Tue.Aug 02, 2022

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MYC'D UP WITH CX LEADERS episode 7: Tara Brady, FVP, director, customer experience

MyCustomer

"There's some confusion that CX needs to be sexy" Neil Davey. Thursday, August 4, 2022 - 07:07. Customer experience management. MYC'D UP WITH CX LEADERS episode 7: Tara Brady, FVP, director, customer experience.

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What Does Customer-Centricity Even Mean?

Team Support

Like people, a lot of businesses like to think that by saying that they have certain traits, then they automatically have those certain traits. Take being customer-centric , for example. Just because a business declares that they are customer-centric and therefore always put their customers first, does that make it true? Not so much, no. As stated above, being truly customer-centric requires always putting customers at the center of the business.

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The Unique Role of CSMs

Totango

The role of a Customer Success Manager (CSM) is always important but it is especially critical during an economic downturn. As a CSM, you know your customers better than anyone. It’s your responsibility to know their goals, to understand how they use your product, and to know what they value most. So, during periods of economic uncertainty when your company’s current customer base is your greatest (or only) source of revenue growth, your knowledge and expertise becomes critical.

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What Does Customer-Centricity Even Mean?

Team Support

Like people, a lot of businesses like to think that by saying that they have certain traits, then they automatically have those certain traits. Take being customer-centric , for example. Just because a business declares that they are customer-centric and therefore always put their customers first, does that make it true? Not so much, no. As stated above, being truly customer-centric requires always putting customers at the center of the business.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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There’s in-app for that: How to Leverage Personalization across the User Journey?

Optimove

Delivering the optimal customer experience through hyper-personalization is no longer the preserve of a few elite brands. Thanks to ever-evolving tech solutions, creating exceptional, personalized user experiences at scale has rapidly become critical to forging meaningful, valuable customer connections, and, quite simply, to the success of any brand.

More Trending

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6 Guiding Principles for Conducting a Killer Executive Business Review (EBR)

Education Services Group

At a certain point, you’ve onboarded your customer, they’re up and running, and they’re using your product regularly. It’s time to sit back, relax, and pat yourself on the back for a job well done. LOL. In your dreams! Of course, as your customers move through the many phases of the customer journey, Customer Success Managers (CSMs) regularly connect with them to see how things are going.

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Customer Service Mistakes and How to Avoid Them

Helpware

Today’s competitive market offers consumers a plethora of options. With many companies offering identical products, the one area that can distinguish a brand from its competitors is exceptional customer service. Customers who have the option of purchasing the same product at the same price from two different stores will inevitably opt for the one which offers them better service.

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Climate innovation through an IP lens

Clarivate

In this blog post, we explore some of the best examples of game-changing climate innovation as revealed by company patents. Unprecedented heatwaves, deadly floodings and severe droughts around the globe: the summer of 2022 is proving that climate change could soon dramatically affect large parts of the world if we keep on with business as usual. As part of our sustainability goals , Clarivate has made the commitment to become carbon neutral by 2024.

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What Are the 5 Types of Digital Marketing?

DemandJump

Are you trying to reach a new audience or increase brand awareness? What about tapping into a new market? It might be time to boost your digital marketing approach from where it currently is. At this point, digital marketing can be an important resource that outweighs traditional media. Building up your presence online will ensure you reach more targeted customers and can increase sales.

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The Verint Experience Index: Retail

Reports of the death of in-store shopping have been greatly exaggerated. This year’s retail survey found that more than 60 percent of consumers start and end their journey by visiting a store. Retail customers value price above everything, but the importance of other factors varies for different brands. In-store shopping is valued highly by grocery and home improvement customers Technology retail customers place less importance on in-store experiences – for them it only ranks sixth Digital exper

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How to Measure Customer Experience

ReviewTrackers

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Should you always be closing?

Alida

It’s the mantra of the sales world: always be closing. In fact, it’s probably been part of your mindset for so long that you don’t even question it anymore.

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Amazing Business Radio: Per Sjöfors

ShepHyken

The Price Whisperer. The Relationship Between Value, Customer Experience, and Price . Shep Hyken interviews Per Sjöfors, aka “The Price Whisperer,” Co-founder of Sjöfors & Partners and author of The Price Whisperer – A Holist Approach to Pricing Power. He shares how companies can use pricing to drive higher growth, sales volume, and profits by providing a great customer experience.

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CX 101: Demographic Segmentation

InMoment XI

If you were trying to convince your family to go on a weekend trip, you likely wouldn’t use the same tactics for every family member. Your retired parents may be persuaded by the luxurious rooms at the hotel, but your brother and his spouse probably care more about the activities they could do with their kids. Your college student sibling would likely love the break from school, but they’re more concerned with affordability compared to the rest of the family.

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11 Tips to Drive Learning Content Consumption

Unlock the full potential of your educational initiatives with the 11 Tips to Drive Learning Content Consumption eBook. You’ll uncover: Why measure content consumption rather than (or in addition to) completion rates and member satisfaction? What are some proven tactics to create quality learner content and raise your content consumption rates? Discover the secrets from leading experts in the field, distilled into practical tips that promise to elevate the quality of your educational offerings,

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Shorter timelines, evolving strategies: Four key trends in regulatory approvals of new medicines

Clarivate

A new study by the Centre for Innovation in Regulatory Science (CIRS) has shown that the approval times of major global regulatory agencies have reduced and converged over the last decade, though there are still differences between them. Increased collaboration between regulatory agencies also appears to be having a positive impact on the roll out of new drugs.

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Aug 02 – Customer Success Jobs

SmartKarrot

Role: Vice President of Customer Success Location: Richmond, VA, US (On-site) Organization: ProspectBlue As a Vice President of Customer Success, you will be a key member of the leadership team, reporting to the President. Lead the Member Success department, including Member Support, Member Experience, and Member Training. Driving Member outcomes, product adoption, and Member experience.

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How Netflix’s “Stranger Things” experiment helped to beat subscriber estimates

Maru Group

By Maru Entertainment & Technology | August 2, 2022. Ever since reporting an overall subscriber decline for the first time in ten years—a 210k fall— in April, the streaming giant’s fortunes radically changed. The streaming giant predicted much worse fortunes for the second quarter. In their Q1 shareholder letter , a forecast of 2 million subscribers lost was made.

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What Are the 5 Steps of Content Marketing?

DemandJump

Whether you’re new to content marketing or you’re experienced but looking for a new strategy, there is both good and bad news in the fact that there are relatively unlimited content marketing strategy examples easily accessible online. Whether these come in the form of instructive articles or a content marketing course , many of these will tease transformative outcomes.

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Strategic CX: A Deep Dive into Voice of the Customer Insights for Clarity

Speaker: Nicholas Zeisler, CX Strategist & Fractional CXO

The first step in a successful Customer Experience endeavor (or for that matter, any business proposition) is to find out what’s wrong. If you can’t identify it, you can’t fix it! 💡 That’s where the Voice of the Customer (VoC) comes in. Today, far too many brands do VoC simply because that’s what they think they’re supposed to do; that’s what all their competitors do.

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Uplight Wins Environment + Energy Leader and Fast Company Awards

Uplight

On top of the heat waves this summer, Uplight is thrilled to have won two awards: the Environment + Energy Leader top award and Fast Company’s Best Companies for Innovators. Environment + Energy Leader’s Top Product of the Year Uplight’s Plus product received a Top Product of the Year Award as part of the Environment Read More. The post Uplight Wins Environment + Energy Leader and Fast Company Awards appeared first on Uplight.

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Reimagining CX For the Metaverse Economy

PK

The metaverse is the next evolution of the internet: in essence, the internet in real-time 3D, where you can interact, do business, and socialize via an avatar. While it’s still […]. The post Reimagining CX For the Metaverse Economy appeared first on Concentrix Catalyst.

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What Do You Learn in a Content Marketing Course?

DemandJump

Learning content marketing is a mixture of strategic thinking, creative skills, and technical capability. In a content marketing course , students get insight about how to run successful digital marketing campaigns. This includes what content to create, how to create it, and what you do with it once it’s done. You’ll also learn how to measure marketing outcomes to prove your success and celebrate your wins.

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Webinar Recap: Creating a Community Strategy

inSided

In a recent webinar with Commsor VP of Services, Erik Martin and inSided VP of Marketing, Remco de Vries, we discussed some important factors you want to consider when creating your community strategy. Here’s Erik’s biggest takeaways on how to approach content creation, finding advocates, internal support, and KPIs. Want to see the webinar in full? Click here to watch it on-demand. ??

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10 Questions to Ask Before Buying an LMS

Find your perfect LMS. Choosing the right Learning Management System (LMS) is crucial for your business's success. With so many options available in the market, how do you ensure you make the best choice? This guide is your key to finding the ideal enterprise learning platform for your business. Compiled by industry experts, these questions will help to clarify your needs, prioritize your most essential features, and guide you through the evaluation process.

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What Are the Steps of Developing Content Strategy?

DemandJump

In this day and age, what is the best way to market anything you can think of? If your answer was not content, then you are falling behind. Back in 2018, it was reported that the average time spent with any form of media was 8 hours per day in the U.S. alone. With more people working from home in the past few years, it is not a stretch to imagine that this number is much higher now as online content of all forms is a main source of popular media.

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What Is Mixpanel Integration? How Do I Integrate with Mixpanel?

SmartKarrot

Digital marketers and B2B SaaS organizations both value engagement metrics. You can fine-tune your users’ experience to ensure they get the most out of your software by using engagement analytics. Users that spend time on your app or website are likely to find value in it. . Highly engaged users will buy from you, come back, and recommend your product to others.

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How Do You Write a Content Strategy Report?

DemandJump

Insights from DemandJump’s Experts. Congratulations! You did it, you successfully outlined a killer content strategy plan perhaps using a content strategy template for free. We know a lot of blood, sweat, and tears went into developing the perfect plan that fits right into your content strategy framework. But you’re not done yet. Now, it’s time to write that strategy report and get it approved.

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By 2027, US Online Retail Spending Will Reach $1.6 Trillion

Forrester's Customer Insights

Forrester’s 2022 Online Retail Forecast, US, provides insights about US total retail sales, online retail sales, and the online retail penetration forecast for 30 product categories for the next five years.

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The Open CCaaS Advantage Report

Over the next 12 months, what do you think will have the biggest impact on your CX automation efforts? When asked the same question, only 10% of CX leaders surveyed by Verint chose telephony. It’s no longer the engagement channel leading CCaaS conversations. The customer engagement challenges facing organizations have changed – so a new approach is needed.