May, 2025

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How Leading Firms Implement CX Metrics to Reduce Churn, Drive Value, and Scale Growth

eglobalis

Introduction: Why Metrics Define the CX Maturity of Your Company Customer experience is not just a branding, services or a sexy name initiative or a satisfaction goal it is much more. It is a measurable, operational, and financial discipline. Executives who still see CX as soft data are overlooking one of the clearest opportunities for growth. Modern enterprises that measure and manage CX precisely are better positioned to retain clients, increase wallet share, and reduce costs through efficienc

Metrics 329
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CX Leadership Is Evolving. Will Your Organization Evolve With It?

CX Journey

As customer expectations continue to rise and technology evolves at an unprecedented pace, customer experience (CX) leaders are being called to transform – not just their strategies but their very own roles. No longer can CX be treated as a siloed function or discipline. It must become a company-wide imperative – embedded in culture, grounded in a deep understanding of both customers and employees , and powered by technology.

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How to Become Customer Centric

Alida

To become a truly customer-centric brand, you must integrate the concept into every single area and channel of your business. While many brands seek to do just this, many challenges can get in the way and hold them back from achieving this goal.

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How to Write Better VoC Survey Questions: 7 Approaches with Examples and Writing Tips

Thematic

Building a strong voice of the customer program starts with writing questions that not only gather responses but spark real insight. It’s not enough to ask what customers think—you need to ask it in a way that’s thoughtful, focused, and aligned with the experience you’re trying to understand. In this guide, we’re not just naming survey frameworks like NPS or CSAT—we’re showing you how to write better questions for each one.

NPS 62
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AI In The Aisles: The Executive's Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

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Artificial Incompetence: An Undesirable Version of AI and Other CX Risks

ShepHyken

Ive been reviewing my customer experience research , specifically the section on the future of customer service and AI (Artificial Intelligence). A few findings prove thatcustomers are frustrated and lack confidence in how companies are using AI: In general, 57% of customers are frustrated by AI-fueled self-service options. 49% of customers say technologies like AI and ChatGPT scare them. 51% of customers have received wrong or incorrect information from an AI self-service bot.

Workshop 123

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From Asking to Knowing: How AI Is Replacing B2B Customer Surveys—Not If, but When

eglobalis

Introduction: Traditional B2B customer surveysonce the cornerstone of customer experience (CX) feedbackare rapidly losing effectiveness. Response rates are plummeting as busy business customers tune out lengthy questionnaires, and many programs see less than 20% of invited clients responding. In enterprise contexts with multiple stakeholders per account, a single survey often fails to capture the true sentiment of all decision-makers.

B2B 312
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Why Agent CoPilots Fall Short and How To Bridge the Gap

TechSee

In today’s fast-paced customer service landscape, contact center agents face mounting pressures that often go unnoticed. While businesses strive to enhance customer experiences, the well-being of the very individuals facilitating these interactions is frequently overlooked. The Growing Strain on Contact Center Agents Recent studies reveal alarming statistics about the mental health of contact center employees: 87% of call center employees report high-stress levels at their job. ( source )

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The People-First Mindset: Embracing Technology Without Losing Humanity

CX Journey

In boardrooms across a multitude of industries around the world, conversations about business transformation are accelerating, for a variety of reasons. AI, automation, analytics – these tools are now central to strategic roadmaps. But heres the growing danger: in the race to modernize, many organizations are starting with technology and working backward.

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The Playbook for Implementing New Technologies in Customer Experience

BlueOcean

Let me share a painful truth I’ve learned from years in the CX trenches: the best technology in the world is worthless if its implemented poorly. Companies often spend millions on cutting-edge solutions only to create digital monsters that frustrate agents and alienate customers. The hard reality? Your shiny new AI chatbot, your state-of-the-art CRM, your revolutionary analytics platformthey’re all just expensive disappointments waiting to happen without a strategic implementation pl

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The CX Guide to Organizational Buy-In

Ready to cultivate a customer-obsessed culture? A CX Leader’s Guide to Organizational Buy-In is your playbook for ensuring that every department—customer service, sales, product, tech, finance, HR, and beyond—puts customers at the center of everything.

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Building Brand Reputation Through Customer Experience with Ray Titus

ShepHyken

This episode of Amazing Business Radio with Shep Hyken answers the following questions and more: How can businesses maintain consistent customer service across different industries? How does staff training influence customer satisfaction? How does community involvement enhance customer loyalty? Can one employee’s actions shape the reputation of an entire franchise network?

Brands 83
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Why Organizations Must Optimize Their Brand for Both People and Machines

InMoment XI

In 2025, your reputation impacts your revenue more than ever before. The way customers find and choose brands has fundamentally changed. They’re no longer just scrolling through traditional search resultsthey’re asking ChatGPT, Googles Gemini, and other AI tools for help. These tools respond with curated summaries based on everything they can find about your brand online.

Brands 195
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Why Ecommerce AI-assistants Fail to Delight: Lessons from CSAT Feedback

Retently

Table of Contents Main Takeaways What CSAT Scores Are Really Telling Us Where AI Assistants Go Wrong The Human Touch Still Wins (Even in AI-Supported Systems) What High-CSAT Brands Are Doing Differently Building a Better AI Customer Service Strategy with CSAT Feedback Final Thoughts Remember the buzz a few years back? AI-powered agents have been hailed as the future of ecommerce customer service by solving every support headache: answer questions in seconds, work 24/7, and cost a fraction of a f

Feedback 134
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What Is Brand Affinity and How Do You Increase It?

Brandwatch CX

Building a relationship with your customers can ensure a long and healthy relationship. Bydefining what your brand stands for and it’s brand personality, you can build brand affinity with consumers. Increasing the emotional reasoning behind a purchase can override more rational decisions. The key is understanding the audience you are selling to, and selling thema consistent message.

Brands 92
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Fix The Franchisee Experience, Strengthen The Brand

CX Journey

When we talk about experience management, the conversation tends to revolve around customers and employees and rightly so. But theres another group thats often overlooked, yet deeply influential in shaping the customer experience and upholding your brands integrity: your franchisees and licensees. (And yes, I know. Not everyone reading this works for a franchisor or licensor.

Brands 87
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Europe’s Visual Shift: Why Leading Service Brands Are Turning to Visual Agentic AI

TechSee

Across Europe, a silent but seismic change is reshaping how service is delivered. From telecom providers to home security firms, leading brands are shifting their approach—from reactive support to visual-first resolution. And at the center of that shift is Visual Agentic AI. Why now? Because customer expectations are climbing, field service costs are rising, and pressure to reduce carbon footprints is growing.

Brands 124
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Designing Qualitative Surveys That Capture Emotion, Intent, and Customer Context

Thematic

Numbers don’t tell the whole story. They can show you what’s happening, but not why it’s happening. Your NPS might drop five points overnight, but was it a confusing onboarding flow, a delayed delivery, or a missing feature that caused it? Without the customer’s own words, you’re just guessing. You need qualitative surveys to uncover the emotion, friction, and intent behind every score or behavior.

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Contact Center Quality Assurance: Best Practices to Improve Customer Satisfaction

InMoment XI

Contact center quality assurance (QA) has become a critical driver of customer satisfaction. As expectations for personalized, efficient, and empathetic service continue to rise, businesses must ensure that every agent interaction meets a high standard. A well-executed QA program empowers teams to maintain consistency, uncover coaching opportunities, and build long-term trust with customers.

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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How to Create a Winning Customer Experience with Mike Milliron

ShepHyken

This episode of Amazing Business Radio with Shep Hyken answers the following questions and more: How does the Net Promoter Score (NPS) help organizations measure the effectiveness of their customer experience programs? What role does employee engagement play in enhancing the customer experience? How can schools empower students to achieve their future goals, both academically and in sports?

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From A to B to CX Success: How to Connect the Dots Between Satisfaction and Revenue

Customer Think

Business is not a game of inches anymore. It’s a game of centimetersor smallerwith razor-thin margins for error. Organizations are putting every investment under the microscope to prove their value to the bottom line, including customer experience (CX) programs.

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Internal Customer Personas vs. Employee Personas

CX Journey

Last week, I wrote about customer personas and the importance of socializing and operationalizing them. I also shared ways to do both. And guess what? The same level of importance and methods of embedding them into the organization apply to employee personas, as well! But what about internal customer personas? What are they? How do they compare? And how are they used?

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Why CRM Alone Isn’t Enough — Visual Agentic Intelligence Unlocks True Efficiency

TechSee

Customer Relationship Management (CRM) systems were designed to centralize data and simplify customer service operations. But in 2025, centralization isnt enough. Leading enterprises are discovering that their CRM is only as powerful as the context it captures. And context, increasingly, is visual. Text fields, tickets, and chat logs can only go so far in accurately describing a problem.

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Frost Radar: Voice of Customer Analytics, 2024

Understanding and improving your customer experience (CX) can have a massive impact on your bottom line. Choosing the right voice of customers (VoC) solution is a critical step to elevating CX. Frost & Sullivan researched more than 50 leading VoC vendors, analyzing both their “innovation index” and “growth index” to independently select the top 10 performers in each of these categories.

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Collect-Analyze-Act-Loop: Building a Scalable 4-Step Voice-of-Customer Process

Thematic

Every business says they care about their customers, but how do you prove it? One way is by actively listening to the voice of customer and doing something with what you hear. A structured voice of the customer process matters because it turns scattered feedback into real improvements. Without a clear process, even well-intentioned companies can drown in data or miss critical insights.

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Conversational Intelligence for Insurance: Transforming Claims, Compliance, and Customer Experience

InMoment XI

From geopolitical instability to a shifting regulatory landscape, the insurance industry is experiencing significant transformation. These massive shifts, combined with rising policyholder expectations for smooth and personalized service, require a data-driven approach to providing insurance. Conversational Intelligence (CI) is emerging as a game-changer in this space.

Insurance 195
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Digital Transformation in Customer Service: Where to Start and How to Scale

CSM Magazine

Digital transformation in customer service represents a fundamental reimagining of how organisations interact with their customers through the strategic application of digital technologies. Today’s customers expect seamless, personalised, and immediate service across multiple channelsa far cry from the phone-only support desks of yesteryear. These heightened expectations have created both challenges and opportunities for businesses across every sector.

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The Brand Builds The Promise; Customer Experience DOES NOT Deliver! Why?

Beyond Philosophy

How happy are you when you buy auto insurance? If your answer is anything other than thrilled, you’re not alone. In fact, years ago, a UK insurance company tried to convince us otherwise with their tagline “Quote Me Happy.” Spoiler alert: Nobody was happy. This raises a fascinating question: What role does advertising play in the customer experience, and why is there such a massive disconnect between the ads we see and what we actually get?

Brands 78
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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!