We all know that once members are out the door it’s very hard to get them back. And for California Family Fitness, a 19-location chain through Greater Sacramento, a winback campaign powered by Perkville helped them improve member engagement. Check out our case study on how Perkville used machine learning to predict when members would stop coming to the club before they stopped coming completely in order to re-engage at-risk members.
California Family Fitness Win-Back Case Study
