What Is Customer Activation: Practical Steps to Increase SaaS Activation Rates
SmartKarrot
MARCH 2, 2021
So you have managed to convince your customer that your product is exactly what they need. All the stages that led them to buy the product were well orchestrated and produced the desired outcome. That outcome is the activation point for traditional businesses. In a modern SaaS world, your business activation (with respect to a customer) cannot happen until your customer activation.
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