Fri.May 16, 2025

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Should you buy or build your customer success platform?

ChurnZero

It’s the ultimate technology dilemma for customer teams and the execs who control budgets: should you buy or build your customer success platform? When presenting a business case for a customer success platform, you can expect this to be the primary objection of a CEO or CFO: can we build this in our CRM instead of buying a new tool? Should you use the tools you already have to build something that will kind ofget you what youre looking for, or should you buy a tool developed for that spec

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Customer-First Teams Thrive in Uncertain Times

Help Scout

Weve seen firsthand how teams that prioritize customers are better equipped to weather change. Here are a few principles weve learned from the best of them to help you navigate todays uncertainty.

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Brand Amnesia Is Expensive: Why Customers Remember When You Forget Your Values

Customer Think

In today’s always-on, screenshot-ready world, brand memory isn’t a luxury—it’s a survival skill. Customers don’t just buy products—they buy into the story and values behind the brand. And when companies backtrack on those values, customers don’t just notice—they act. Rebuilding trust after a values misstep isn’t just difficult—it’s often impossible.

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Essential Features Every CX Software Should Have in 2025

CSM Magazine

The landscape of customer service and contact center software continues to evolve rapidly, driven by technological advancements and changing consumer behaviors. Certain features are indispensable for CX platforms to deliver seamless, personalized, and efficient customer interactions. In this article, we highlight the essential features every CX software should have in 2025 to help your business stay competitive and exceed customer expectations. 1.

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The CX Guide to Organizational Buy-In

Ready to cultivate a customer-obsessed culture? A CX Leader’s Guide to Organizational Buy-In is your playbook for ensuring that every department—customer service, sales, product, tech, finance, HR, and beyond—puts customers at the center of everything.

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Share of voice: What, why, how, and everything in between 

BirdEye

How do you know if you have transitioned from building a brand to becoming a household name? You measure the Share of Voice your brand has across marketing channels. This metric lets you understand how much your community speaks of your business vs. your competitors. Becoming the go-to recommendation in your community is the ultimate goal, no matter how many locations you have.

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Survey Reports Made Easy: Your Step-by-Step Guide

SurveySensum

Have you ever faced the frustration of sifting through unclear survey results and wished there was a way to make sense of it all? Well, thats where survey reports come in! If youre analyzing customer feedback, measuring employee satisfaction, or diving into market research, crafting a strong survey report is key to making the data speak clearly. In this blog post, Ill walk you through the best practices for writing survey reportshow to structure your findings and present it in a way that grabs a

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How to Train Your Customer Service Team on New CX Technologies

CSM Magazine

Ensuring your customer service team is well-trained on new technologies such as AI chatbots, speech analytics, and omnichannel CX software is critical to maximizing their potential and improving overall performance. In this article, we provide a step-by-step guide on how to train your customer service team on new CX technologies, empowering your agents to deliver outstanding service in todays digital landscape. 1.

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TikTok SEO: How to reach your audience and grow your business

BirdEye

Struggling to stand out on TikTok while your competitors are turning the platform into a lead generation machine? Well, you can do this too, but the truth is, most location-based businesses underestimate the power of TikTok SEO. Doing so puts you at the mercy of the platforms whims, potentially missing out on the discovery, visibility, and revenue that come with ranking in TikTok search.

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Milesight’s Smart Restroom Tech: Redefining Customer Experience

CSM Magazine

Managing restrooms in high-traffic venues has traditionally been a logistical juggling act. Think about shopping malls, airports, and office buildings where restroom congestion, delayed cleaning, and hygiene challenges disrupt the overall user experience. Milesight has stepped up to the plate with an innovative solution that combines technology and smart insights to tackle these pressing issues.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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The complete guide to social media management pricing: UK edition

BirdEye

Understanding social media management pricing in the UK is critical, especially for multi-location businesses. These enterprises have to juggle between managing multiple accounts at the corporate level and allowing for personalization at the local level. Birdeye research shows how most businesses currently approach social media management : 81% of participants handle social media at the corporate level 24% have employees at individual locations 20% outsource/work with marketing agencies These ov

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Spice Island Beach Resort Receives Customer Excellence Honor from British Airways Holidays

CSM Magazine

Grenadas iconic Spice Island Beach Resort has once again demonstrated why it is a beacon of luxury and hospitality in the Caribbean. The resort has been awarded the prestigious British Airways Holidays Customer Excellence Award, solidifying its position as a leading destination for travelers seeking unparalleled experiences. Recognizing Excellence This award is a testament to the resort’s commitment to exceptional guest experiences and its dedication to redefining luxury in hospitality.

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Five Ways A Postsale DX Reduces Risk During Volatile Times

Forrester's Customer Insights

Reprioritizing customer retention lets B2B companies better weather economic uncertainty and volatile market conditions a daunting task when executive leadership asks everyone to deal with the chaos by cutting costs. But cutting costs independently of business strategy especially strategies that protect and grow revenue from current accounts can hurt more than help.

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5 Departments Using AI Avatars for Daily Communication

CSM Magazine

The way teams talk to each other is changingfast. While it wasnt that long ago when we all relied on cluttered inboxes, awkward video calls, and drawn-out meetings to keep projects moving, something newer is starting to take over the daily rhythm of work. That something is AI. But not the clunky kind that answers FAQs or writes dry reports. This version looks more like us, speaks more like us, and is already weaving itself into the daily flow of actual work life in ways most people havent even n

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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Coinbase Flips The Coin On Would-Be Extortionists

Forrester's Customer Insights

In a recent example of why managing insider risk is critical, cryptocurrency exchange Coinbase announced that it was the target of an extortion scheme enabled by insiders. Coinbase published a blog indicating that malicious actors recruited overseas contractors that were support agents for the firm to gain access.

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The New Battle for Data Integrity in Market Research: What to Do If You Have To Use Third-Party Sample Providers

PeopleMetrics

The Op4G/Slice indictment sent shockwaves through the research industry. Eight people were indicted. A $10 million fraud scheme. Fake survey takers using VPNs and coaching scripts, hiding in plain sight for almost a decade. And heres the uncomfortable truth: The fraud didnt come from bots or AI. It came from a real, U.S.-based panel provider that many clients trusted.

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As Retail Media Evolves, Brands Face Tough Challenges

Customer Think

AMONG THE MANY CHALLENGES facing CPGs in their efforts to make sense of retail media networks has been a pervasive storytelling bias. On daily basis, we encounter widespread published commentary and reports celebrating retail media’s headlong growth, along with advice on tech, measurement, and monetization for retailers.

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Waymo’s Recall and Newark Airport’s Shutdown Reveal a CX Lesson No Industry Can Ignore

Doing CX Right

Waymos self driving car recall and Newark Airports shutdown reveal a lesson every business needs: When tech fails, your response, communication, and CX design must be ready. Learn three actionable strategies you can do right now. The post Waymos Recall and Newark Airports Shutdown Reveal a CX Lesson No Industry Can Ignore appeared first on Doing CX Right.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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PokieSurf Casino: Free Spins, Bonus Buys and Multipliers: What Really Matters in Online Pokies?

CSM Magazine

If youre spinning online pokies Australia real money , chances are youve run into features like free spins, bonus buys, and multipliers. These arent just bells and whistles they can seriously shift how a pokie plays and what sort of return you might walk away with. Lets break down what actually counts when it comes to these features no fluff, just the facts that matter to Aussie players.

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Navigating Discount Seasons Without Compromising Experience

Retently

Discount seasons are like retails Super Bowl: shoppers blitz every channel, from TikTok ads to the mall next door, and the scoreboard goes wild. Last year alone, U.S. consumers dropped $241.4 billion online between 1 November and 31 December 2024, a record haul according to Adobe. However, while slashed prices pull people in, a clunky checkout, suddenly-sold-out notification, or five-day shipping delay can push them right back out and straight to a competitor.

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How to Avoid Mistakes When Playing at Hellspin Casino – Tips for Beginners

CSM Magazine

Starting your journey at Hell Spin Casino Australia can be an exciting yet challenging experience for newcomers. To enhance your gaming experience and avoid common pitfalls, it’s essential to understand the fine details of bankroll management, selecting the right games, and leveraging bonuses wisely. First, set a strict budget to control your spending and prevent unnecessary losses.

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Technical Indicators Show That Cardano Could Be On the Verge of a Breakout

CSM Magazine

Cardano is a decentralized blockchain that uses its native crypto token, Ada, in order to facilitate transactions. Its development began in 2015, with the system being launched in 2017 when it was the largest crypto token in the world to use a proof-of-stake blockchain. Ethereum co-founder Charles Hoskinson is the systems creator, and he named the platform after Italian polymath Gerolamo Cardano.

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Frost Radar: Voice of Customer Analytics, 2024

Understanding and improving your customer experience (CX) can have a massive impact on your bottom line. Choosing the right voice of customers (VoC) solution is a critical step to elevating CX. Frost & Sullivan researched more than 50 leading VoC vendors, analyzing both their “innovation index” and “growth index” to independently select the top 10 performers in each of these categories.