Mon.Jan 03, 2022

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It’s time for a Customer Service Culture Transformation to Customer CARE

Bill Quiseng

Is customer service the frontline? Really? Are we called to duty on the frontline battling customers? Doctors and nurses don’t serve their ailing patients. They care. So shouldn’t customer service be customer care? Or even better …. We are the Customer CARE team. We CARE for each member of our team: We COMMUNICATE with each other. We listen to our team’s questions, concerns, and complaints with empathy and compassion.

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7 Customer Expectations and Why I Shouldn’t Have to Ask for a Napkin

Steve DiGioia

We all speak about expectations, customer expectations. They can be reasonable or extreme, and sometimes achievable or bizarre. But usually, they are appropriate. As a customer, I expect a basic minimum such as: The product or service should work as expected. The product or service should be reasonably priced and in line with similar products. The product or service should be safe to use.

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The 3 Worst Customer Service Stories in 2021

The DiJulius Group

The 3 Worst Customer Service Stories Last Year Hotel kicks out grandma & granddaughter at night, after they left a bad review The Baymont Inn & Suites called the police to remove a 63-year-old grandmother and her 6-year-old granddaughter after they responded to an email asking how their room was. CEO of Better.com fires 900. Read Full Article.

2021 103
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Hello Future of CX – Next steps for the HappyOrNot Solution

Happy or Not

As the growth of customer interactions in the digital space keeps on accelerating, a remarkable omnichannel experience is a critical success factor. A study by McKinsey shows there’s a strong link between opening physical stores and increased traffic to the retailer’s digital sites. Customers are returning to on-site experiences and spending more on goods such as home equipment due to the decrease in travel. .

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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A focus on CX and EX helped Citizens Bank thrive amid pandemic

Think Customers

Businesses across all sectors were sent scrambling as the world largely shut down in the pandemic’s early days, but banks – where brick-and-mortar locations historically were the cornerstone of day-to-day business – faced some of the biggest changes and challenges. As global economic uncertainty began to spread with COVID-19, customers flooded banks with questions about their finances.

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Yep, Holiday Returns Will Make Customers More Difficult

Myra Golden

After the busy Christmas and Boxing Day shopping season, returns start. And if you’ve ever worked in retail or a contact center, you know how challenging this time of year can be. Returns and exchanges make things more complicated because customers making returns are more likely to be already unhappy. So, we need to have a strategy for handling these situations.

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What's a Good ROI for SEO? Benchmarks and Statistics

DemandJump

Search engine optimization (SEO) is essential for your digital marketing strategy. Getting your website to rank high in search engine results can lead to more traffic to your website. Organic search drives 53% of all site traffic , according to a BrightEdge study.

ROI 98
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How to Prepare a Useful Quarterly Business Review

Kapta Customer Success

Quarterly business reviews (QBR) are an essential part of a key account manager’s practice. They help you stay in touch with your client and ensure you are serving them to the best of your ability. However, these aren’t the same as your average business reports, so you can’t expect to prepare the same way. In this article, we’ll cover what a QBR is, its purpose, and how to prepare for a productive QBR.

Article 98
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Data-Driven Attribution Models: How and When To Use Them

DemandJump

So, why are marketing attribution models important? Let’s discuss. Attribution models help marketers measure and track consumers’ responses to touchpoints across their marketing strategy.

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The Verint Experience Index: Retail

Reports of the death of in-store shopping have been greatly exaggerated. This year’s retail survey found that more than 60 percent of consumers start and end their journey by visiting a store. Retail customers value price above everything, but the importance of other factors varies for different brands. In-store shopping is valued highly by grocery and home improvement customers Technology retail customers place less importance on in-store experiences – for them it only ranks sixth Digital exper

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Our Digital Marketing Takeaways from A Year of Podcasting

Merkle

Merkle’s Gaia Read and Andreah McCartney embarked on a journey in 2021 to create a podcast that would educate and excite listeners about the ins and outs of digital marketing. One year, 27 episodes, and 34 guests later, they’re excited to share what they’ve learned, how the show has helped them grow as marketers, and what listeners can look forward to in 2022.

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3 Steps to Reaching the Top of Google Search Results

DemandJump

What's every site's number one goal with SEO? It's to get on the top of the Google search results. It seems like a lofty goal, but it's actually quite achievable, with the right strategy and implementation. In this post, we'll discuss some of the best practices and practical strategies for hitting your SEO goals.

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10 Things I Learned after Being in the Customer Success Field for a Year

SmartKarrot

When I started as a customer success professional, I had no idea about the challenges that I had to face. But after having been in this field for more than a year now, it is safe to say that all the doubts I had have been put to rest for good. I always believed that being in the customer success field would be a rewarding experience. And I am glad I was not wrong at all!

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Copywriting Examples: What Makes Good Copy?

DemandJump

Copywriting drives connections with customers across multiple platforms, and it’s the simplest way we interact and build trust with your target audience. It’s also difficult to get right. Identify any successful content marketing strategy, and you can trace much of its success back to the basics of good copywriting: a clear message, an appeal to what the audience cares about, and simple execution.

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11 Tips to Drive Learning Content Consumption

Unlock the full potential of your educational initiatives with the 11 Tips to Drive Learning Content Consumption eBook. You’ll uncover: Why measure content consumption rather than (or in addition to) completion rates and member satisfaction? What are some proven tactics to create quality learner content and raise your content consumption rates? Discover the secrets from leading experts in the field, distilled into practical tips that promise to elevate the quality of your educational offerings,

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Customer Journey: How to Make Your Customers Happy and Have Them Coming Back

CSM Magazine

As the competition in different markets is growing, customers are becoming more demanding and picky, and they are not hesitant to switch brands after a single bad encounter. Companies must be able to see themselves from their consumers’ perspectives in order to keep their competitive edge, have their clients coming back for more and attract new audiences.

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What's the Fastest Way to Rank New Content?

DemandJump

SEO is something many marketers and business owners have misconceptions about. There are a lot of blogs out there that make SEO sound easy, which suggests a quick solution to improve your search rankings.

Blog 98
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Oracle To Acquire Cerner for $28bn. Spoiler Alert: It’s Not Just About EHR.

Forrester's Customer Insights

In the final two weeks of 2021 Oracle announced plans to purchase Cerner for $28.3bn, the tech giant’s largest acquisition to date. For years Oracle had pockets of horizontal solutions skinned at the edges for healthcare but this acquisition signifies the company’s entry into the industry as a major contender—inheriting one of the two largest […].

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A Guide to Attribution Technology

DemandJump

Learning more about your customer helps you create future marketing strategies that are more targeted, efficient, and have a greater chance of leading to conversion.

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Strategic CX: A Deep Dive into Voice of the Customer Insights for Clarity

Speaker: Nicholas Zeisler, CX Strategist & Fractional CXO

The first step in a successful Customer Experience endeavor (or for that matter, any business proposition) is to find out what’s wrong. If you can’t identify it, you can’t fix it! 💡 That’s where the Voice of the Customer (VoC) comes in. Today, far too many brands do VoC simply because that’s what they think they’re supposed to do; that’s what all their competitors do.

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December 2021 Product Update

Upwave

The post December 2021 Product Update appeared first on Upwave.

2021 26
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The Best Writers Share These 5 Content Writer Skills

DemandJump

Wondering if you have the skills it takes to get into content writing? Good news: you don’t need an MFA to learn how to be a good content writer.

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An Introduction to Conversational AI Maturity

SmartKarrot

Conversation AI is a term used more broadly than most people ever realize. AI is used -extensively in our homes to make our lives comfortable. It even helps us in our jobs. You may even go ahead and compare an AI solution to a virtual co-worker who scales your repetitive and time-consuming tasks. Before we head to the maturity levels of AI, it is important to have a basic understanding of the term – Conversation AI and how it can be tailored to different uses.

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4 Benefits of Using a Keyword Rank Checker

DemandJump

One of the primary jobs of an SEO professional is to monitor, track, and analyze their site's search engine rankings for their target keywords.

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10 Questions to Ask Before Buying an LMS

Find your perfect LMS. Choosing the right Learning Management System (LMS) is crucial for your business's success. With so many options available in the market, how do you ensure you make the best choice? This guide is your key to finding the ideal enterprise learning platform for your business. Compiled by industry experts, these questions will help to clarify your needs, prioritize your most essential features, and guide you through the evaluation process.

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An Introduction to Conversational AI Maturity

SmartKarrot

Conversation AI is a term used more broadly than most people ever realize. AI is used -extensively in our homes to make our lives comfortable. It even helps us in our jobs. You may even go ahead and compare an AI solution to a virtual co-worker who scales your repetitive and time-consuming tasks. . Before we head to the maturity levels of AI, it is important to have a basic understanding of the term – Conversation AI and how it can be tailored to different uses.

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10 Best Blog Title Generators For Creating Clickable Headlines

DemandJump

Your blog title is just one small part of your blog post. So why isn’t it the easiest to write? If you have writer’s block or want to dive deep into optimizing your titles for click-throughs, try using a blog title generator.

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5 Top Customer Service Articles of the Week 1-3-2022

ShepHyken

Each week I read many customer service and customer experience articles from various resources. Here are my top five picks from last week. I have added my comment about each article and would like to hear what you think too. How to Train Your Customer Support Agents To Provide Better Service by Kimberly Zhang. (Entrepreneur) Customer service begins and ends with the way your employees treat browsers and buyers.

2022 72
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One-Click Blog Post Template For Any Topic (Downloadable)

DemandJump

The building blocks of your content marketing strategy, blogs connect your brand with new and current audiences to establish trust, authority, and relevancy. The best blog posts do more than create the potential for a sales conversion, though.

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The Open CCaaS Advantage Report

Over the next 12 months, what do you think will have the biggest impact on your CX automation efforts? When asked the same question, only 10% of CX leaders surveyed by Verint chose telephony. It’s no longer the engagement channel leading CCaaS conversations. The customer engagement challenges facing organizations have changed – so a new approach is needed.