Sat.Sep 09, 2017 - Fri.Sep 15, 2017

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Guest Blog: How Does AI Marketing Help Drive Customer Engagement?

ShepHyken

This week we feature an article by Lindsay Tjepkema who writes about how artificial intelligence marketing (AIM) is becoming more important to our success in engaging with customers. Recently I have read and written a lot about AI and as technology improves and acceptance grows AI will have a strong role in customer service. – Shep Hyken. Artificial intelligence (AI) and all of its many uses have seen massive amounts of growth throughout the last year.

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Harnessing Digital CX Opportunities

InMoment XI

Digitalization is transforming businesses throughout the world and customer experience is a key component. According to SAP’s recent Digital Transformation Executive Survey, 84 percent of companies globally believe digital transformation is important or critically important to their survival in the next five years. The top 100 are 58 percent more likely to cite customer empowerment.

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Building the CX Platform at Cisco, With Rachael McBrearty – CB68

Customer Bliss

Episode Overview. Rachael walks us through her path to provide Cisco with crucial information that created insights around Cisco’s customer base — and how she is building capabilities inside the organization to value customers, show impact, and focus on their priorities. . About Rachael. Rachael McBrearty is Chief Creative of Customer Insights and Experience at Cisco.

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Revealed: Why We Don’t Like Extremes

Beyond Philosophy

When you are making decisions, you carefully consider all the facts and factors that present in a logical and orderly process, right? Not so fast. You rarely make decisions this way—and neither do your customers. The truth is that psychological principles often influence the decision-making process; you might even say take over. But don’t feel bad that you didn’t know.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Why Going to a Baseball Stadium Is About More Than The Game

ReviewTrackers

Fans expect more than a win when they go to a baseball game, and that is evident when it comes to the New York Yankees. While the Yankees are one of the most successful sports franchises in history, Yankee stadium is rated No. 26 out of the 30 baseball stadiums in Major League Baseball. That’s according to the new 2017 Voice of the Fan Report by ReviewTrackers, which shows that the stadium of the Yankees, an iconic baseball team, doesn’t deliver an experience that meets fan expectations, even fo

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Taking Ownership – key to the success of your approach to Customer Experience

ijgolding

As we head into the middle of September, as many people are reaching towards the back of their wardrobes to find their winter jumpers as are looking for their shorts and t-shirts. Whether you are revelling in the thought that summer is coming, or despairing at the reality of short days and long nights, the month of September is an annual signal of impending change.

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Three Problems with Customer Surveys and How to Fix Them

Bob Hayes

Customer surveys are the foundation of many CX programs. Improvements in the content of these surveys, however, have not changed for decades. Businesses now have a plethora of data sources to help them understand their customers. The use of these Big Data sources will necessarily impact the type of questions you need to ask in your customer survey. Figure 1.

Loyalty 101
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6 Reasons to Use Live Chat Support Software

ProProfs Chat

What is the burning desire of every business? Increase market share through customer loyalty! What is the major cause of losing customers in an e-commerce environment? Unaddressed customer “pain points”. Pain points are the chronic issues (or even new ones) that have been unresolved for extended periods of time. Business analytics and data mining reports show too many customers signing out of memberships or walking out of websites, leaving behind full shopping carts.

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Since when did CX become a “Game of Thrones”?

OpinionLab

You’d have to have been starved of internet access not to realize the Game of Thrones (or GoT for short) season finale aired recently. I’m a big fan of the show, having seen all episodes and read all the books. Maybe due to the combination of this passion and my obsession for CX (not to mention a couple glasses of Dornish wine ), it suddenly hit me: the CX landscape is as complex and changing as the power struggle in GoT.

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The Verint Experience Index: Retail

Reports of the death of in-store shopping have been greatly exaggerated. This year’s retail survey found that more than 60 percent of consumers start and end their journey by visiting a store. Retail customers value price above everything, but the importance of other factors varies for different brands. In-store shopping is valued highly by grocery and home improvement customers Technology retail customers place less importance on in-store experiences – for them it only ranks sixth Digital exper

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Simple Words and Phrases Can Enhance the Customer’s Experience

ShepHyken

The words you say, the way you act, and your attitude toward your job and your customer are sometimes the difference between satisfactory and amazing. This became evident as I was having lunch with Tracy Nieporent, one of the partners at Myriad Restaurant Group. They are the successful owners of the famous Nobu restaurants , Tribeca Grill , and several others.

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Report: Tech Vendor NPS Benchmark, 2017 (B2B)

Experience Matters

We just published a Temkin Group report, Tech Vendor NPS Benchmark, 2017. The research examines Net Promoter Scores® (NPS®) and the link to loyalty for 58 tech vendors based on feedback from 800 IT decision makers in large North American organizations. We also compared overall results to our benchmarks from the previous five years. Here’s the executive summary: For the sixth year in a row, we looked at the correlation between NPS and loyalty for technology vendors.

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What’s Your Context? digital or omni-channel

Martin Hill-Wilson

I’m half way through facilitating the redesign of key customer journeys across a particular b2b lifecycle. As you might imagine new purchasing behaviours and online competitors have made the search for a viable business model something of an urgency. One that these days is most often summarised as needing to become a ‘digital first’ business.

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Taking the 10 steps to CX differentiation

Eptica

Date: Wednesday, September 13, 2017 Taking the 10 steps to CX differentiation. Published on: September 13, 2017. Author: Olivier Njamfa Do you really know what your customers think of the experience your business is delivering? At this year’s Gartner Customer Experience & Technologies Summit , analyst Ed Thompson explained that there is often a wide gap between what consumers expect and what companies are delivering.

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Strategic CX: A Deep Dive into Voice of the Customer Insights for Clarity

Speaker: Nicholas Zeisler, CX Strategist & Fractional CXO

The first step in a successful Customer Experience endeavor (or for that matter, any business proposition) is to find out what’s wrong. If you can’t identify it, you can’t fix it! 💡 That’s where the Voice of the Customer (VoC) comes in. Today, far too many brands do VoC simply because that’s what they think they’re supposed to do; that’s what all their competitors do.

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5 Top Customer Service Articles for the Week of September 11, 2017

ShepHyken

Each week I read a number of customer service and experience articles from various online resources. Here are my top five picks from last week. I have added my comment about each article and would like to hear what you think too. A Pop Culture Guide to Customer Care Training by Matt Searfoss. (TCFCR) Looking for a guide to build your customer care training session off of?

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What’s Worse than No CX Vision? Multiple CX Visions

Heart of the Customer

Creating a compelling vision is one of the trickiest aspects of an effective customer experience (CX) program. A solid CX vision aligns teams, allowing your front-line employees to decide how best to serve the customer without needing to escalate. Capital One 360 focuses on simplicity. They refuse to implement a new program or product without […].

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Creating A Customer-Obsessed Health Plan: Talking with Curtis Kopf of Premera

West Monroe

One of the best things about our profession is the opportunity to meet and collaborate with so many talented and interesting people at our clients and in the community. This blog series introduces some of the executives with whom we work and spotlights the ways they are leading and making their mark, both personally and professionally. Curtis Kopf, Premera Blue Cross.

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Understanding Citations and Online Reviews

ReviewTrackers

Citations are an important part of any local business’ ability to market themselves in an organic and effective way. They’re definitely your best friend if you’re trying to improve your visibility on local search engine results pages (SERPs) , or when you’re looking to protect and strengthen your online reputation across multiple digital properties.

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Revolutionizing Contact Centers: Next-Gen Tech for Enhanced CX

Speaker: Liran Meir Frenkel, Performance Management and RPA Sr Product Marketing Manager at NICE; Harpreet Makan, Practice Director at Everest Group; & Santhosh Kumar, Practice Director at Everest Group

As contact centers navigate the challenges of delivering excellence within budget constraints and adapting to evolving employee expectations, optimizing agent tasks becomes crucial. Discover a holistic approach across three pillars - people, process, and technology - that is essential to excel in this dynamic landscape, and explore how next-gen technologies such as generative AI, performance analytics, and process intelligence play a pivotal role in transforming contact centers into advanced CX

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Avoiding the Failure Chasm: Gaining The Most Value Possible From Digital Transformation

Natalie Petouhof

Tweet Whether you are a CEO, a CIO, a CTO, a CMO or the head of Customer Experience, Customer Service or Digital Transformation, you know software can be an amazing invention. It can be part of the key to digitally transforming your businesses in so many ways. In fact, here’s just a few of the ways digital transformations can take shape… Digital Transformation and Software can help in the area of human capital by: Increasing employee engagement, creating a passionate culture, increas

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Have Sales Experts Man Your Phone Lines, Outsource An Outbound Call Center

Magellan Solutions

Many companies rely on the services of outbound call centers to help them increase their sales and profits. Whether that is for a recurring time of their business operations, like during the Christmas season, or for a one-time promotional and marketing campaign of a new product, outbound call center agents act as a company’s additional sales team with a customer service role as well.

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Celebrating the Impact of Customer Service Teams

CSM Magazine

Customer Service Week is a time for employers to celebrate their hard-working customer service teams—those on the frontline who are the unsung heroes of delivering a positive customer experience. But a good customer experience isn’t as simple as it often seems. As we celebrate those who work hard to serve and support us, we’ll take a look at what it really takes to deliver incredible service and what we can do to support those who support us.

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Customer Experience is Everyone’s Job

Clarabridge

By: Barbara Hoffman, Product Marketing, Clarabridge. Henry Ford once said “It is not the employer who pays the wages, employers only handle the money. It is the customer who pays the wages.”. When you focus on the customers, they certainly do pay wages. In fact, customer-centric companies are 60% more profitable compared to companies not focused on customers.

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11 Tips to Drive Learning Content Consumption

Unlock the full potential of your educational initiatives with the 11 Tips to Drive Learning Content Consumption eBook. You’ll uncover: Why measure content consumption rather than (or in addition to) completion rates and member satisfaction? What are some proven tactics to create quality learner content and raise your content consumption rates? Discover the secrets from leading experts in the field, distilled into practical tips that promise to elevate the quality of your educational offerings,

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Carlson Rezidor Delivers More Exceptional Customer Experiences, Even during Holidays

NICE inContact

For most of us, Labor Day signals the end of the summer season. Families squeeze the last drops of vacation before school restarts and life resettles into ordinary time. For hospitality leaders like Carlson Rezidor, this last push of the season brings high volumes of reservations across its properties along with high expectations for exceptional customer experiences.

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Driving Retail Communications Forward

8x8

For retailers, clear communications between customers, employees and suppliers is critical for increasing business productivity and accelerating revenue growth. Town Fair Tire , a New England-based tire business with 1,800 employees and over 95 stores across six states, values the long-standing relationships it has developed with both consumers and wholesale customers such as auto dealerships, repair shops and other outlets.

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Austin Speakers for Designing Your Intelligent Contact Center Talkdesk Event

Talkdesk

The final stop on our 2017 Talkdesk Road Show is Austin, Texas on Sept 13th! Don’t miss out on this chance to learn about the latest technologies that can help you increase customer satisfaction and improve agent engagement. This is a free opportunity to hear from industry thought leaders on how to create an intelligent, efficient and customer-aware contact center through cloud, mobile and AI technologies.

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{Infographic} When It Matters Most

Michelli Experience

__. Joseph A. Michelli, Ph.D. is a professional speaker and chief experience officer at The Michelli Experience. A New York Times #1 bestselling author, Dr. Michelli and his team consult with some of the world’s best customer experience companies. Follow on Twitter: @josephmichelli. Save Save. The post {Infographic} When It Matters Most appeared first on Joseph Michelli.

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The Open CCaaS Advantage Report

Over the next 12 months, what do you think will have the biggest impact on your CX automation efforts? When asked the same question, only 10% of CX leaders surveyed by Verint chose telephony. It’s no longer the engagement channel leading CCaaS conversations. The customer engagement challenges facing organizations have changed – so a new approach is needed.