Sun.Feb 05, 2023

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Marketing & Customer Experience Trends From A CMO Executive Lens

Doing CX Right

Jackie Yeaney, 6x CMO shares customer experience and marketing trends in the digital world based on working at reputable tech companies. Learn why acquiring and retaining customers are no longer about campaigns. The post Marketing & Customer Experience Trends From A CMO Executive Lens appeared first on Doing CX Right.

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Rising to the Occasion: What Patient Centricity Means in Life Sciences and How to Achieve It

West Monroe

The business model that’s been the bedrock of the pharmaceutical industry over the last few years— discovering new drugs and commercializing them profitably—has shifted, with growing numbers of industry stakeholders now investing in patient centricity. In 2018, a global survey of pharmaceutical executives found that 86% ranked delivering on a patient-focused vision among their organization’s top priorities.

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The State Of Data Commercialization In China’s Financial Services Industry

Forrester's Customer Insights

The growth of the data economy in China is accelerating. Financial services (FS) firms are actively participating in it, increasingly commercializing their data to create new revenue streams and expand business opportunities.

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Top 5 Customer Service & CX Articles for the Week of February 6, 2023

ShepHyken

Each week, I read many customer service and customer experience articles from various resources. Here are my top five picks from last week. I have added my comment about each article and would like to hear what you think too. 23 Customer Experience Practices You Should Stop in 2023 by Lynn Hunsaker (CustomerThink) “Do more with less” may be more prevalent this year as some tech firms and many others trim their customer experience teams, programs, and the experience itself.

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Measuring the ROI of Enterprise Learning for Customers, Partners, and Professionals

Prove the ROI of Learning Struggling to measure the business impact of learning initiatives? Try our three-pillar approach to show the true value of learning, backed by stories from real businesses like yours. Make 2024 the year of ROI!

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Top 5 Customer Service Articles of the Week 2-6-2023

ShepHyken

Each week, I read many customer service and customer experience articles from various resources. Here are my top five picks from last week. I have added my comment about each article and would like to hear what you think too. 23 Customer Experience Practices You Should Stop in 2023 by Lynn Hunsaker (CustomerThink) “Do more with less” may be more prevalent this year as some tech firms and many others trim their customer experience teams, programs, and the experience itself.

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