The Impact of Casino Loyalty Programs on Satisfaction, Emotional Binds, Loyalty, and Price Sensitivity
CSM Magazine
NOVEMBER 10, 2023
There is hardly any online or land-based casino that doesn’t offer some kind of a loyalty program, like the iRush Rewards program or any other like this. But do those programs really work, and how? These programs not only aim to keep the dice rolling but also to decode the preferences of the diverse casino audience.
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