Sat.Mar 19, 2016 - Fri.Mar 25, 2016

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How To Boost Customer Desire vs Tolerance Of Your Experience

Customer Bliss

Customer desire is an emotion, and emotions can bond you with your customer. Companies that understand the powerful emotional pull of customer desire obsess about getting to know their customers and learning their desires. (And sometimes those desires can be simple. Go back to listening to customers and learn how achievable customer desire may be.).

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Imagine if Every Company had a Chief Customer Officer

Beyond Philosophy

In this series, professionals debate the state – and future – of their industry. Read more here , then write your own #MyIndustry post). It’s not as lonely at the top as it once was. Where the standard C-Suite many years ago was a triumvirate of power shared between the CEO, the COO, and the CFO, today there are CIOs and CMOs, too. Now, I propose they make a little more room for the latest addition to the leadership: The Chief Customer Officer (CCO).

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To WOW Customers, Listen and Care

Customers That Stick

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Customers 112
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An Inside Look at the Customer Experience Strategy of Mercedes-Benz

PeopleMetrics

Joseph A. Michelli’s recent book, Driven to Delight , is centered on the customer-centric transformation and ongoing customer experience strategy at Mercedes-Benz USA. After reading the book, I had a few questions about some of the content and strategies Joseph covered. And here’s what resulted from the exchange. George Jacob: Joseph, what compelled you to write about the customer experience transformation at Mercedes-Benz USA?

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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How to Provide a Better Customer Experience by Going the Extra Mile

CSM Magazine

Going the extra mile is an old expression. It describes people who provide better customer service, do a little more than expected and try a little harder. This is a great concept for customer service and is further enhanced by Roger Staubach, the Hall-of-Fame football player who played quarterback for the Dallas Cowboys. He said: There are no traffic jams along the extra mile.

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Why businesses need to use social media as a customer service channel by Elena Lockett

ijgolding

Is it just me or do you find it weird when you search for someone on social media and you can’t find them? The same goes for businesses. If you don’t offer your customers numerous ways to contact you, the likelihood is the customer’s opinion of you is going to go down. Even if you have a Twitter account for promotional aspects only, you’re missing out on a whole world of customer service you could offer.

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Interview: GetApp’s Top 25 Customer Service Apps

Customers That Stick

We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

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Make More Human Emotional Connections (Video)

Experience Matters

In a recent speech I gave at the Customer Experience Professionals Association (CXPA.org) CustomerSpark event in Dallas, I talked about the importance of focusing on emotion. Give that we’ve called 2016 “The Year of Emotion,” this will be a popular topic for Temkin Group this year. Here’s a short snippet from my speech where I discuss the […].

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Inbound customer service yields customer engagement solutions

Magellan Solutions

By providing reliable inbound customer service, companies make it easier for customers to reach out to brands and voice their concerns. Company representatives, from their end, are expected to know all the answers to any questions customers might ask. They’re also expected to know when to escalate complaints to the appropriate contact persons. The point of all these is to arrive at customer engagement solutions that will benefit both the brand and the customer.

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The 2023 Verint Experience Index: Retail

Reports of the death of in-store shopping have been greatly exaggerated. This year’s retail survey found that more than 60 percent of consumers start and end their journey by visiting a store. Retail customers value price above everything, but the importance of other factors varies for different brands. In-store shopping is valued highly by grocery and home improvement customers Technology retail customers place less importance on in-store experiences – for them it only ranks sixth Digital exper

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Adobe's Catch-22 Challenge: Differentiating the Customer Experience

Think Customers

Gone are the days when product quality, price, and customer service were enough to win customers. Today customer experience--how customers feel about a brand and their encounters with the brand--is the new battleground. But customer experience itself has become a commodified term. At the Adobe Summit in Las Vegas, Adobe attempted to put a fresh spin on efforts to help businesses better engage and serve customers with a stable of new product rollouts and upgrades.

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Predictability in an Unpredictable World: Consistency and the Power of Brand

Michelli Experience

Based on the opinion of many people far smarter than me, it appears that humans have been on a journey to bring order to chaos from the beginning of time. In fact, the great graphic artist M. C. Escher once noted “we adore chaos because we love to produce order.”. So think about the world today and the chaos which envelops you and your customers. A few moments of reflection result in the conclusion that UNCERTAINTY ABOUNDS!

Brands 56
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Customer Experience Event: Document Strategy Forum 16

Topdown

Chicago, Illinois, May 10-12. I’ll be a presenter at Document Strategy Forum ‘16 in Chicago, Illinois, at 3:00 p.m. on Tuesday, May 10, 2016. My presentation, “ Overcoming Legacy System Challenges to Support Your Digital Channels ,” focuses on how to move beyond being document/print-focused to a mindset of digital-first communications that adapt well to whatever channel by which your customers choose to engage with you.

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Bridging the gap between purchase and service

Eptica

Date: Wednesday, March 23, 2016 Bridging the gap between purchase and service. Published on: March 23, 2016. Author: Chris Eideh For the majority of us, buying something that we really want gives us an emotional buzz. Whether it is a car, TV, clothes or even something as small as a book or new headphones, getting our hands on a new purchase makes us happy.

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Strategic CX: A Deep Dive into Voice of the Customer Insights for Clarity

Speaker: Nicholas Zeisler, CX Strategist & Fractional CXO

The first step in a successful Customer Experience endeavor (or for that matter, any business proposition) is to find out what’s wrong. If you can’t identify it, you can’t fix it! 💡 That’s where the Voice of the Customer (VoC) comes in. Today, far too many brands do VoC simply because that’s what they think they’re supposed to do; that’s what all their competitors do.

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Hospitality: The “What Have You Done For Me Lately” Industry

Steve DiGioia

yesterday's service awards won't help your upset customer today! This original article was written by Steve DiGioia. The hospitality industry is the most unique in the business world because we don’t sell a product. We sell “ service.”. Whether it’s the hotel rooms, the soothing spa, a great Olympic-sized pool or multiple fantastic restaurants throughout a resort, they mean nothing to the guest if the overall experience is lacking.

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NPS, CSAT, or CES: What’s the True Measure of Customer Loyalty?

CX Journey

Image courtesy of avrene Today I'm pleased to share a guest post by Adam Rogers at Kayako. There is an abundance of metrics out there that can measure the quality of your customer support. But which one really shows how loyal your customers are? When measuring customer support, metrics help you see whether the service you’re providing meets the expectations of your customers.

NPS 53
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Leaving Breadcrumbs in Your Customer Journey

Think Customers

I recently took my mother to a community theater performance of "The Music Man." Since my mom is in her 80s and has some trouble getting around, I picked a theater close to where she lives that would be easy for her to navigate. We both enjoyed the show a lot and it was great spending the day with her. The story I'm about to share isn't really about the theater experience but a related customer experience that occurred earlier in the day.

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Report: The Federated Customer Experience Model

Experience Matters

We published a Temkin Group report, The Federated Customer Experience Model. Here’s the executive summary: When a company starts its customer experience (CX) journey, it often establishes a centralized team to build the necessary internal capabilities and catalyze change. However, that team’s effectiveness can be limited by a number of things, including divided attention within lines […].

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Revolutionizing Contact Centers: Next-Gen Tech for Enhanced CX

Speaker: Liran Meir Frenkel, Performance Management and RPA Sr Product Marketing Manager at NICE; Harpreet Makan, Practice Director at Everest Group; & Santhosh Kumar, Practice Director at Everest Group

As contact centers navigate the challenges of delivering excellence within budget constraints and adapting to evolving employee expectations, optimizing agent tasks becomes crucial. Discover a holistic approach across three pillars - people, process, and technology - that is essential to excel in this dynamic landscape, and explore how next-gen technologies such as generative AI, performance analytics, and process intelligence play a pivotal role in transforming contact centers into advanced CX

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The Power of Video in the Field of Customer Service {Guest post by Alleli Aspili}

Michelli Experience

Living in the information age where there’s YouTube, from which hours are consumed for entertainment, as well as different social media platforms like Facebook and Twitter—everything has evolved to accommodate a more visual and tech-savvy generation. Companies, together with their tech support divisions should consider incorporating videos in their operation, as it has become a channel where people absorb tons of complex information nowadays.

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Five Ways to Turn Your Customers into Raving Fans

CSM Magazine

Providing good customer service just isn’t enough anymore. Encourage your team to take customer service from bland and boring to knock-your-socks-off spectacular with these five tips. 1. Engage your customers. Step into their shoes. Understand where they’re coming from. Listen. Empathize. Customers want to be heard. They want to know that your team cares about their problem.

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How @TayandYou and Machine Learning Can Improve Social Customer Service

Michel Falcon Experience

I wasn’t planning on writing this post but I Twitter sent me a notification that Hunter Walk and many others started following someone called @TayandYou. I was intrigued. Who was @TayandYou? As described in her Twitter bio, @TayandYou is a property of Microsoft and their AI family.@TayandYou is powered by machine learning which… Read More».

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Influencers Discuss how Video can Pack a Punch

Think Customers

Companies across all industries are realizing the benefits of video. From Security First Insurance, which delivers personalized, interactive videos to customers; to Jeep, which offers native video ads, video is fast becoming the channel of choice to engage customers. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog.

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11 Tips to Drive Learning Content Consumption

Unlock the full potential of your educational initiatives with the 11 Tips to Drive Learning Content Consumption eBook. You’ll uncover: Why measure content consumption rather than (or in addition to) completion rates and member satisfaction? What are some proven tactics to create quality learner content and raise your content consumption rates? Discover the secrets from leading experts in the field, distilled into practical tips that promise to elevate the quality of your educational offerings,

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The Stability of Customers' Sentiment, Satisfaction and Recommendation Intentions

Bob Hayes

Businesses assess the attitudes of their customers using customer surveys. The purpose of these surveys, typically conducted annually, is to help companies maintain or improve the quality of the customer relationship. The quality of the customer relationship is typically indexed by a few key questions, each measuring something important about the health of the customer relationship.

Metrics 47
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Creating a Culture of Empowerment: Letting Your Employees Help Your Customers

Heart of the Customer

Guest Post by Scott Carlson On a recent trip to a local bookstore I was having trouble finding a particular title. Not seeing any nearby store associates, I walked to the centrally-located Help Desk hoping to find some assistance. Unfortunately the Help Desk was not staffed and there were already two customers queued up ahead […]. The post Creating a Culture of Empowerment: Letting Your Employees Help Your Customers appeared first on Heart of the Customer.

Culture 60
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Myra Golden’s Keynote for the DFW Airport Women’s Conference (WIN) 2016

Myra Golden

I loved speaking at the 2016 DFW Airport Women’s Initiative Network (WIN) Conference. We had more than 600 beautiful, talented and driven women in attendance. I truly enjoyed working with the executives at DFW Airport to design this special keynote to focus on taking the customer experience to the next level. After my keynote, the ladies blessed me with hugs, invitations to be in selfies, conversations, smiles and promises to stay in touch.

2016 66
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Generation Z and the Customer Experience: What You Need to Know

Help.com

Forget everything you think you know about millennials. Generation Z is on the rise and will soon be taking over the consumer market. But what do we really know about them? Marketers have been researching how to connect with Gen Z for years and have identified the group as screen addicts with short attention spans. But soon this group of consumers will soon have all of the buying power.

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The Open CCaaS Advantage Report

Over the next 12 months, what do you think will have the biggest impact on your CX automation efforts? When asked the same question, only 10% of CX leaders surveyed by Verint chose telephony. It’s no longer the engagement channel leading CCaaS conversations. The customer engagement challenges facing organizations have changed – so a new approach is needed.