Sat.Mar 19, 2022 - Fri.Mar 25, 2022

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Understanding “The Great Resignation” and Brands’ Own Role in Creating It

InMoment XI

The news media has been rife this last year or so with stories of The Great Resignation—an unprecedented tidal wave of job market churn that has seen millions upon millions of employees quit their jobs. As with most topics related to employment and the economy, the finger-pointing over who and/or what’s behind this phenomenon has been incessant… and loud.

Brands 493
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The State of B2C Complex Customer Care

BlueOcean

When it comes to complex B2C customer care, the customer is anything but a faceless number in a sea of consumers. These are real people with real lives that inform their expectations and define their needs with every shift and change of the world around them. B2C brands had their worlds turned upside down by the pandemic, but what does complex customer care look like now things are leveling out?

B2C 156
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5 Steps to Building an Effective Customer Survey in 2022

Alida

Only one in 26 customers are likely to complain about the product or service issues they are facing on their own. The rest will gradually become unhappy and leave your company without you ever getting a chance to learn what went wrong or how you could address the issue.

2022 246
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Customer Advisory Boards (CABs): Frequently Asked Questions

PeopleMetrics

Customer advisory boards (CABs) can be a powerful tool in your organization's arsenal. They can help you better guide your customer experience strategy , prepare for product launches, learn more about your audience—essentially any goal or initiative that would benefit from direct customer insight. But what are customer advisory boards? How do they work?

Roadmap 118
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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Remaining Competitive in Retail: How to Optimize Customer Experience

CSM Magazine

In retail, the customer is king. It is common knowledge that the retail industry thrives on positive customer interactions and feedback, so when reviewing the ways in which organizations can grow and remain competitive in their field, it is vital to craft plans that revolve around optimizing the customer experience. For retail business, the customer journey extends far beyond the initial sales engagement.

Retail 119

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Everything You Need to Know to Turn Customers Into Brand Ambassadors

Kustomer

In a crowded marketplace, where consumers are often bombarded with marketing claims made by brands, it can be difficult for them to know who to trust. In these situations, many turn to their peers for recommendations or advice. Recent research carried out by Kantar found friends and family to be the most trusted source of recommendations in all age groups.

Brands 98
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How to identify and reduce customer friction points

ChurnZero

Nowadays, marketers are hyper-aware of the importance of the customer journey and creating an intuitive user experience. In most cases, however, there are still plenty of opportunities to streamline the process and reduce customer friction. . Customer friction points are any obstacles that stand between the customer and what they want — think clunky checkout processes, complicated phone menus, or any steps that feel extra and unnecessary.

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Chatbots and Automation: I Don’t Think We’re Quite There Yet

CSM Magazine

The rise of automation in customer service has become more prominent within many industries. But along with the positives and time saving tasks it can provide, it can also prove to be a deterrent for its users. How many times have you needed to contact a company and struggled to find the correct department or even just a central phone number? Did you try to go though a chatbot to quickly find an answer to your question only to be directed to the FAQs, articles, or a customer forum?

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Three Tips to Fire Up Your Customers to be Your Best Sales Force!

Daniel Group

Three Tips to Fire Up Your Customers to be Your Best Sales Force! At The Daniel Group, we are learning more and more about referral activity in the B2B world, and we now have three tips to help you increase your referral activity and fire up your customers to become your best sales force. My own Google research revealed that there are about 25 times more resources to “fire up your B2B sales force” (3.2 billion results) than there are for getting “getting referrals in B2B sales&

Sales 105
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The Verint Experience Index: Retail

Reports of the death of in-store shopping have been greatly exaggerated. This year’s retail survey found that more than 60 percent of consumers start and end their journey by visiting a store. Retail customers value price above everything, but the importance of other factors varies for different brands. In-store shopping is valued highly by grocery and home improvement customers Technology retail customers place less importance on in-store experiences – for them it only ranks sixth Digital exper

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Are You Experiencing A Great Professional Recalibration? You Should Be.

One Millimeter Mindset

There is a great professional recalibration going on. Are you experiencing it? If not, you should be. Let’s explore together, shall we? By now, you are reading plenty about the Great Post-Pandemic Resignation. This phenomenon primarily is a response to employer mandates focused on a 100% return to the office, ending many pandemic-based initiatives. Plus, some of you tell me that your employer has moved headquarters.

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We Ate the Dog Food!

TechSee

Well, not literally. It’s an expression used when employees, especially leadership, actually use their own products or services the same way a customer would. Here at TechSee we regularly eat dog food for quality assurance, but also because it’s fun and we really like using our products. We recently held our annual Sales Kick-Off all-hands meeting. Like so many companies today, we were unable to meet in person as we would have preferred, but we still managed to get a lot of work done and have a

Insurance 109
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How to transition customers to a new CSM in 4 steps

ChurnZero

Have you ever dealt with onboarding a new CSM to your team or having a tenured CSM leave your team — or both at once? It’s in these situations, you wish you could just hit pause until you sort it all out. But alas, time — and customer accounts — waits for no one. The show must go on. Figuring out how to shift around a CSM’s book of business is a delicate balancing act, and one of the most challenging Customer Success processes to get right.

Books 98
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That’s a Wrap! Global Executive Forum 2022 Delivers Inspiration, Demonstrations & Conversation

Totango

We were thrilled to bring back our in-person Global Executive Forum last week and have the opportunity to host customer success leaders at the beautiful Carmel Valley Ranch in Carmel Valley, CA. It was refreshing to reconnect with our customers and peers in the customer success community and inspire businesses across the globe with purposeful presentations and product demonstrations, meaningful conversations and fun social interactions. “ It was one of the more productive gatherings I’ve a

2022 91
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Strategic CX: A Deep Dive into Voice of the Customer Insights for Clarity

Speaker: Nicholas Zeisler, CX Strategist & Fractional CXO

The first step in a successful Customer Experience endeavor (or for that matter, any business proposition) is to find out what’s wrong. If you can’t identify it, you can’t fix it! 💡 That’s where the Voice of the Customer (VoC) comes in. Today, far too many brands do VoC simply because that’s what they think they’re supposed to do; that’s what all their competitors do.

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Good Habits Are Just as Important as Talent and Skill

ShepHyken

I recently received a note from my friend and Shepard Letter subscriber, Michael Staenberg. He commented on the recent Never, Never, Never Be Late article and sent a list of what he referred to as Things that Require Zero Talent. At the top of the list was being on time. . I’ve seen lists like this before. They include being on time, having a good work ethic and a positive attitude, doing more than expected, and more. .

Books 125
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Field Service Gig Workers Can Negatively Impact Customer’s Satisfaction

Middlesex Consulting

The current labor market and gig workers As a result of both the Silver Tsunami (older workers retiring) and the Great Resignation (employees quitting in large numbers), most field service teams have many unfilled jobs. Service leaders depend on two solutions to the problem; third-party service companies and independent gig workers. Both solutions can solve […].

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How to Build the Most Effective Personalization Strategy for Your eCommerce

Joe Rawlinson

Ecommerce personalization is the process of tailoring a customer’s online shopping experience to their individual preferences. This can be done by collecting data about the customer’s browsing history, purchase history, contact information, and then using that data to create a profile for the customer. Once the profile is created, the ecommerce platform can use it to personalize the customer’s experience by displaying different content, recommendations, and prices depending on

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Let’s be GREAT out there!

Bill Quiseng

“People need to be reminded more often than they need to be instructed.” Samuel Johnson. In the 1980s TV police drama series, Sgt. Phil Esterhaus, portrayed by Michael Conrad, cautioned his officers at the end of roll call with “Let’s be careful out there” When I was GM at The Henry Dearborn-Autograph Collection, Dearborn, MI, one of our senior sales managers ended their daily morning stand-up meeting with “Let’s be safe out there” But I told them

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Revolutionizing Contact Centers: Next-Gen Tech for Enhanced CX

Speaker: Liran Meir Frenkel, Performance Management and RPA Sr Product Marketing Manager at NICE; Harpreet Makan, Practice Director at Everest Group; & Santhosh Kumar, Practice Director at Everest Group

As contact centers navigate the challenges of delivering excellence within budget constraints and adapting to evolving employee expectations, optimizing agent tasks becomes crucial. Discover a holistic approach across three pillars - people, process, and technology - that is essential to excel in this dynamic landscape, and explore how next-gen technologies such as generative AI, performance analytics, and process intelligence play a pivotal role in transforming contact centers into advanced CX

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Why Changing Consumer Preferences Will Mean a New World of CX

Kustomer

The future. It can be a mysterious thing. If the past is any indication, our whole worlds can be turned upside down in the blink of an eye. It wouldn’t be an exaggeration to say that change has been happening at hyperspeed over the past two years, and these developments have made it clear that preparing now for the future of CX is essential for business success.

Consumers 116
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The Importance of Capturing Experiences

SAP Customer Experience

Customer experience is key to improving your bottom line. Today, customers have become accustomed to and have grown to expect a seamless, user friendly experience with agility and flexibility on any mobile device anywhere at any time. The better the experience, the stronger the loyalty, therefore, it is important to.

Loyalty 82
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How Retirees Returning to the Workforce Benefits Your Contact Center

Playvox

If the labor shortage has left your contact center scrambling for staff, you might have overlooked a potential goldmine of knowledgeable, eager future team members: retirees. According to research by Goldman Sachs , five million people have left the workforce since the beginning of the pandemic, and most were over age 55 (3.4 million). Researchers say 1.5 million of those older-worker exits were early retirements.

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Three important words

Zeisler Consulting

I wrote a while back about how a big-box home improvement retailer made it less convenient for military folks to receive their in-store discount, while saying the purpose was to make it more so for us. My original comment was that, gee, it’s interesting, it seems, that every hassle I go through somehow or another always ends up benefitting them (by, for example, making their marketing to me more streamlined…again, for them ).

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11 Tips to Drive Learning Content Consumption

Unlock the full potential of your educational initiatives with the 11 Tips to Drive Learning Content Consumption eBook. You’ll uncover: Why measure content consumption rather than (or in addition to) completion rates and member satisfaction? What are some proven tactics to create quality learner content and raise your content consumption rates? Discover the secrets from leading experts in the field, distilled into practical tips that promise to elevate the quality of your educational offerings,

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5 Top Customer Service Articles of the Week 3-21-2022

ShepHyken

Each week I read many customer service and customer experience articles from various resources. Here are my top five picks from last week. I have added my comment about each article and would like to hear what you think too. 15 Stats About Post-Covid Customer Service by Blake Morgan. (Forbes) As the pandemic starts to subside and the dust starts to settle, companies can move from survival mode to preparing for the future and adjusting to changes and trends in the post-Covid world.

2022 67
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Don’t serve to satisfy. Serve to WOW! Serve to CARE.

Bill Quiseng

“Customers perceive service in their own unique, idiosyncratic, emotional, irrational, end-of-the-day, and totally human terms. Perception is all there is!” Tom Peters. Customers are paying for their experience, not your product or service. They buy with emotion and justify that decision with reason. And customers seek the best emotional value for their experience, not your logical best price.

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How KeyBank Made a Brilliant Comeback After Frustrating Customers

The DiJulius Group

Several months ago, KeyBank has been focusing on delivering an excellent customer experience, improving their customer satisfaction rate, and minimizing customer churn rates – made changes to the ATM software which allowed clients the freedom to choose their bill denominations. Historically, ATMs only provided twenty-dollar bills, regardless of the amount of the withdrawal.

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Three important words

Zeisler Consulting

I wrote a while back about how a big-box home improvement retailer made it less convenient for military folks to receive their in-store discount, while saying the purpose was to make it more so for us. My original comment was that, gee, it’s interesting, it seems, that every hassle I go through somehow or another always ends up benefitting them (by, for example, making their marketing to me more streamlined…again, for them ).

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The Open CCaaS Advantage Report

Over the next 12 months, what do you think will have the biggest impact on your CX automation efforts? When asked the same question, only 10% of CX leaders surveyed by Verint chose telephony. It’s no longer the engagement channel leading CCaaS conversations. The customer engagement challenges facing organizations have changed – so a new approach is needed.