Customer Bliss

JUNE 6, 2018

How do you take insights from customers and drive better decision making and better product delivery? This is one of the many questions that Eric Smuda , VP of Customer Experience & Loyalty of Hertz car rental service had to ask when he joined the company to transform customer and employee experience. Before joining Hertz, Eric spent time conducting traditional market research work and realized he had a passion for customers and how we treat them.

Employee Experience 221

Employee Experience Culture Loyalty Travel 221

GetFeedback

JUNE 5, 2018

If you’re a data-driven marketer, you want all the lead information you can get your hands on. Unfortunately, if you ask for it all at once—in one big, ugly form—people aren’t going to bite. It’s a problem marketers come up against all the time. You need the data, but how do you get it without putting people off? One data collection method is gaining popularity among innovative marketing teams: progressive profiling.

Document 170

Document Information User Experience Consumers 170

InMoment XI

JUNE 7, 2018

Car dealers have been stuck in a “transactional model” for far too long, giving less equal priority to the customer experience. And in many cases, customer retention is automatically assumed in far too many transactions. There is a huge opportunity to differentiate the dealership beyond just price and item, and make it stand out positively.

Retail 200

Retail Customer Retention Article Customer Experience 200

Beyond Philosophy

JUNE 4, 2018

Each of us has a time when we decide and a time when we act. Once we act, we pass the point of no return on our decision. In other words, once we take action on a decision, we are less likely to change our decision—even when we run into challenges. It’s all a matter of mindset. The Rubicon model is a psychological principle that distinguishes our decision-making method or deliberative mindset from our execution course or implementation mindset.

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Wireless Government Customers Reference 144

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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

Customers

Customer Bliss

JUNE 6, 2018

As “customer experience” has become a hot topic and nearly every industry has embraced it as a priority for their business, it is important that it also become united across your organization. And that means building a one-company approach to business strategies. What I know from 25 years as a CCO practitioner and ten years as Coach to Customer Leadership Executives and their Leadership Teams is that we’ve got to take the reactive nature out of this work.

Chief Customer Officer 193

Chief Customer Officer Leadership Customer Journey Customers 193

InMoment XI

JUNE 7, 2018

Car dealers have been stuck in a “transactional model” for far too long, giving less equal priority to the customer experience. And in many cases, customer retention is automatically assumed in far too many transactions. There is a huge opportunity to differentiate the dealership beyond just price and item, and make it stand out positively.

Retail 200

Retail Customer Retention Article Customer Experience 200

Beyond Philosophy

JUNE 8, 2018

Businesses are in a rut. Speed, efficiency and convenience are all rational factors companies focus on when they think about customer experience. But good experience isn’t that simple. It involves more than you think. For years, research has indicated that the future of success for business is in customer experience. But recent PwC research shows that businesses have a customer experience disconnect.

Insurance 129

Insurance Document Retail Books 129

Alida

JUNE 6, 2018

Great minds think alike—even fierce competitors. This is especially true in apparel retail, where longtime rivals Nike and Adidas have both recently invested heavily in digital transformation and innovation to stay at the top of their game. Competition between the two brands is long-standing, so it makes sense it would extend to their digital transformation efforts.

Apparel 153

Apparel Retail Innovation Entertainment 153

Customer Guru

JUNE 6, 2018

Some say that to be perfect in a customer-driven industry and to deliver 100% customer satisfaction is next to impossible. However, isn’t that what makes it more desirable? If the idea of customer service excellence were so easy, every organization would be at the top of their game! An essential starting point to make the impossible possible is to have an employee base that is customer-centric.

Customer Centricity 123

Customer Centricity Books Communication Customers 123

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Reports of the death of in-store shopping have been greatly exaggerated. This year’s retail survey found that more than 60 percent of consumers start and end their journey by visiting a store. Retail customers value price above everything, but the importance of other factors varies for different brands. In-store shopping is valued highly by grocery and home improvement customers Technology retail customers place less importance on in-store experiences – for them it only ranks sixth Digital exper

Retail

InMoment XI

JUNE 5, 2018

What Does Winning Look Like? Eastern Bank and Bangor Savings Bank Q&A: Banks’ Partnership Inspires Greater CX Success An interview with Joyce Clark Sarnacki; Executive Vice President & Chief Customer Experience Officer of Bangor Savings Bank and Richard Dorfman, the VP Customer Experience for Eastern Bank. The following is a chapter from the book Unlock the.

Banking 200

Banking Books Article Customer Experience 200

ShepHyken

JUNE 6, 2018

In 1945 George Orwell published the literary classic, Animal Farm , which was required reading in my middle-school English class. I always remembered the line: All animals are created equal, just some animals are more equal than others. Someone recently referenced the book and this famous line, and it made me think about how customers are treated. Are all customers equal?

Airlines 96

Airlines Hotels Loyalty Programs Loyalty 96

Lumoa

JUNE 5, 2018

Every company dreams of having no negative feedback and no unhappy customers, yet many companies fail to identify their detractors and turn them into promoters. Why is that important? First, let’s get back to statistics : At least 30% of consumers stop interacting with a brand they love after the 1st bad experience and around 50% of all the consumers leave the brand for good after several bad experiences.

Webinar 89

Webinar Feedback Consumers Customers 89

Myra Golden

JUNE 8, 2018

Studies show the average business call lasts 2 minutes longer than it needs to. Customer service employees struggle with call control for a variety of reasons, including they don’t want to be rude to the customer, they aren’t sure how to move to closure or because the customer is rambling or angry. Using the principles of harmony, assertiveness and leading from the martial art Aikido, Myra walks your employees through the steps to politely and confidently control conversations.

Customer Service Training 93

Customer Service Training Communication Customer Service Customer Experience Design 93

Speaker: Nicholas Zeisler, CX Strategist & Fractional CXO

The first step in a successful Customer Experience endeavor (or for that matter, any business proposition) is to find out what’s wrong. If you can’t identify it, you can’t fix it! 💡 That’s where the Voice of the Customer (VoC) comes in. Today, far too many brands do VoC simply because that’s what they think they’re supposed to do; that’s what all their competitors do.

Customer Insights

InMoment XI

JUNE 5, 2018

What Does Winning Look Like? Eastern Bank and Bangor Savings Bank Q&A: Banks’ Partnership Inspires Greater CX Success An interview with Joyce Clark Sarnacki; Executive Vice President & Chief Customer Experience Officer of Bangor Savings Bank and Richard Dorfman, the VP Customer Experience for Eastern Bank. The following is a chapter from the book Unlock the.

Banking 200

Banking Books Article Customer Experience 200

ShepHyken

JUNE 4, 2018

Each week I read a number of customer service and customer experience articles from various resources. Here are my top five picks from last week. I have added my comment about each article and would like to hear what you think too. Stop Trying to ‘Delight’ Customers, Says CX Expert Paul Greenberg by Noreen Seebacher. (CustomerThink) Known in customer relationship management (CRM) circles as the “Godfather of CRM,” Greenberg suggests businesses are better off consistently meeting their customer’s

Article 75

Article 2018 Customer Service Airlines 75

Answer Dash

JUNE 5, 2018

Dennis Snow, well-known customer service guru, showcases in his new video on the problems that occur when an organization abdicates responsibility for managing the customer's experience. Let's get to know the importance of managing customer experiences of your business in this video by Mr. Snow. This vlog is created by Dennis Snow : Following a rewarding 20-year career with Walt Disney World, Dennis Snow is now the CEO of Snow & Associates.

Customer Experience 78

Customer Experience Management Customers Loyalty 78

Oracle

JUNE 7, 2018

So you want to be the next hotshot CX leader? There’s no denying that if you want to make an impression – in almost any business – the best way to do so is by putting the customer first. People who exceed their customers’ expectations inevitably exceed their employers’ expectations, and it’s these professionals who quickly find themselves becoming indispensable in today’s customer-centric business environment.

Webinar 79

Webinar Customer Centricity Customer Experience Customer Journey 79

Speaker: Liran Meir Frenkel, Performance Management and RPA Sr Product Marketing Manager at NICE; Harpreet Makan, Practice Director at Everest Group; & Santhosh Kumar, Practice Director at Everest Group

As contact centers navigate the challenges of delivering excellence within budget constraints and adapting to evolving employee expectations, optimizing agent tasks becomes crucial. Discover a holistic approach across three pillars - people, process, and technology - that is essential to excel in this dynamic landscape, and explore how next-gen technologies such as generative AI, performance analytics, and process intelligence play a pivotal role in transforming contact centers into advanced CX

Contact Center

Second to None

JUNE 5, 2018

The following article is a guest post submitted by Junaid Ali Qureshi. He is a digital marketing specialist who has helped several businesses gain traffic, outperform competition and generate profitable leads. His current ventures include Progostech , Magentodelvopers.online.eLablez, Star Leads.ae, Progos Tech and eCig. . If you are interested in submitting a guest post to the Second To None blog, please reach out to danielb@secondtonone.com with your idea.

B2B 63

B2B 2018 Voice of Customer Loyalty 63

ShepHyken

JUNE 8, 2018

This week we feature an article by Daphne Kasriel-Alexander who tells us how to create mega-fans who can then become your biggest advocates. – Shep Hyken. Meet Mor and Yoni, two of the Lightricks support team all-stars. Ever been put on hold for three hours? Forced to listen to fake-happy ‘customer care’ puppets reading from scripts? The dissatisfaction you’ll be left with goes both ways: the cost of disappointed customers is high for companies, too.

Blog 75

Blog Social Media 2018 2017 75

Retently

JUNE 4, 2018

“It’s not the score that matters; it’s what you do with it to make promoters that really counts.”. Fred Reichheld, Bain & Company. The quote pretty much sums up the whole purpose of adopting Net Promoter Score ® – using the captured insights to close the feedback loop. Customer feedback loop depicts the process of continuous enhancement based on the customers’ insights about the business they interact with.

Feedback 60

Feedback Insights Net Promoter Score NPS 60

Heart of the Customer

JUNE 7, 2018

We held an offsite today. As our team expands, it’s important to connect and learn from each other, and this was one of those rare opportunities. Engagement Lead Kathleen Hoski led us in an exercise to review our past journey maps, discussing and aligning on best practices. As she led the discussion, something interesting happened. […]. The post What is the point of a journey map?

Connections 60

Connections Engagement Customer Journey Mapping Customer Journey 60

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Unlock the full potential of your educational initiatives with the 11 Tips to Drive Learning Content Consumption eBook. You’ll uncover: Why measure content consumption rather than (or in addition to) completion rates and member satisfaction? What are some proven tactics to create quality learner content and raise your content consumption rates? Discover the secrets from leading experts in the field, distilled into practical tips that promise to elevate the quality of your educational offerings,

Measurement

Oracle

JUNE 6, 2018

You might not be thinking much about customer experience tech when up to your elbows in tulips, tomato vines, and rosebushes, but the Internet of Things has slowly but surely pushed its way in to gardens across the country. It’s really no surprise – IBISWorld pegs the American home gardening industry at a whopping $41 billion a year in revenue , which makes it a tempting target for both IoT start-ups and established players alike.

Technology 96

Technology Connections Presentation Customer Care 96

Second to None

JUNE 7, 2018

Creating a lasting impression in the minds of your target customers can be a daunting task for brands across different industries. The ubiquitous nature of the internet has led to more competition for consumer attention than ever before, making it essential that your brand is crafting an intentional digital identity to use in tandem with your existing in-store reputation.

Social Media 59

Social Media Voice of Customer Brands Consumers 59

ReviewTrackers

JUNE 4, 2018

The extent to which guests are satisfied affects the success of your business. So just how important is guest satisfaction? And how can businesses measure guest satisfaction to understand how guests feel about their experiences? “Customer Experience will overtake price and product as the key brand differentiator by the year 2020,” according to Walker. $75 billion is lost because of poor customer service, according to NewVoiceMedia.

Measurement 62

Measurement Poor Customer Service Hospitality Hotels 62

Eptica

JUNE 6, 2018

Date: Wednesday, June 6, 2018 Author: Steve Nattress How can brands match customer expectations around knowledge? Published on: June 06, 2018. Author: Steve Nattress Consumers demand fast, accurate answers to their questions, whatever the channel, meaning that knowledge management is one of the key components of the customer experience. But how good are organizations at meeting the ever-increasing demands that consumers have, around speed and transparency?

Customer Expectations 51

Customer Expectations Brands Social Media 2018 51

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Over the next 12 months, what do you think will have the biggest impact on your CX automation efforts? When asked the same question, only 10% of CX leaders surveyed by Verint chose telephony. It’s no longer the engagement channel leading CCaaS conversations. The customer engagement challenges facing organizations have changed – so a new approach is needed.

Customer Engagement