Sat.Nov 01, 2014 - Fri.Nov 07, 2014

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How Employees Own the Customer Experience with Workplace Book Clubs

Experience Investigators by 360Connext

'It’s funny how everything old becomes new again. Apparently, reading is good for us! Of course, reading is a fundamental aspect to learning and growing. But it hasn’t always been seen as something to do while at work. Sure, we read emails and the occasional “Hang In There” cat poster, but reading for joy or even learning is not typically encouraged by bosses in annual reviews. “Ok, Susie, you’ve done great but I really wish you would read more novels.”

Books 273
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Announcing MaritzCX – Redefining the Customer Experience (CX)

InMoment XI

Today I am thrilled to announce the creation of MaritzCX! Allegiance Software Inc. and Maritz Holdings Inc. have announced the intent to create a new independent company, MaritzCX, through the acquisition of Allegiance and subsequent combination with Maritz Research Inc. We will bring together the award-winning software innovation of Allegiance with the market research.

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Are Your Customers Lost Between Silos?

Customer Bliss

'It’s not the fact that the silos exist that’s the problem. It’s their lack of coordination and conflicting metrics. Each faction of the company continues to establish their own plans, budgets and goals. The challenge of CX work is that it cuts across the entire organization and orchestrating a new behavior isn’t often factored in by the silos. In many strong siloed organizations, there’s an upstream swim to connect on the end-to-end hand-offs required for customer experience.

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Are You Deliberate with Your Customer Strategy or Just Taking a Chance?

Beyond Philosophy

'Customer centricity requires strategy to cultivate a culture that puts the Customer at the center of everything you do. As the third in our series of nine posts looking at the different parts of the organization contributing to Customer centricity, let’s look at: Customer Strategy. All organizations are on a journey from being Naive to Natural in the way they focus on the Customer, passing through each of four stages: Naïve, Transactional, Enlightened, and Natural.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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3 Ways You Forget How To Better Your Business

Experience Investigators by 360Connext

'The following is a Best of 360Connext post. “That’s so interesting!” I hear this over and over when I describe what 360Connext does. In a nutshell, it’s how to better your business. Here’s the gist, just in case you haven’t heard it: We evaluate customer experience for organizations interested in understanding the true experience of their customers, not just what they believe it to be.

More Trending

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A 3-Point Checklist for Reducing Customer Hassle

Customers That Stick

'“First, do the customer no harm.”. The Hero-Class TM Oath. One of the interesting things about writing a book are the things you leave out. I am wrapping up the final edits on my upcoming customer service book with the publisher this week, and one of the few areas I made last minute changes to were on the topic of delight, amazement, and Hero-Class TM customer service.

Books 161
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Tackle Your Top Ten CX Issues

Customer Bliss

'We have created a kind of hysterical customer feedback muscle in the marketplace by over-surveying our customers and asking (ever so thoughtfully) “How can we improve?”. Customers tell us what to do and we haven’t moved on the information. Customers read the lack of action as lack of caring and certainly lack of respect. We often over think what the customer effort should be.

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What New Omnichannel Trends Really Mean for Customers

Experience Investigators by 360Connext

'Remember when retailers were scared of their online competitors? While talk of customer showrooming and digital detraction are still big, there is a totally opposite trend happening. Retailers who once only sold online are building stores for customers to visit in real life. Becoming truly omnichannel. We do live in an omnichannel world, but it can still be surprising to learn how many online retailers are experimenting with brick and mortar.

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Announcing MaritzCX – Redefining the Customer Experience (CX)

InMoment XI

Today I am thrilled to announce the creation of MaritzCX! Allegiance Software Inc. and Maritz Holdings Inc. have announced the intent to create a new independent company, MaritzCX, through the acquisition of Allegiance and subsequent combination with Maritz Research Inc.

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The Verint Experience Index: Retail

Reports of the death of in-store shopping have been greatly exaggerated. This year’s retail survey found that more than 60 percent of consumers start and end their journey by visiting a store. Retail customers value price above everything, but the importance of other factors varies for different brands. In-store shopping is valued highly by grocery and home improvement customers Technology retail customers place less importance on in-store experiences – for them it only ranks sixth Digital exper

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Documentation and a Tale of Four Phone Calls

Customers That Stick

'The following is a post from Tricia Keels, Content Marketing Manager here at CTS. What I like most about Tricia’s story is that it demonstrates how great systems and training can make a high effort experience as effortless as possible. While the product design could be more customer friendly (wait until the screwdriver part), the call center handled the situation like champs from beginning to end.

Document 156
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4 Things We Can All Learn from a Retail Customer Experience

Beyond Philosophy

'Retailers have been at the forefront for understanding how to use the human brain and emotions to maximize profits from their Customers. So what can the rest of businesses learn from them? Here are four lessons everyone can learn from a Grocery Store: 1. How it smells affects how it sells. Using smells in your Customer Experience is olfactory marketing, and it works.

Retail 148
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The Race From Good To Great CX Hits The Gas Pedal In 2015

Forrester

'2014 wasn''t a good year to be average. Since 2007, the average customer experience in the industries that Forrester tracks has gone up across the board, and the number of truly awful experiences has dropped like a rock. So if your CX is average, it''s just not good enough to win, serve and retain customers. And it won''t get any easier next year: With companies investing more than ever to differentiate their customer experience, your average offering will soon be considered poor.

2015 109
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The $ Value of Loyalty

InMoment XI

Given the lengthy purchase cycle for new cars and the intense competitiveness of the market, car dealers have a special challenge in creating loyal customers. Is it worth it? A linkage study funded by Maritz “showed them the money.” While all businesses would likely agree they want customers to leave happy, it can be challenging. View Article.

Loyalty 200
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Strategic CX: A Deep Dive into Voice of the Customer Insights for Clarity

Speaker: Nicholas Zeisler, CX Strategist & Fractional CXO

The first step in a successful Customer Experience endeavor (or for that matter, any business proposition) is to find out what’s wrong. If you can’t identify it, you can’t fix it! 💡 That’s where the Voice of the Customer (VoC) comes in. Today, far too many brands do VoC simply because that’s what they think they’re supposed to do; that’s what all their competitors do.

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The future of surveys? Maybe no surveys at all

Heart of the Customer

'Ending the tale of being rear-ended, I found another great lesson. Geico took care of my car, having ABRA Auto Body put on a brand-new bumper. As I checked out, ABRA gave me a document to “help” me fill out my survey. Yes, they told me exactly how I should fill out my questions! Perhaps this shouldn’t surprise me. We’ve all heard of car salespeople, retail employees and restaurant staff who game the system.

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How is Your Business Dealing with the Paradox of Choice?

Beyond Philosophy

'Has it happened to you that you went to the supermarket thinking you’ll be in and out quickly and spend half an hour choosing a wine? Or that you buy a dress, shirt, shoes and only an hour later you already feel sorry about that? This latter one is called “Buyer’s remorse”. That post-purchase anxiety about a decision is a common affliction for Customers.

CEM 113
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Setting Proper Delivery and Shipping Expectations

Joe Rawlinson

'My son recently ordered a game from Amazon. He was so excited to get this game that he paid extra money for next day delivery. Imagine how excited he was to go to bed knowing that the next day his cherished game would arrive. Think back in your experiences. You’ve anxiously awaited a special delivery too. We checked the tracking information on my son’s order to see its status.

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Harnessing the Voice of Employees to Improve Customer Experience

InMoment XI

In recent blogs, I’ve been sharing results of the 2014 Voice of the Customer Challenges and Practices Survey conducted by Maritz. Today, I’d like to continue by focusing on another of the many VoC best practices revealed by our research: Harnessing the Voice of Employees to gain insights that drive customer experience improvements.

2014 200
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Revolutionizing Contact Centers: Next-Gen Tech for Enhanced CX

Speaker: Liran Meir Frenkel, Performance Management and RPA Sr Product Marketing Manager at NICE; Harpreet Makan, Practice Director at Everest Group; & Santhosh Kumar, Practice Director at Everest Group

As contact centers navigate the challenges of delivering excellence within budget constraints and adapting to evolving employee expectations, optimizing agent tasks becomes crucial. Discover a holistic approach across three pillars - people, process, and technology - that is essential to excel in this dynamic landscape, and explore how next-gen technologies such as generative AI, performance analytics, and process intelligence play a pivotal role in transforming contact centers into advanced CX

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Improving The Federal Customer Experience Is A National Security Issue

Forrester

'Improving the U.S. federal customer experience (CX) is crucial to our nation''s long-term security. I''m not exaggerating. Improving federal CX is about far more than just boosting an agency''s ranking on the American Customer Satisfaction Index (ACSI) or raising a Net Promoter Score. It''s even about more than influencing the success or failure of major policies - and we all saw how the initial breakdown of healthcare.gov hurt the implementation of the Affordable Care Act.

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Is Home Delivery the Right Marketing Strategy?

Beyond Philosophy

'Same Day Home Delivery is the latest trend in mega online retailers to improve their reach to Customers. Often seen as a drawback for online retailers, delivery times are a critical marketing area of opportunity for companies whose business model shuns the brick and mortar business model. Expanding their offering to include same-day home delivery is a great challenge but could be extremely lucrative if they get it right as they have done in the UK.

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The Race From Good To Great CX Hits The Gas Pedal In 2015

Think Customers

'2014 wasn''t a good year to be average. Since 2007, the average customer experience in the industries that Forrester tracks has gone up across the board, and the number of truly awful experiences has dropped like a rock. So if your CX is average, it''s just not good enough to win, serve, and retain customers. And it won''t get any easier next year: With companies investing more than ever to differentiate their customer experience, your average offering will soon be considered poor.

2007 88
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The $ Value of Loyalty

InMoment XI

Given the lengthy purchase cycle for new cars and the intense competitiveness of the market, car dealers have a special challenge in creating loyal customers. Is it worth it? A linkage study funded by Maritz “showed them the money.” While all businesses would likely agree they want customers to leave happy, it can be challenging.

Loyalty 200
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11 Tips to Drive Learning Content Consumption

Unlock the full potential of your educational initiatives with the 11 Tips to Drive Learning Content Consumption eBook. You’ll uncover: Why measure content consumption rather than (or in addition to) completion rates and member satisfaction? What are some proven tactics to create quality learner content and raise your content consumption rates? Discover the secrets from leading experts in the field, distilled into practical tips that promise to elevate the quality of your educational offerings,

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A circle unending complete and unbroken: the Customer Experience ‘wedding ring’

ijgolding

'At the weekend I was honoured to witness the wedding of a very dear friend of mine. It was a quite wonderful occasion from beginning to end. Those of us who have had the pleasure of attending a wedding (whether it be our own, or of others) have all seen the traditional exchange of wedding rings. It was not until Saturday that I considered how the wedding ring can act as the analogy between the coming together of two people in marriage and the coming together of a customer and business.

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Two Ways to Measure and Leverage Data for Amazing Customer Experiences

PeopleMetrics

'Customer data leaving you frustrated? We often find ourselves with lots of numbers representing our customers’ feedback, but few actionable insights to create the ultimate customer experience. Knowing where to look to find these insights and how to communicate findings in a clear way will not only gain support internally, but will also place the customer at the center of your company’s culture.

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Do You Have a Secretly Toxic Employee Problem?

Beyond Philosophy

'Toxic employees are people who poison the culture at work. Some of them are outright toxic, vocal in communicating it. There is another group, however, that is far more sinister than these loud mouthed bad apples: The secretly toxic employees. These types are critical to locate and eradicate from your culture to promote a better work environment that can create an excellent Customer Experience.

Culture 74
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Harnessing the Voice of Employees to Improve Customer Experience

InMoment XI

In recent blogs, I’ve been sharing results of the 2014 Voice of the Customer Challenges and Practices Survey conducted by Maritz. Today, I’d like to continue by focusing on another of the many VoC best practices revealed by our research: Harnessing the Voice of Employees to gain insights that drive customer experience improvements.

2014 200
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The Open CCaaS Advantage Report

Over the next 12 months, what do you think will have the biggest impact on your CX automation efforts? When asked the same question, only 10% of CX leaders surveyed by Verint chose telephony. It’s no longer the engagement channel leading CCaaS conversations. The customer engagement challenges facing organizations have changed – so a new approach is needed.