Methodify Feature Highlight: Method Builder

How can I improve my market research using automation?

When it comes to improving efficiency in quantitative research, automation is an essential component. But sometimes, automation means losing configurability. Thankfully, you can use Method Builder on Methodify, Sago’s automated quantitative research engine, to create a fast and repeatable option suited to your distinct objectives and criteria.

What is Method Builder on Methodify? 

Method Builder is a simple, efficient way to develop, save, and share repeatable methods tailored to the needs of your organization. You select or build pre-set survey questions along with your target sample and save them together in your method library. You decide who can use the method to maintain full control of your research process. 

When Should I Use Method Builder? 

Method Builder is ideal when your organization runs the same type of project on a regular basis. Rather than starting from scratch every time, your team can simply select the pre-built method, upload any stimuli, and send to field.

For example, a financial institution always asks the same questions to the same (or similar) target demographic when testing a new ad concept. Or, a CPG company has set criteria for testing new product concepts. Method Builder simplifies both tasks.

This is also helpful in large teams where some members may be more junior, or in organizations that are trying to democratize access to data and have non-researchers run projects. With a pre-built method, the research rigor is maintained while enabling other teams to run their own projects, thus improving efficiency and data-driven decision-making. 

How Do I Use Method Builder? 

Using Method Builder is easy! As part of Methodify’s robust permissions and governance, this feature is only available to Advanced Users. If you aren’t already an Advanced User, just reach out to your Account Manager to have your status changed.  

From there, the process is simple: 

1. Login to Methodify and navigate to “My methods.”  
2. Select “Build a repeatable method.” 
3. Give your template a name that will be easily searched and understood by your team. Include a description for extra detail. 
4. Add a Sample. Use one of our existing audience templates, one of your existing templates, or create a brand new one for this method. 
5. Add a Survey. Choose from any of our templated surveys, one from your library, or build one from scratch. 
6. Select who in your organization you would like to have access to your method. 
7. Now anyone who has access can start new projects using it!  

You’ll now find your method listed under the “My methods” tab. You can edit your method at any time if your process or criteria shift and evolve.  

Conclusion 

Improve efficiency with a method built for your team’s exact needs. Leverage Method Builder for all your most frequent quantitative research projects and reap the benefits of faster turnaround and data democratization without sacrificing quality.