4 Reasons Why You Should Measure Emotional Value Index
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APRIL 6, 2023
Emotions play a crucial role in customers’ decisions to purchase and recommend products to others. However, measuring something as complex and inconsistent as emotions is not easy. The Emotional Value Index (EVI®) is a metric that helps brands measure customer emotions and understand how they affect purchasing decisions. It is a standardized way of looking at the emotional experience tied to a buying journey.
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