Unlocking Deeper Insights: Using Conversational Intelligence for A/B Testing
InMoment XI
APRIL 22, 2025
You cant fully predict customer behavior from day one. People are unpredictable, and what resonates with one group might fall flat with another. Thats where A/B testing shines. It helps you test messaging, support strategies, marketing campaigns, and experience variations to optimize interactions, streamline support processes, and improve the overall user experience.
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