Why the Future Success of Retail Lies in Customer Experience

Since the early days of the pandemic, Ernst & Young has been tracking shifts in customer behavior using the EY Future Consumer Index and EY Embryonic Platform, which show a significant and widespread industry shift toward eCommerce. Download this article by Harvard Business Review (brought to you by GetFeedback) to find out why the future success of retailers will ultimately depend on creating a cohesive customer experience, both online and in stores.

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