Strativity

MAY 25, 2023

Restaurant brands that invested early in proprietary customer engagement platforms are now stronger, including Starbucks with its highly personalized mobile app, Pizza Hut with its top-rated loyalty program, Panera with its brand-defining digital customer experience, and Chick-fil-A with its outstanding omnichannel platform.

Brands 52

Brands Loyalty Programs E-support 2022 52

CSM Magazine

SEPTEMBER 27, 2023

Metaverse technology has conquered domains like gaming and entertainment, travel and tourism, events and conferencing, real estate, healthcare, content creation, and more. Moreover, businesses can initiate a loyalty program by awarding customers who shop more or inviting other shoppers to the space.

Technology 59

Technology Tourism Travel 2030 59

QuestionPro Audience

JANUARY 3, 2017

In order to best accommodate travelers, airlines offer several additional services where travelers can upgrade their seats, access airline exclusive lounges, and purchase in-flight food and entertainment. However, airlines are losing the opportunity to extend loyalty programs through food and beverage services.

Airlines 60

Airlines Loyalty Brands Entertainment 60

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

ShepHyken

MAY 28, 2018

My Comment: Bruce Turkel is a branding expert and writes a weekly informative and often entertaining (and sometimes edgy) blog post. More Than One-Third Of Shoppers Would Pay For Enhanced Loyalty Programs by Marie Griffin. My Comment: Loyalty programs can be powerful.

2018 77

2018 Article Customer Service Loyalty Programs 77

Currency Alliance

OCTOBER 12, 2020

This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged. Every business needs a loyalty strategy, but not every business needs a loyalty points program.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

Currency Alliance

JANUARY 18, 2021

It’s time for hotel operators to re-evaluate how well their ace in the hole – their loyalty program – is enabling every function of their business to deliver more value. Here are three predictions of how loyalty programs must evolve in hospitality. Yet like many hotels, most hotel loyalty programs are homogenous.

Hospitality 52

Hospitality Loyalty Hotels Loyalty Programs 52

Think Customers

JULY 27, 2016

Marvel Entertainment, the company that's home to characters like Captain America and the Hulk, launched its new loyalty program, Marvel Insider , at San Diego's Comic Con this week.

Loyalty Programs 56

Loyalty Programs Entertainment Books Loyalty 56

CSM Magazine

OCTOBER 18, 2023

Understanding the Customer’s World Understanding the customer’s desires and expectations is paramount in entertainment and luxury. Rewarding Loyalty Loyalty programs have long been a staple in various industries, serving as a bridge to foster stronger relationships with customers.

Customer Service 52

Customer Service Multi-Channel Loyalty Programs Social Media 52

SurveySensum

SEPTEMBER 21, 2023

In contrast, Company B chose to focus on retaining its existing customer base by introducing loyalty programs. Offer Loyalty Programs for Customer Delight Loyalty programs are like a warm welcome-back hug for your customers. ” The loyalty programs reward your customers for their repeat business.

Customer Retention 52

Customer Retention 2023 Loyalty Programs Travel 52

CSM Magazine

SEPTEMBER 8, 2023

Gamified Loyalty Programs The world loves games, and e-commerce is no exception. Besides the evident entertainment value, interactive content plays another vital role—it’s a treasure trove of insights. Thus, by understanding individual needs and preferences, companies can build lasting relationships with their customers.

E Commerce 52

E Commerce Loyalty Engagement Customer Engagement 52

Currency Alliance

JUNE 1, 2020

to keep entertained and occupied.”[ii]. Loyalty marketing is a mix of science and art, but in its most basic form, loyalty programs are a value exchange. I hate bashing the industry, but a great many loyalty programs still don’t even have this basic equation right. It is making people more deliberate.

Loyalty 72

Loyalty Consumers Marketing Loyalty Programs 72

ShepHyken

JULY 11, 2016

Maritz Motivation Solutions: Six Questions to Ask Before Launching a Loyalty Program by PR Web. My Comment: While this is a press release put out by Maritz, it links to a free download of “The Insider’s Guide to Customer Loyalty.” Well worth your attention, especially if you have any type of customer loyalty program.

2016 81

2016 Article Customer Service Loyalty Programs 81

Alida

JANUARY 5, 2018

Forrester expects that rather than plowing money into traditional ad spending, CMOs will focus their time and budgets on revitalizing CX to drive affinity and stem churn and to re-engineer loyalty programs to meet customer expectations. CX goes mobile. Not surprisingly, many CX efforts will be mobile.

2018 0

2018 Marketing Multi-Channel Advertising 0

SurveySparrow

SEPTEMBER 27, 2023

Entertainment and Content Recommendations: Streaming platforms and music services leverage big data for content recommendations, keeping users engaged. Enhanced Loyalty Programs Big data helps companies fine-tune their loyalty programs.

Customer Experience 52

Customer Experience E Commerce Loyalty Programs Social Media 52

Optimove

APRIL 2, 2020

Keep Entertaining Your Client. An idea for sportsbook operators is to remain an entertainer for clients using quizzes, online trivia, and crossword puzzles. Create Loyalty Programs Now That Pay Off Later. Creative Takeaways for All. Incorporate Social Responsibility into Your Business. ” **.

Communication 52

Communication Entertainment Sports Workshop 52

Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. Hybrid points programs.

Magazine 52

Magazine Loyalty Innovation 2020 52

CSM Magazine

SEPTEMBER 7, 2022

Whether you’re a fan of classic 3-reel slots or the latest 5-reel video slots, you’ll find plenty of options to keep you entertained. Finally, because land-based casinos are so focused on gaming, they often don’t offer the same range of dining and entertainment options that you’ll find at a resort casino. Conclusion.

Entertainment 52

Entertainment Travel Definition Loyalty Programs 52

BirdEye

DECEMBER 8, 2022

Create entertaining content that will resonate with your followers. Without having to scroll down a page or read thousands of words, viewers can find what they’re looking for in a quick, helpful, or entertaining video in just a few minutes. How to use them: Create a business page. Start groups to boost your community.

Social Media 98

Social Media Brands Entertainment Connections 98

Oracle

JULY 15, 2019

The Marketingcharts data shows that from entertainment to living expenditures, Gen X puts a premium on value and quality while Millennials prioritize experiences, and that offers important clues on how to reach consumers. Long-term relationships vs in the moment experiences. .” ” CX marketers can take note.

B2B 64

B2B Entertainment Consumers Loyalty Programs 64

SurveySensum

JULY 4, 2023

Brand Example: Netflix revolutionized the entertainment industry by understanding the evolving preferences and viewing habits of customers, including the importance of effective web design. They really know how to engage with their users in a lighthearted and entertaining way. Are they facing any difficulties?

Customer Satisfaction 52

Customer Satisfaction Social Media Touchpoint Feedback 52

SurveySensum

JULY 4, 2023

Brand Example: Netflix revolutionized the entertainment industry by understanding the evolving preferences and viewing habits of customers. They really know how to engage with their users in a lighthearted and entertaining way. Foster Customer Loyalty: Plant the seeds of loyalty by implementing loyalty programs.

Customer Satisfaction 52

Customer Satisfaction Social Media Touchpoint Feedback 52

Bold360

APRIL 27, 2017

With the average American signed up to 29 loyalty programs and only active in 12, this human element is more essential than ever. You may even figure out how to build loyalty programs that your customers would actually want to be part of, that would actually (gasp!) engender loyalty!

Tourism 56

Tourism Travel Customer Service E-support 56

ClientSuccess

JUNE 19, 2019

As drab and lifeless as this concept has known to become, it can be an extremely entertaining and interactive feature on your platform if used correctly, like shown in the example above. This program rewards users with points for each dollar spent. ’ How will this help? Let’s look at an example to understand this better.

Customer Retention 73

Customer Retention Webinar E Commerce Demo 73

Up Your Service

MAY 3, 2017

Turning loyalty members into evangelists. In its 2017 travel and hospitality outlook, Deloitte predicts that customer experience will make a much bigger impact than loyalty programs on customer retention. Dave Murray, senior customer experience consultant at the DiJulius Group consulting firm, agrees.

Hospitality 74

Hospitality Travel Brands Airlines 74

SurveySparrow

APRIL 29, 2021

Any Customer Satisfaction Guarantee or loyalty program would work not just when the employees are satisfied but when they are trained to win. If the training is right, they would know all about the products, services, and programs. So, the choice is yours. #4 4 Train The Employees To Win!

Customer Satisfaction 52

Customer Satisfaction Customers Brands Loyalty 52

ShepHyken

DECEMBER 10, 2021

This week we feature an article by Alp Pekkocak who leads the industry and product marketing for Media & Entertainment at Salesforce. It’s full of many customers lured in by loyalty programs. Alp Pekkocak leads industry and product marketing for Media & Entertainment at Salesforce.

Engagement 78

Engagement Entertainment Loyalty Programs Travel 78

ShepHyken

JANUARY 20, 2020

How to Run a Customer Loyalty Program by ThriveHive. ThriveHive) This article will give you a run-down on the basics of customer loyalty marketing and programs, how they work, and how you can use them to retain more customers with your business. Loyalty Trends in 2020: How Will This Year Be Different?

2020 116

2020 Article Customer Service Loyalty Programs 116

Currency Alliance

MARCH 30, 2022

Such a simple program quickly revealed invaluable insight into the customer and opened a whole new channel of communication across email, SMS and good old post! but within a few years it had become South Africa’s leading loyalty program. I co-founded Currency Alliance seven years ago based on two bets.

Loyalty 52

Loyalty Loyalty Programs Airlines Hotels 52

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Qualtrics

JUNE 26, 2020

Institutions under the umbrella of Koç Holding such as university, hospital, museums, sports club, Koç loyalty program, and many other internal and external brands are utilized to provide the maximum benefit to Koç Holding employees and their family members. 70 million ($10 million) in employee loans.

Sports 46

Sports Hospitality Loyalty Programs E-support 46

Currency Alliance

JUNE 19, 2019

Independent of individual program achievements, the most important development across the industry has not been in individual technological triumphs, but a hastening structural shift in how brands understand and approach the purpose of their loyalty programs. ING Direct is one of those brands. Kudos to them.

Magazine 49

Magazine Loyalty 2019 Loyalty Programs 49

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Multi-Channel 52

Currency Alliance

MAY 9, 2019

Building such habits is precisely what loyalty programs do. . The massive potential of loyalty marketing in mobility. Historically, loyalty programs have proven very effective at capturing and retaining share of wallet when customer frequency is high.

Loyalty 56

Loyalty Loyalty Programs Airlines Travel 56

BirdEye

OCTOBER 27, 2023

Create entertaining videos to reach these audiences. Loyalty programs Boost your customer retention acquisition process with loyalty programs. Well-planned loyalty programs not only help with customer retention but also entice prospects. Share promotions without appearing salesy.

Social Media 58

Social Media Multi-Channel Advertising Customer Retention 58

BirdEye

DECEMBER 8, 2023

Customer loyalty programs: Implement loyalty programs rewarding repeat customers with discounts or exclusive offers. Make it humorous: Create funny commercials that entertain while emphasizing the importance of clean carpets.

Marketing 58

Marketing Social Media Advertising B2B 58

Think Customers

NOVEMBER 18, 2019

These are the “I want [fill in the blank] moments” where consumers are looking for information, entertainment, assistance, or something else. Loyalty program data. It has never been easier to find, purchase, watch, or listen to what we want, when we want it. Purchase history (both online and in-store).

Customer Journey Mapping 40

Customer Journey Mapping Omnichannel Measurement Consumers 40