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How to Build a Next-Generation Loyalty Scheme

CSM Magazine

When one credit card provider decided to add cash back on travel and transportation expenditures for loyalty members, Applause was asked to test in a few different cities to see what types of transactions cardholders expected to earn rewards from. To begin with, when do you offer customers the opportunity to join your rewards program?

Loyalty 59
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It’s High Time to Enhance Your Event Ticketing App With Advanced Functionality

CSM Magazine

According to Juniper Research , global mobile and wearable-device ticket sales are expected to reach $14 billion this year, making up 54% of total digital purchases for events and transportation. Build original loyalty programs. In the introduction, we’ve wondered how to make spectators opt for a particular ticketing app.

Events 56
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Top loyalty trends for 2018 and what they mean for brands and customers

Currency Alliance

This year we’ve seen examples of brands offering increased liquidity in their loyalty programs – typically in the form of allowing their members to redeem beyond their own store. Brands will also find that enabling greater customer freedom will also help proactively manage program liabilities in a profitable way.

2018 49
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How Important is Customer Service in Travel and Tourism?

Bold360

With the average American signed up to 29 loyalty programs and only active in 12, this human element is more essential than ever. You may even figure out how to build loyalty programs that your customers would actually want to be part of, that would actually (gasp!) engender loyalty!

Tourism 56
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4 ways to maximise the value of your loyalty program

Currency Alliance

There are really only four ways to create value for all stakeholders in a loyalty program: maintain low operating costs, and funnel the savings into rewards. add complementary partners in every spending category so the program and the currency are more useful and interesting. Not every loyalty program seems to appreciate this.

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Getting what you pay for: How Amazon’s membership fee retains customer loyalty

Service Untitled

For anyone not familiar with the Amazon loyalty program, there are estimated to be about 20 million Prime members in the United States. Say it anyway you want, but the best part of any kind of loyalty program is the money a customer saves versus the cost of the rewards’ programs. And why does this happen?

Loyalty 58
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Three Travel and Hospitality Customer Journey Tracking Examples

Kitewheel

This despite the fact that 76% of customers tell us that they would be likely or extremely likely to sign up for a brand’s loyalty program if the brand tailored information and experiences based on past behavior. With the right technology, all of this and more is possible, especially for members of a loyalty program.

Travel 40