3 Ways to Capture Non-Purchaser Feedback to Improve Experiences
InMoment XI
JANUARY 20, 2022
When it comes to collecting feedback, of course we want to hear what our actual customers have to say about their experience. But, what about those individuals who have yet to make a purchase? Without a transaction, these non-purchasers won’t receive an invitation to take a survey—but, their experience is just as important to listen to and understand.
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