Sat.Oct 11, 2014 - Fri.Oct 17, 2014

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5 Key Questions for Designing Your Ideal Customer Experience

Experience Investigators by 360Connext

'The following is a Best of 360Connext post. You know what I have observed about entrepreneurs? They deliver an experience based on who they are. There is nothing more organic than how a passionate entrepreneur creates experiences for his or her customers. The experience is based on the entrepreneur as a person – and often reflects that in spite of their best efforts!

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How to Make Customer Metrics Stick

Customer Bliss

'It’s not enough to simply have the metrics – it’s what you do with them that matters. To make the guerrilla metrics stick and to use them to steer the actions of your business, you need to take them out of the hordes of reports and paperwork. Put them front and center. Establish a Customer Room where a regularly scheduled spotlight shines on the customer metrics.

Metrics 166
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Trending Sources

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4 Ways to Gain Customers’ Trust in Data Security

Beyond Philosophy

'Home Depot is the latest big brand to suffer a large-scale data breach, affecting over 56 million payment cards. With headlines like this, it’s no surprise that according to a blog published on Econsultancy.com, 87% of consumers don’t believe that there are adequate safeguards in place to protect their information? Consumers also believe that in spite of this concern about safety they must share data to have a better experience with a company.

CEM 131
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Join the Conversation: How to Engage With Your Customers Online

Win the Customer

'Your customers are talking about you online, and there is nothing you can do to stop it. But, do you want to stop it when you can join the conversation? Online discussions and reviews give you a window into your customers’ minds, and, when handled correctly, that opportunity can persuade them to open up their […].

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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3 Reasons I Love Ann Handley – and Her Book!

Experience Investigators by 360Connext

'How was I not in Boston for MarketingProfs B2B Forum ? Seriously. How did this happen? It’s a long story and one I hope to rectify next year, but instead I had to settle for the countless tweets , posts and photos of Seth Godin and others basking in the glory that is Ann Handley. First things first, I *highly* recommend her latest book, Everybody Writes , for anyone who has any reason to write anything from a status update to a manuscript.

Books 275

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Faces of Customer Experience: Melissa Kovacevic

Customers That Stick

'Meet Melissa Kovacevic! Melissa opened her consulting practice in 1983 after a post-college customer-service near-death-experience as toy demonstrator at Sears during Christmas. She recovered later having agent and management roles in contact centers. Melissa enjoys “on the job” coaching with front-line center leaders responsible for improving agents’ service and sales skills. 90% of her training and coaching is done virtually because she refuses to fly.

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4 Ways to Gain Customers’ Trust in Data Security

Beyond Philosophy

'Home Depot is the latest big brand to suffer a large-scale data breach, affecting over 56 million payment cards. With headlines like this, it’s no surprise that according to a blog published on Econsultancy.com, 87% of consumers don’t believe that there are adequate safeguards in place to protect their information? Consumers also believe that in spite of this concern about safety they must share data to have a better experience with a company.

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6 Ways to Keep it Real for Everyone: Diversity In Experience Planning

Experience Investigators by 360Connext

'Considering how process-focused experience planning can be, it’s not terribly surprising to realize how diversity is often overlooked as a key ingredient in successful customer experience strategies. Diversity is a critical component, in my opinion. The world is incredibly diverse, small, connected and transparent. Pretending your customers are one dimensional only amplifies the fact they’re not.

Culture 259
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What do you do when your CEO doesn’t believe in CX?

Heart of the Customer

'Last year I interviewed a customer experience leader for my blog. During the interview this person had a basic assumption that the CEO was completely bought into the CX program. So I finally stopped and asked, “What do you do when your CEO isn’t on board? How do you get him or her to believe in the business case?” This question caught my interviewee by surprise, as they obviously hadn’t spent any time thinking about this question.

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The 2023 Verint Experience Index: Retail

Reports of the death of in-store shopping have been greatly exaggerated. This year’s retail survey found that more than 60 percent of consumers start and end their journey by visiting a store. Retail customers value price above everything, but the importance of other factors varies for different brands. In-store shopping is valued highly by grocery and home improvement customers Technology retail customers place less importance on in-store experiences – for them it only ranks sixth Digital exper

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Monthly Mash and Fewer Choices, More Happiness

Customers That Stick

'Welcome to the Monthly Mash, a mashup of tools, tales and tips on customer service and the customer experience from around the blogosphere. VOLUME 35: September 2014. Thoughts on the Customer: Fewer Choices, More Happiness. In keeping with the theme of today’s Monday Motivation ( subscribe here ) — simplify — let’s review the key findings of Barry Schwartz’s book The Paradox of Choice and their relevance to customer experience.

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4 Ways to Gain Customers’ Trust in Data Security

Beyond Philosophy

'Home Depot is the latest big brand to suffer a large-scale data breach, affecting over 56 million payment cards. With headlines like this, it’s no surprise that according to a blog published on Econsultancy.com, 87% of consumers don’t believe that there are adequate safeguards in place to protect their information? Consumers also believe that in spite of this concern about safety they must share data to have a better experience with a company.

Loyalty 90
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Call Center Managers: Do You Need a Reality Check?

Win the Customer

'Call center managers are the people responsible for orchestrating the entire workflow for their organization. They are lauded when the organization earns profits or applauses; the same people are criticized when the organization does not achieve its goals. This is why the contact center managers are always walking the tight rope. If your organization is […].

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2014 State of Customer Experience: Who Are UK’s 2014 Leaders And What Can We Learn From Them? (Part 3)

Maz Iqbal

'This conversation continues on from where the earlier one ended. As promised, I have been looking at what Nunwood has to say about certain brands. And find myself in a position to share with you the table that I have put together: What Does It Take To Be A Customer Experience Excellence Leader? Just about everyone I come across business is looking for the answer, the recipe, the formula for turning the ordinary into extraordinary, base metal to gold; Nobody has or makes the time to linger, t

2014 91
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Strategic CX: A Deep Dive into Voice of the Customer Insights for Clarity

Speaker: Nicholas Zeisler, CX Strategist & Fractional CXO

The first step in a successful Customer Experience endeavor (or for that matter, any business proposition) is to find out what’s wrong. If you can’t identify it, you can’t fix it! 💡 That’s where the Voice of the Customer (VoC) comes in. Today, far too many brands do VoC simply because that’s what they think they’re supposed to do; that’s what all their competitors do.

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Customer Experience = Success + Effort + Emotion

Experience Matters

'My definition of customer experience remains the same as when I introduced it in 2008 : The perception that customers have of their interactions with an organization. Our model for customer experience has always been built on three components — functional , accessible , and emotional – which are the underlying elements in the Temkin Experience Ratings.

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Successful Leaders Must Challenge the Status Quo

Think Customers

'Successful leaders today must challenge the status quo, abandon standard processes, and embrace creative disruption, according to thought leaders at this year''s World Business Forum. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog.

Loyalty 93
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Customer Effort – it’s real meaning through real stories (Vauxhall might want to read this!)

ijgolding

'This is not the first time I have written about the concept of customer effort. I doubt it will be the last. A few months ago I shared a story that described my interaction with an organisation as a little like having a tooth extracted – you can read that particular story here. The important point of the story is that the organisation that was the subject of it, Hertz, are no longer a company that I consider myself to be a customer of.

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2014 State of Customer Experience: Who Are UK’s Leaders And What Can We Learn From Them? (Part 4)

Maz Iqbal

'Today’s conversation completes this four part series ( part 1 , part 2 , part 3 ) centred on Nunwood ‘s 2014 UK Analysis report. In this conversation I want to talk about CX improvement. Specifically, what Nunwood say about what it takes to generate CX improvement. What Does It Take To Excel At The Customer Experience Game? How Should Your Organisation Go About It?

2014 73
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Revolutionizing Contact Centers: Next-Gen Tech for Enhanced CX

Speaker: Liran Meir Frenkel, Performance Management and RPA Sr Product Marketing Manager at NICE; Harpreet Makan, Practice Director at Everest Group; & Santhosh Kumar, Practice Director at Everest Group

As contact centers navigate the challenges of delivering excellence within budget constraints and adapting to evolving employee expectations, optimizing agent tasks becomes crucial. Discover a holistic approach across three pillars - people, process, and technology - that is essential to excel in this dynamic landscape, and explore how next-gen technologies such as generative AI, performance analytics, and process intelligence play a pivotal role in transforming contact centers into advanced CX

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Report: State of VoC Programs, 2014

Experience Matters

'We just published a Temkin Group report, State of Voice of the Customer Programs, 2014. Based on data from 218 large organizations with at least $500 million in annual revenues, we examined VoC efforts within large organizations. The report includes a self-assessment and data to benchmark your VoC program. Here’s the executive summary: For the fourth straight year, Temkin Group has benchmarked the maturity of voice of the customer (VoC) programs within large organizations.

2014 100
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Metrics to Map Your Customer Experience Success

CX Journey

'Image courtesy of Marianna Gomes What are your customer experience success metrics? And how do they differ from your VoC metrics? Last Tuesday, we celebrated the second annual CX Day , a day to celebrate both customers and the professionals who work tirelessly to improve the customer experience. I hosted two Google Hangouts for CX Day, the first of which I blogged about last week.

Metrics 71
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Give Loyalty Members a Reason to Stay

Think Customers

'It is no secret that customer loyalty is critical to business success. Consumers are inundated with programs and mobile apps that track their purchases and even their geographic locations to deliver offers that that encourage repeat purchases. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog.

Loyalty 97
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Is Zappos really that good at Customer service? Manager fired for responses to online reviewers

The DiJulius Group

' Manager fired for poor responses to negative reviews – A manager at the budget Georgian House Hotel, reacted unprofessionally to Customers who complained about his hotel on TripAdvisor. Instead of reaching out to see how he could make it right, he took the total opposite approach! The goal should be to have Zero Risk […].

Hotels 91
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11 Tips to Drive Learning Content Consumption

Unlock the full potential of your educational initiatives with the 11 Tips to Drive Learning Content Consumption eBook. You’ll uncover: Why measure content consumption rather than (or in addition to) completion rates and member satisfaction? What are some proven tactics to create quality learner content and raise your content consumption rates? Discover the secrets from leading experts in the field, distilled into practical tips that promise to elevate the quality of your educational offerings,

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Q&A With Ryan C. Green, Managing Director Customer Strategy And Development, Southwest Airlines

Forrester

'In the airline industry, Southwest is no stranger to customer experience accolades. In fact, it consistently earns top marks on Forrester''s Customer Experience Index compared to other carriers - offering enjoyable and easy experiences that meet customers' needs. It will be a pleasure to hear directly from Southwest''s Managing Director of Customer Strategy and Development, Ryan Green, next month at Forrester''s Customer Experience Forum West in Anaheim, CA.

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You Can’t Fix Everything…

InMoment XI

“You should have let us know and we would have fixed the problem for you,” said the hotel clerk as I checked out and listed a litany of unsanitary aspects of the room I had stayed in the night before. I tried to explain to her that when a guest sees something disgusting in the room (or in.

Hotels 365
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How Sorry Are You? Keys to Driving Satisfaction While Resolving Customer Issues

Michelli Experience

'In addition to their products and services, I am a fan of Zendesk because they openly share pertinent customer experience information. Unlike others who report customer experience results, Zendesk’s data is not the byproduct of surveys but instead emerges from customer interactions with over 25,000 businesses in 140 countries. Here are some high level findings [.

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How to Win a Customer Experience Award

PeopleMetrics

'PeopleMetrics would like to congratulate one of our clients, Michelle Morris, for winning a Customer Experience 2014 Impact Award as an Outstanding Practitioner. Her story offers a great example of how you can create amazing customer experiences, and even win an award for the effort. Creating a Short-List Creates Quick Action. Michelle leads the Enterprise Client Experience program at Crowe Horwath LLP.

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The Open CCaaS Advantage Report

Over the next 12 months, what do you think will have the biggest impact on your CX automation efforts? When asked the same question, only 10% of CX leaders surveyed by Verint chose telephony. It’s no longer the engagement channel leading CCaaS conversations. The customer engagement challenges facing organizations have changed – so a new approach is needed.