When planning a digital transformation for your business, the priority is frequently to increase employee productivity or reduce other operating costs. Unfortunately, focusing on internal processes often bypasses the most significant available cost impact — growing sales and profits. Unless you have already migrated into the world of Product as a Service (PaaS), Robot as a Service (RaaS), or Asset as a Service (AaaS), the easiest and least risky area to start your transformation is e-commerce.

Click here to read the complete article, which appeared on Thomas Industry Updates on July 19, 2022,

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About Middlesex Consulting

Sam Klaidman is the founder and principal adviser at Middlesex Consulting. He helps his B2B product manufacturing clients grow their services revenue and profitability by applying the methodologies and techniques associated with Customer Value Creation and Customer Experience professions to assist his clients in designing and commercializing new services and the associated business transformations. Contact Sam here.

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