Why is a great customer experience so elusive for some organizations?
Innovative CX
APRIL 1, 2021
It never ceases to amaze me how some organizations just don’t get “it” yet. The “it” is a better customer experience. Here are a few recent examples that exemplify my point. A top seller of home security cameras sends two cameras in separate packages both with missing parts. When I called to request the missing parts I was given two options: 1) they would send me the parts and I could expect them to arrive in 5-7 days or 2) I could go to their website, BUY the missing parts, and get them in 3-5
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