Tue.Mar 28, 2023

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AI in the Practical World

TechSee

A few days ago, we hosted a webinar on the topic of Generative AI, Hype or Practical? We were joined by two of our senior technology experts, Hagai Ben Avi, VP of Integrated Solutions) and Renan Schilman, (VP of R&D). Couldn’t make the entire webinar? Not to worry, we have summarized six of the key takeaways below. To watch the webinar, check it out on demand here.

Webinar 109
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Alida Empowered: Trusting Employees to Live Their Truth

Alida

Employee experience is the beating heart of any company and must be prioritized to build a winning culture. The result: fully engaged employees taking great care of their clients.

Culture 245
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Customers Don’t Care About the Details; They Care About the Destination

ShepHyken

On a recent flight, the captain of the airplane announced over the PA system what time we would arrive at our destination. That would have been enough to make most people happy. However, he continued his announcement with a three-minute-plus speech. We learned that we would take off to the west, make a U-turn a few minutes later to head east, how high we would go, the various cities we would be flying over, that we would take a right turn as we approached the runway to land, and more.

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Four customer engagement strategies for SaaS companies

ChurnZero

Early-stage SaaS businesses tend to put most of their focus on acquiring net new customers. For a little while, customer retention is a manageable task with existing staff. When you have only a handful of customers, your sales team, product team, customer support team—and even executives—can join forces to keep them happy. However, this isn’t scalable.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Banks should leverage customer segmentation and data to meet top customers and protect deposits

West Monroe

Even the most optimistic outlook on today’s economic environment is uncertain at best. Interest rates are climbing, loan demand has slowed, and talks of a recession mount. What’s more, recent market volatility and threats to banks around deposit run off only heighten the need for banks to adopt a balanced segmentation and portfolio management strategy—one anchored by data—that can help banks both attract and deepen relationships with their most valuable customers and miti

Banking 52

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Pay with points: unlocking loyalty program value

Currency Alliance

The term ‘pay with points’ implies that a customer can burn loyalty points or miles at a point of sale as the method of payment. That means the points have economic value, and can be used to cover the entire purchase amount, or combined with cash to settle the payment obligation. It also implies that the customer can do this quite easily and freely, across a large proportion of a brand’s inventory, in its primary commerce channels.

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Partner Event Success: Celebrating the Launch of SAP Sales and Service Cloud v2

SAP Customer Experience

Last 2 weeks, we hosted a highly successful partner event to celebrate the launch of SAP Sales and Service Cloud v2 by our Product Management Team. The event was held in three locations – Hudson Yard, Palo, and Downers Grove – and was attended by 19 partners eager to learn.

Events 75
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The Daniel Group Will Implement Its ExperienceConnect Customer Experience Program for Ring Power and Ziegler Cat

Daniel Group

The Daniel Group Will Implement Its ExperienceConnect Customer Experience Program for Ring Power and Ziegler Cat CHARLOTTE, N.C., March 28, 2023 ( Newswire.com ) – The Daniel Group, experts helping business-to-business companies improve customer experience announced the signing of two new clients, Ring Power and Ziegler Cat. Ring Power, based in St.

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How Does Your Company Manage Large Accounts?

ClientSuccess

As a SaaS organization scales, there inevitably arises a distinction between SMB customers and enterprise customers. Generally, the division between small and medium-sized businesses and large organizations is based on contract size, user base, and internal resource allocation. The allocation of resources, in particular, is a critical factor that can either make or break a customer success team’s large account management process.

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The 2023 Verint Experience Index: Retail

Reports of the death of in-store shopping have been greatly exaggerated. This year’s retail survey found that more than 60 percent of consumers start and end their journey by visiting a store. Retail customers value price above everything, but the importance of other factors varies for different brands. In-store shopping is valued highly by grocery and home improvement customers Technology retail customers place less importance on in-store experiences – for them it only ranks sixth Digital exper

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OCIO Firms Can Benefit Your Company In More Ways Than One!

CSM Magazine

Are you a business owner looking for an easier way to manage and grow your investments? If so, consider outsourcing the overseeing of your portfolio to an OCIO (Outsourced Chief Investment Officer) firm. This type of firm is highly skilled in monitoring financial assets and making strategic investment decisions that can promote growth and stability in any organization’s financial operations.

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Stakeholder engagement assessment matrix: What it is and how to use it

Andrew Mcfarland

In project management, a project manager needs to handle project stakeholders well. The Stakeholder Engagement Assessment Matrix is a helpful tool for this. It helps project managers understand stakeholder interests and involvement. In this article, we’ll talk about the importance of this matrix in managing projects. It helps figure out and manage stakeholder relationships for a successful project.

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Finalists Announced For The Customer-Obsessed Enterprise Award — EMEA

Forrester's Customer Insights

The hard work of customer obsession deserves recognition. Discover the finalists for the inaugural Customer-Obsessed Enterprise Award — EMEA.

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Pillar Page Example: From Planning to Publication

DemandJump

Pillar-Based Marketing (PBM) helps marketers rank higher on search engines by connecting with readers based on their searching habits. At the center of this strategy is the Pillar Page, a piece of long-form content covering topics that can branch out into shorter, more specific supporting content. But how do you choose an SEO Pillar Page topic? What are Pillar Page best practices for planning and writing?

Blog 98
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11 Tips to Drive Learning Content Consumption

Unlock the full potential of your educational initiatives with the 11 Tips to Drive Learning Content Consumption eBook. You’ll uncover: Why measure content consumption rather than (or in addition to) completion rates and member satisfaction? What are some proven tactics to create quality learner content and raise your content consumption rates? Discover the secrets from leading experts in the field, distilled into practical tips that promise to elevate the quality of your educational offerings,

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I don’t care that you care

Zeisler Consulting

I wrote recently about an interaction I had with a support representative in which I told her I was sorry that she was working for a brand that disrespected her enough to preclude her from being allowed to help me. I’m not sure if she appreciated that I was being honest and sincere in my sentiment, but I imagine the interaction made more of an impression on me, as she surely had other calls to take the rest of her day.

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Content Strategy Framework

DemandJump

Content strategies are an important part of reaching audiences online. You have to have the special sauce of valuable content and SEO juice to rank higher on Google, but what’s the right mixture? In this blog, DemandJump will explore website content strategies and an example of a strategy that actually works: Pillar-Based Marketing. But more on that in a bit!

Blog 98
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What Does Phygital Mean and What CX Experts Need to Know

Helpware

The modern consumer is both knowledgeable and empowered. They expect to be seen, understood, and catered to on a personal level. Simply put, they know they have options and aren’t afraid to explore them. Even more so, today’s shoppers have fully embraced the digital revolution and welcome technological conveniences. To cater to them, it’s no longer enough to master the digital and physical realms separately.

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How To Support Your SEO Plan with Content Pillars

DemandJump

Search engine optimization (SEO) can feel like a black box at times. It works—you’ve seen the data and heard the anecdotal evidence. Yet, you’re still not sure how to get those results for your business. Creating an SEO pillar strategy can transform your SEO marketing results. Why? Because when done right, this strategy increases your search engine rankings while building a deeper level of trust between you and your audience, which can both translate into more conversions.

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Strategic CX: A Deep Dive into Voice of the Customer Insights for Clarity

Speaker: Nicholas Zeisler, CX Strategist & Fractional CXO

The first step in a successful Customer Experience endeavor (or for that matter, any business proposition) is to find out what’s wrong. If you can’t identify it, you can’t fix it! 💡 That’s where the Voice of the Customer (VoC) comes in. Today, far too many brands do VoC simply because that’s what they think they’re supposed to do; that’s what all their competitors do.

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3 Ways to Use Data-Driven Insights to Increase ROI

2020 Research

The post 3 Ways to Use Data-Driven Insights to Increase ROI appeared first on Sago.

ROI 98
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What Is the Best Strategy for SEO?

DemandJump

Search engine optimization (SEO) is a hard digital marketing approach to master. It’s easy to get lost in the different types of SEO like on-page, off-page, and technical SEO. However, the best SEO strategies and SEO techniques in digital marketing can genuinely make a difference in your organic search rankings and traffic. So which techniques are the best and does SEO even matter in 2023?

2023 97
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3 Ways to Use Data-Driven Insights to Increase ROI

2020 Research

The post 3 Ways to Use Data-Driven Insights to Increase ROI appeared first on Sago.

ROI 84
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Topic Cluster Versus Pillar-Based Marketing

DemandJump

These days, marketers are constantly looking for ways to supercharge their SEO strategy. But, if they aren’t taking the right approach, they may face an awful lot of guessing, reworking, and trying to prove ROI on SEO content that just isn’t performing. That’s where topic clusters and Pillar-Based Marketing (PBM) come into play. But what do those terms really mean, and is one better than the other?

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10 Questions to Ask Before Buying an LMS

Find your perfect LMS. Choosing the right Learning Management System (LMS) is crucial for your business's success. With so many options available in the market, how do you ensure you make the best choice? This guide is your key to finding the ideal enterprise learning platform for your business. Compiled by industry experts, these questions will help to clarify your needs, prioritize your most essential features, and guide you through the evaluation process.

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Innovation Unlocked: Navigating the AI, Web3, and Metaverse Landscape

Merkle

As emerging technologies like AI approach mass adoption and fuel a growing hype cycle, organizations are forced to make sense of the complexity. Looking outward to identify and align to new trends and emerging technologies is an important exercise to turn them into tailwinds that could drive growth. However, it’s even more important to look inward and ask: Are we organized for innovation?

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Roundup: Take Your Own Adventure with Journey Mapping

dscout People Nerds

Whether it’s your first time diving into journey mapping or you’ve been here before, there are always new ways to improve your craft.

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Generative AI Goes Mainstream In Security With Microsoft Security Copilot

Forrester's Customer Insights

Typically, security is late to the game with technology innovation. Before we get to see innovative technology, we have to wait for it to matter to security. This time, however, is different.

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How to create the best customer experience in 2023

Method:CRM

In 2023, customer experience is going to play a bigger role in businesses than ever before. To stay ahead of the curve and create a good customer experience, companies need a clear customer-centric strategy. This blog dives into some of the ways you can provide the best customer experience. You’ll also learn how to measure and analyze customer experience.

2023 52
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The Open CCaaS Advantage Report

Over the next 12 months, what do you think will have the biggest impact on your CX automation efforts? When asked the same question, only 10% of CX leaders surveyed by Verint chose telephony. It’s no longer the engagement channel leading CCaaS conversations. The customer engagement challenges facing organizations have changed – so a new approach is needed.