Optimove
AUGUST 7, 2022
What is an AI Optimization Bot in Marketing? An AI optimization bot decreases the complexity of large marketing operations by managing substantial amounts of marketing data, so marketers can create significant market segments and produce effective campaigns. AI optimization bots are used in marketing to streamline various tasks as well as to identify opportunities for improvement, making the marketing process faster and easier.
Forrester's Customer Insights
AUGUST 7, 2022
The global customer relationship management market is projected to grow from $63.91 billion in 2022 to $145.79 billion by 2029, at a CAGR of 12.5%. This second wave CRM is experiencing is aimed at transforming engagement and business outcomes across an enterprise, surpassing its initial remit of increasing front-office productivity. Companies use CRM to support […].
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Optimove
AUGUST 7, 2022
What is Agile Marketing? Agile marketing is a data-driven marketing approach focusing on customer value and business results. A marketing team that uses agile marketing is self-organized, with cross-functional teams that produce content frequently and receive continuous feedback. Agile marketing includes implementing experiments to gather data and understand customer behavior.
West Monroe
AUGUST 7, 2022
It’s impossible to escape the topic of cybersecurity, whether it comes in the form of the latest news article about a breach or ransomware attack, as a topic in a book you’re reading, or the plot of a TV show you’re watching. Companies are seeing a variety of different attacks these days—and no industry or corporation is safe.
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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.
Optimove
AUGUST 7, 2022
What is Proximity Marketing? Proximity marketing allows marketers to target a customer at the right place at the right time with highly personalized content. Sending customers messages based on their proximity to a location allows marketers to send relevant content to the customer, increasing the likelihood of converting them. Proximity marketing is a marketing technique that enhances the customer experience by sending them unique, personalized marketing campaigns.
CXDNA Update brings together the best content for customer experience professionals from the widest variety of industry thought leaders.
Optimove
AUGUST 7, 2022
What is Mobile App Analytics? Mobile app analytics captures data from mobile apps to determine app visitors, record behavior, and describe app performance. Understanding how your app is performing is crucial so you can improve conversions and your app’s overall success. Mobile app analytics help you answer various questions about your app’s users, including: What do users engage with inside your app?
Forrester's Customer Insights
AUGUST 7, 2022
Forrester predicts that 20% of jobs in APAC are at risk from automation and that 5% of jobs will be lost to automation by 2040.
Optimove
AUGUST 7, 2022
What is Location-Based Marketing? Location-based marketing uses customer location data from mobile devices to send messages to customers about a nearby business. Using a customer’s location, you can send highly personalized messages based on the context of a customer. For example, when a customer is close to your store, you can send messages to them about offers to encourage them to visit said store.
Optimove
AUGUST 7, 2022
What are Smart App Banners? Smart app banners appear as a banner at the top of a user’s mobile browser giving the user the option to download or open the app. The banner includes a smart link that routes to automatically open the app if the user has the app installed or to the app store page if the customer does not have the app installed. Because smart app banners are on the top of the screen, they do not disrupt the user experience by taking over the whole screen.
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Reports of the death of in-store shopping have been greatly exaggerated. This year’s retail survey found that more than 60 percent of consumers start and end their journey by visiting a store. Retail customers value price above everything, but the importance of other factors varies for different brands. In-store shopping is valued highly by grocery and home improvement customers Technology retail customers place less importance on in-store experiences – for them it only ranks sixth Digital exper
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