Sat.Jul 29, 2017 - Fri.Aug 04, 2017

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More evidence that customer experience is about emotions

Customer Bliss

Some interesting, if not surprising, news from the customer experience world recently. Forrester recently released their US 2017 Customer Experience Index , which goes through data from 120,000 online consumers to rank 300 brands across 21 industries. Forrester is a very-vetted research brand, but it’s important to understand the ecosystem here.

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Why Employee Satisfaction Isn’t Enough Anymore

Beyond Philosophy

If your employees are satisfied with their jobs, you might be in trouble. I realize that sounds wrong. It seems as if employee satisfaction would be one key performance indicators for your organization. But in today’s competitive job market and customer experience landscape, employee satisfaction just isn’t enough. What you need to hold on to your team and have them deliver on the brand promise you made to your customers are engaged employees.

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How Elizabeth Arden, Bustle, Refinery29 and Audible think about CX

Alida

Eighty degrees and a nice breeze – check. Evening rooftop in New York City and specialty cocktails – check. More than 180 attendees including leaders in media, technology, CPG, beauty and auto – check. At CX and the City on July 18th, industry leaders from Refinery29, Bustle, Elizabeth Arden and Audible shared how they are approaching the biggest challenges and opportunities in customer experience.

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How Experience Surveys Help Brands Connect to Customers

GetFeedback

Companies often struggle to personalize their customer interactions and messaging. We'll look at how two types of experience surveys help boost engagement.

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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

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What I did in my first year leading Customer Experience, with Tom McCann – CB62

Customer Bliss

Episode Overview. Tom is the Principle, Head of Member Experience at Aon Hewitt. While he’s been in customer-facing roles for about 25 years, he’s only been at Aon Hewitt since mid-2016. (Immediately prior, he was a Senior Customer Experience Analyst for Forrester.) Because he’s been in his role about 12 months, most of this conversation is focused on what he set out to accomplish in the first year — and what he thinks the next 6-12 months will look like.

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Up the Ante with Your On-Hold System to Win Over Customers

Win the Customer

According to research by Forrester, 77 percent of consumers claim that “valuing their time is the most important thing a company can do to provide them with good service.”. Businesses that are both thriving and progressive only get to such a level by mastering the art of pleasing and retaining customers. But even so, the best businesses are still more than eager to find new ways to improve their customer service experience.

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Why Journey Maps?

Kerry Bodine

Journey maps have become one of the most popular tools for understanding and improving customer experiences. (Case in point: more than 1,000 people have downloaded our free journey mapping template since the beginning of this year.) But why are journey maps so popular? And why should you invest in developing them? Let’s start with the reasons that the underlying framework of the journey is so important.

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Great digital VoC – like great CX – starts with great questions

OpinionLab

Do your digital VoC strategies uncover highly actionable nuggets of information? Do these strategies then enable you to drive improvements against broader business objectives – such as increasing revenue and ultimately loyalty? If not, it could well be because you’re asking your customers the wrong questions. Great digital VoC programs lead to great CX.

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5 Top Customer Service Articles for the Week of July 31, 2017

ShepHyken

Each week I read a number of customer service and experience articles from various online resources. Here are my top five picks from last week. I have added my comment about each article and would like to hear what you think too. 10+ Times Hotels Surprised Everyone With Their Creativity by Sarune Mac. (Bored Panda) If you stay at hotels often, you know that most of them seem to offer the same old thing – mildly friendly reception, a decent bed, and a warm shower.

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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5 Tips on Creating Content for Webroomers and Showroomers

Win the Customer

Before ecommerce became a thing, there was only one type of common consumer: shoppers who would go into brick-and-mortar stores to buy what they needed. With the popularity and proliferation of online stores, two new types of shoppers have emerged: webroomers and showroomers. In a nutshell, webroomers are known for doing their homework online by checking out the things they want on websites before buying them in a regular store.

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In Digital Transformation, Initial Business Discovery is Key

Avaya

We’ve all heard the saying: “If a tree falls in a forest and no one is around to hear it, does it make a sound?” Well, we’d like to put a new-age spin on this: “If an organization implements a digital transformation plan without a strategic plan, does it have an impact?”. The answer: No. Here’s why this is so concerning: nearly 80% of businesses identified digital transformation as their top strategic priority last year, yet only a fraction have implemented an enterprise-wide digital strat

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The Intersection of Customer Experience, Business & Tech

Storyminers

I n terview w i th M i k e W i ttenstein, F o un d e r of Storyminers as seen on the Digital Customer Experience website . T ips from an Expert in design thinking, c u s tomer e x p e rience and the power of story. Is there a difference between customer experience and digital customer experience anymore? Customer Experience used to focus on what happened in the real world and Digital Customer Experience used to focus on what happened online.

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Amazing Business Radio: Jeff Nicholson

ShepHyken

Jeff Nicholson on What Consumers Know (and Don’t Know) About Artificial Intelligence. How will artificial intelligence (AI) enhance the relationship you have with your customers? Shep Hyken interviews Jeff Nicholson, the Vice President of CRM Product Marketing at Pegasystems , about how AI technology will help companies serve their customers even better.

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Frost Radar: Voice of Customer Analytics, 2024

Understanding and improving your customer experience (CX) can have a massive impact on your bottom line. Choosing the right voice of customers (VoC) solution is a critical step to elevating CX. Frost & Sullivan researched more than 50 leading VoC vendors, analyzing both their “innovation index” and “growth index” to independently select the top 10 performers in each of these categories.

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Five Ways That Organizations Crush Customer Empathy (Video)

Experience Matters

Human beings are naturally empathetic, yet that tendency can get crushed when they go to work. Watch and read below… Did you know that human beings are genetically wired for empathy? Our brains have something called mirror neurons that allow us to virtually feel what someone else is feeling. If you see your friend bump her head, then you are likely to react almost as if it had happened to you.

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Bridging a Critical Gap, Avaya CRM Connector for Salesforce Transforms CX

Avaya

When it comes to the customer experience (CX), things are still a bit complicated. Case in point: 89% of companies are believed to be competing based on the CX , yet research shows that almost half think the CX is too difficult. It starts to make sense, then, why 87% of customers think brands need to put more effort into providing consistent experiences.

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Round The Clock Business Using 24/7 Call Center Services

Magellan Solutions

One reason why business owners are constantly looking out for ways to differentiate themselves from the rest is that of the highly competitive business climate today. It seems that if you do not make your company or brand memorable to your customers, your vision of success becomes more difficult to realize. This explains why some businesses are becoming more aggressive and at times, unconventional, in their customer acquisition and retention programs and sales and marketing strategies.

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Amazing Business Radio: Jeff Nicholson

ShepHyken

Jeff Nicholson on What Consumers Know (and Don’t Know) About Artificial Intelligence. How will artificial intelligence (AI) enhance the relationship you have with your customers? Shep Hyken interviews Jeff Nicholson, the Vice President of CRM Product Marketing at Pegasystems , about how AI technology will help companies serve their customers even better.

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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

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Five ways retailers can improve CX ahead of Peak

Eptica

Date: Wednesday, August 16, 2017 Five ways retailers can improve CX ahead of Peak. Published on: August 16, 2017. Author: Anne-Merete Jensen Planning ahead is central to retail success, which is why during the summer months many retailers are already preparing for the Peak festive shopping season , the busiest part of the retail calendar. Given the importance of customer experience to sales success at this crucial time of year, optimizing CX is high on the list of priorities.

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You Must Invest In Customer Experience

Kerry Bodine

Back in May 2014, I wrote a post titled The Connection Between Customer Satisfaction & Stock Price. The American Customer Satisfaction Index (ACSI) had recently made headlines, along with a 13-year financial analysis of the publicly traded companies in the index. Here’s the gist of my post: The ACSI had created a stock portfolio comprising companies with the highest customer satisfaction scores in its yearly study.

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How Increasing Operational Efficiency Improves Customer Experience

Topdown

In “Why Your Business Needs to Know About — and Prioritise — ‘Operational Customer Experience’” , Alok Kulkarni asserts that “there is a crucial element of CX that has been overlooked within the customer engagement management landscape. It’s called Operational Customer Experience (OCX) — applied effectively, it could transform the way your company communicates.

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Guest Blog: The Evolving Nature of Digital Customer Experience – Are You Ready for the Future?

ShepHyken

This week we feature an article by the Strategy Institute featuring insights on key Digital Customer Experience factors from different business leaders. A customized digital experience is your opportunity to connect with the customer as an individual. . The continual advancement of digital technology is nothing new, yet providing an outstanding customer experience is now becoming more impossible to do without incorporating the latest digital elements into it.

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Activating Intent Data for Sales and Marketing

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

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Transforming customer experience in local authorities

Eptica

Date: Wednesday, August 2, 2017 Transforming customer experience in local authorities. Published on: August 02, 2017. Author: Neil Cox The public sector faces three key challenges, particularly when it comes to customer experience. Firstly, in an age of austerity there is growing pressure on resources, meaning it need to continually become more efficient.

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Customer-Centric Roundup: July 2017

iPerceptions

The Customer Experience continues to be one of the hottest topics in the business world, which continuously brings about a slew of interesting articles and stats that shed light on the importance of offering a great CX.

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Do You Have Trouble De-escalating Angry Customers? If So, Try This.

Myra Golden

Four minutes into the call and I could see I was heading for trouble. The customer was a storyteller and a rambler. Plus, she was mad. She’d already spoken to an employee in the field and to one of my employees at the corporate office. Now the call had come to me. I got the call literally just as I was picking up my book to head to the park to enjoy a quick lunch and hopefully a couple of chapters of my novel.

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5 Top Customer Service Articles for the Week of July 31, 2017

ShepHyken

Each week I read a number of customer service and experience articles from various online resources. Here are my top five picks from last week. I have added my comment about each article and would like to hear what you think too. 10+ Times Hotels Surprised Everyone With Their Creativity by Sarune Mac. (Bored Panda) If you stay at hotels often, you know that most of them seem to offer the same old thing – mildly friendly reception, a decent bed, and a warm shower.

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Unlock the Future of Learning Growth and Retention at Cognition24!

The annual Cognition virtual conference is back on October 16, and this year it’s FREE! You’ll enjoy: Inspiring Keynotes from top learning industry leaders, providing fresh perspectives to help you outperform the competition. Hands-on, Skill-Building Sessions to elevate your growth, retention, and product adoption strategies. Exclusive First Look at the latest innovations from Thought Industries, empowering you with tools to grow faster.