3 Tips on Applying User Experience (UX) Lessons to Improving Your Company
Oracle
NOVEMBER 4, 2020
Adapted advice from the Often Imitated podcast. Robert Plath, an experienced airline pilot, grew frustrated literally “lugging” his luggage across terminals every day and flirted with an idea to make commercial air travel easier. In 1987, after designing luggage to fit the demands of the modern flight attendant and pilot, Plath invented the revolutionary Rollaboard.
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