With new trends and technologies always pushing the boundaries of customer engagement, choosing the right tech partner is crucial to success. Brands need flexible solutions that can grow alongside their needs, especially as expectations for both privacy and personalization rise. To help leaders identify the best partners for their business needs, Snowflake, the Data Cloud company, introduced the Modern Marketing Data Stack (MMDS) report in 2022. In this comprehensive report, Snowflake meticulously explores the marketing and advertising landscape to pinpoint the standout platforms that their customers rely on.

Braze is happy to announce we’ve been selected as a Leader in the MMDS for the second year in a row. For this report, Snowflake conducted a thorough analysis of our adoption within their customer ecosystem. Braze was recognized in the Customer Data Activation category, which examines data activation solutions like customer data platforms, customer engagement platforms, reverse ETL providers, etc that are designed to make the activation process quicker and easier. Snowflake looked at how solutions identify and enrich audience data as well as create relevant segments and audiences in order to reach individuals on paid and owned channels. Braze was recognized as a Leader based on our widespread adoption among Snowflake customers and our positive effect on their marketing programs.

In an era of heightened customer expectations, a well-structured tech stack empowers businesses to excel. It’s important to have integrated data analytics, automation, and personalization capabilities in order to create a dynamic ecosystem for engaging customers at every touchpoint. This lays the foundation for exceptional customer experiences that help brands forge stronger connections, inspire loyalty, and, ultimately, thrive in an increasingly competitive marketplace.

We couldn’t be prouder of this recognition—together, we’re shaping the future of marketing and data activation.

Final Note

The spotlight on customer data activation tools signifies a critical industry-wide shift. As these tools become prevalent in marketing strategies, they hold the potential to drive success and redefine how brands connect with their audiences. To learn more about the technology partners leading the way, check out the 2023 Modern Marketing Data Stack report.