Toyota Motor Europe: Challenges and the Customer Experience
InMoment XI
OCTOBER 6, 2015
At the recent Frankfurt Motor Show I had a chance to sit down with Karl Schlicht, EVP Toyota Motor Europe – Sales & Marketing, Product Management and After Sales for both Toyota and Lexus. He had just finished launching the new Prius to a packed Toyota booth numbering about 1,000 people. It’s no small wonder.
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