How to Use Aspect-Based Sentiment Analysis to Pinpoint and Prioritize Customer Issues
Thematic
JUNE 10, 2025
Have you ever seen a glowing customer rating but still felt something was off? Maybe your product’s Net Promoter Score (NPS) is high, yet support calls keep rising. Traditional sentiment analysis gives you an overall positivity or negativity score, but it doesn’t tell you why. It’s like knowing the average rating of a movie without knowing which scenes people loved or hated.
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