Credit Union Reputation Management: Why It’s Key for Member Trust and Satisfaction
InMoment XI
DECEMBER 5, 2024
Credit unions are significantly reliant on the trust of their members for success. Their community-centric nature encourages prospects to value public opinion when making a decision. This is true for financial institutions in general, with almost 90% of consumers using online reviews to make banking decisions. Focusing on credit union reputation management is crucial for building trust with existing and potential members.
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