The CCO’s Checklist: 28 Actions to Take for Customer-Driven Growth
SEPTEMBER 12, 2019
Earlier this year, Forrester released its report, The US Customer Experience Index, 2019. Forrester Chief Research Officer Carrie Johnson said , of these findings, “How an experience makes customers feel has a bigger influence on their brand loyalty than any other factor.” ” And yet, this report found that while 14% of brand scores rose, 5% of scores declined and an incredible 81% stagnated.
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