CSM Magazine

MARCH 12, 2025

In the world of fast-moving consumer Goods (FMCG), product recalls are an inevitable challenge that brands must confront. Peter Gillett, CEO of Marketpoint Recall, provides insight. Its impossible to tell quite how many returns have happened in the first two months of 2025 but a scan of the news will tell you there have been many. Indeed, it was reported recently that in 2024, the United States experienced 3,232 product recalls across five key industries, marking the second-highest annual total

Loyalty 52

Loyalty Brands Social Media 2025 52

inQuba

MARCH 12, 2025

In today’s competitive market, emotional marketing has become a crucial strategy for businesses seeking to establish strong connections with their customers. By leveraging emotions, companies can drive brand loyalty, increase sales, and enhance customer retention. However, measuring the Return on Investment (ROI) of emotional marketing efforts can be challenging.

ROI 52

ROI Customer Retention Connections Measurement 52

SurveySensum

MARCH 12, 2025

Surveys are packed with data, but raw numbers dont tell the whole story. Your feedback might scream that airline passengers are fuming over ground supportbut hold on. Which flights? Which routes? Was it a baggage blunder, a check-in chaos, or a missing wheelchair request? Thats where cross-tabulation comes in. It connects the dots between different variablesbreaking down customer feedback by flight number, region, airport, and even service type.

Airlines 52

Airlines Net Promoter Score Travel Customer Satisfaction 52

Optimove

MARCH 12, 2025

Discover the latest email strategies to grab the attention of your customers Download Now Why It Matters: Retailers must implement strategic marketing efforts to drive early sales and maintain long-term success. Planning and setting up digital retail marketing strategies in advance can prevent last-minute scrambles and ensure seamless seasonal transitions.

Retail 52

Retail Sales Marketing E Commerce 52

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

2025

Brandwatch CX

MARCH 12, 2025

Discover essential tools to enhance your Instagram growth. Boost engagement and gain followers effectively. Read the full article to elevate your strategy!

Engagement 83

Engagement Article 83

Brandwatch CX

MARCH 12, 2025

Discover our 9 favorite tools for monitoring brand mentions, audience engagement, and conversations on X.

Marketing 80

Marketing Brands Engagement 80

Forrester's Customer Insights

MARCH 12, 2025

Co-authored with Enza Iannopollo, Principal Analyst We made a call last week that Apple had created a trust issue in the UK, and possibly more widely, by breaking its commitment to protecting its users privacy by withdrawing ADP for UK users to comply with the governments demands to, in certain circumstances, be able to access […]

Government 26

Government Customers 26

Brandwatch CX

MARCH 12, 2025

Discover essential Instagram best practices to enhance engagement and foster growth. Learn actionable tips to elevate your social media strategy today!

2025 78

2025 Engagement Social Media 78

Thematic

MARCH 12, 2025

Imagine knowing exactly what your customers want, what frustrates them, and what keeps them coming back—all without them having to spell it out. You’re probably liking the idea but thinking— I’m only human. Well, the good news is, you don’t need psychic powers—just customer insights and analytics. Just keep in mind: Businesses that use data to guide their decisions don’t just make better choices; they stay ahead of their game.

Customer Insights 62

Customer Insights Insights E Commerce Loyalty Programs 62

Advertisement

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

2024

Brandwatch CX

MARCH 12, 2025

April's lineup of social media holidays promises something for every brand and follower, from party central to jazz, superheroes, and pasta.

Social Media 78

Social Media Brands 78

2020 Research

MARCH 12, 2025

At Sago, we believe that high-quality data is the foundation of meaningful research. Thats why were proud to sign the Data Quality Excellence Pledge , a commitment led by the Global Data Quality initiative (GDQ) to uphold the highest standards of data integrity and transparency in market research. By joining this movement alongside more than 70 organizations, we are reinforcing our dedication to ensuring data accuracy and security, strengthening verification processes, and safeguarding research

Consumers 59

Consumers Insights Marketing 59

Optimove

MARCH 12, 2025

A Optimove, plataforma lder em marketing focado no cliente, anunciou hoje a aquisio da Adact, provedora inovadora de solues de marketing gamificado. A ferramenta da empresa comprada, fundada na Estnia, permite que marcas criem experincias interativas de gamificao, incluindo loterias, quizzes, jogos de previso e mini-games personalizados, e vem para fortalecer as solues orquestradas por IA da Optimove.

Marketing 52

Marketing 52

Forrester's Customer Insights

MARCH 12, 2025

Cybersecurity vendors have come out of the woodwork in the past few months to announce their agentic AI innovations. These include vendors like Swimlane, ReliaQuest, Dropzone AI, Intezer, and others. Some are announcing legitimate agentic AI features, while others are renaming existing ML or generative AI features to catch the hype: the blob strikes again!

Innovation 48

Innovation Insights 48

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

2025

Forrester's Customer Insights

MARCH 12, 2025

Securing IoT devices presents unique challenges due to their proprietary operating systems and firmware, which often preclude traditional endpoint protection methods. This blog explores the critical role of network segmentation and Zero Trust principles in mitigating risks, emphasizing the importance of robust edge, network, and gateway security measures to defend against sophisticated attacks like the Androxgh0st botnet and Akira ransomware.

Presentation 29

Presentation Blog Measurement Management 29