Should Customer Marketing Align with Customer Success?

Should Customer Marketing Align with Customer Success?

With outcomes and metrics that align directly, find out why customer success should be the foundation of a customer marketing strategy.

Customer Success teams actively track KPIs and metrics that directly align with customer marketing outcomes. Including a customer marketing foundation to the customer success roster of tasks isn’t adding extra responsibilities, it’s using existing initiatives to win in new ways.

Learn about topics including:

  • The real value that comes from customer marketing
  • How marketing to customers generates revenue
  • Who should own customer marketing

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