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How to Gain Leadership Buy-In for Customer Experience: A Guide for CX Change Agents

Experience Investigators by 360Connext

THIS is why convincing executive leadership to prioritize and invest in CX initiatives can be a challenge. And yet, leadership buy-in is a critical part of customer experience success. Let’s get some leadership attention for what we really need. But it can’t be a priority without funding, resources, and defined outcomes.

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4 Gold CX Metrics for CX Leaders

ClearAction

4 Gold CX Metrics for CX Leaders Lynn Hunsaker Concentrate on just 4 CX metrics and you’ll see greater progress in more than 20 growth metrics. This article is a continuation of 24 CX ROI Metrics for Your Chief Customer Officer Prosperity Playbook. Let’s explore the 4 gold metrics that drive every CX metric.

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Why We Must Do the Customer Math and Practice Leadership Bravery

Customer Bliss

Practicing leadership bravery really has to be done with these actions to think about. When we look at those operational metrics, make sure you’re not doing anything inadvertently that’s reducing the lifetime value of your customer. Choose Leadership Bravery. Prove Your Values Through Your Actions. Click To Tweet.

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Leadership accountability is killing your customer experience

Customer Bliss

Short post this week as I’m in the middle of moving, but I wanted to take a few seconds and discuss leadership accountability as relates to customer experience. In the writings and speeches I’ve done, I commonly refer to this as “one-company leadership.” Leadership accountability. One-company leadership.

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Leadership Panel: Lessons Learnt from a Global Support Community

Speaker: Panel hosted by Adrian Speyer, Head of Community, Vanilla Forums

What are the key metrics to measure? Or, are you not even sure where you should start. Establishing a global support community comes with many many questions. How do you encourage your customers to help others? What are the biggest challenges?

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How Do You Unite Leadership to Make Decisions That Drive Customer Growth?

Customer Bliss

Most leadership teams don’t invest in the deep thinking required to answer these questions. As a result, decisions are driven by silo objectives and inside-out goals and metrics. Through communication of these commitments and actions they prove to be a powerful “prove-it” leadership strategy.

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Embracing red metrics: putting the focus on actionable analytics

Thematic

It’s much easier to focus on positive metrics, and present data that, at least on the surface, makes it look like ‘we’ are performing well. This is what I call watermelon syndrome - presenting a green scorecard to your stakeholders that falls apart under questioning, revealing the red metrics inside.

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