3 Minutes 
Candela Insights has been partnering with Sago for its research needs for over a decade. So, it was an easy decision to provide support when Candela requested it for a project with one of their clients, a major financial service provider.
The Challenge
For long-time Sago client Candela Insights, a fellow market research organization specializing in qualitative research, gathering data for a major financial service provider about an ad campaign on a tight timeline was no small feat. The primary objective was to gather valuable insights and feedback on a future ad campaign while also evaluating the sentiment and reactions surrounding the campaign. Candela needed to get opinions from individuals across the country to meet production deadlines.
“The client had planned to conduct a large quantitative study for advertising purposes. However, they had a suspicion of a potential hot spot and anticipated the need for a contingency plan but lacked the luxury of time to conduct the quantitative study. So, the client decided to simultaneously conduct recruitment for qualitative study and requested immediate results to mitigate the risk,” said Candela Insights president, Kyle Hodgkins.
Sago collaborated with Candela to collect data efficiently and effectively from participants around the U.S. It was crucial to meet the production deadlines while ensuring the feedback collected was insightful and reliable.
The Solution
Candela turned to QualBoard, Sago’s online qualitative research tool that allows researchers to engage with participants through communities, groups, diaries, polls, live group surveys, and video interviews. The company saw the advantage of QualBoard’s capabilities to engage participants in real-time conversations, allowing them to share their authentic reactions to the ad campaign.
To efficiently collect hybrid data, Candela harnessed the power of QualLink, a feature of QualBoard that allows researchers to quickly link quantitative survey data to qualitative event types to get “real-time insights under a tight timeline.” QualLink is a great tool for anyone looking for quick qualitative interaction and probing, making it ideal in this situation.
This approach allowed Candela to make informed decisions regarding the direction of its campaign quickly, thereby optimizing the campaign’s impact and success.
The Result
Candela Insights delighted its client with positive news, thanks to the rich insights captured via QualBoard. Utilizing the platform’s intuitive interface, Candela swiftly gathered invaluable information, leading to efficient and timely analysis.
“We seamlessly transitioned participants from the quantitative study to QualLink to gather their feedback, reactions, authenticity, and any pertinent information. This approach allowed us to obtain real-time responses from consumers and close both the quantitative and qualitative studies simultaneously, allowing us to gather all the data at once.”
With the help of QualBoard, the team was able to effectively meet all project deadlines and deliver valuable, data-driven insights to their satisfied client. Candela Insights successfully applied QualBoard to empower their team and help their client make impactful decisions.
Testimonial
“QualBoard gave us robust insights in record time. Our continued use of the platform is a testament to its user-friendly and intuitive features for both moderators and participants. It’s a win-win situation for everyone involved.” – Kyle Hodgins, president, Candela Insights
Leverage our Digital Qualitative Solutions
Need to capture rich, agile insights? Speak with our team to get started.
