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How Brazilian Fashion Retailer Passarela Uses Data for Better CX

Oracle

Here’s what we learned about Yasmini and the innovative work she and the Brazilian fashion retailer are doing in customer experience. In 2005 we’ve started Passarela.com, which was the first store to sell women’s fashion shoes in Brazil. It is one of the largest fashion ecommerce operations in the country.

Fashion 50
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Evolution of Customer Experience in E-Commerce 2023

Lumoa

In the past two years, we’ve seen a massive surge in online shopping, from tech products to fashion items. Companies should aim to meet their customers’ expectations by continuing to fine-tune their customer experience (CX) programs. Customers view personalization as an integral part of their online experience.

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Making Informed Predictions Around Emerging Trends

NetBase

And who would have thought that we’d see the fashion industry drop everything to make masks. Or that we’d see a virtual-only Paris Fashion Week. But in a shining display of adaptability, they put all of their resources behind quickly growing their nascent AirBnB Online Experiences , which saw it through the worst of the lockdowns.

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Profit-Killing In Malls: Shocking Results!

Beyond Philosophy

They describe fashionable downtown shops with special items you couldn’t find anywhere else. Perhaps more significantly, the online experience is no better, even as Amazon threatens to overtake Macy’s as the nation’s top clothing retailer. Chic salespeople helped you choose just the right thing.

Fashion 113
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Stop the Condescending Second Guessing. Trust that Customers Know What They Want.

ERDM

Article by Ernan Roman Featured on RetailTouchPoints.com According to the IBM 2017 Customer Experience Index (CEI) Study , “Only 19% of brands offer more than a basic level of personalization of the online experience.” So how do marketers step up and deliver? I want more than just simplistic buying history-based emails."

Fashion 58
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How are retailers working to improve customer experience?

Eptica

With so much spend now gravitating online, it’s particularly important for bricks and mortar retailers to match or even exceed online customer experience if they want to thrive. How can the physical store environment distinguish itself from an online experience?

Retail 50
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How do UK banks rate on customer experience?

Eptica

They want an easy, transparent experience from brands that treat them well, value their time and reduce friction in all areas. How are UK banks doing in terms of the customer experience? The social media experience delivered by the banks also trails behind some other sectors.

Banking 49