3 Ways Market Research Supercharges Experience Programs

InMoment XI

Market research is seen by a lot of companies and organizations as a nice-to-have. Market research provides the mapping tools you can use to chart your business landscape, understand its various features, and more importantly, get to know the groups and audiences that populate it. .

2022 362

Influencer Marketing Tools for Finding and Analyzing Influencers

Brandwatch CX

Influencer marketing is the process of marketing to individuals as opposed to your target market as a whole. Brands are using influencer marketing to expand their reach and increase the likelihood of resonating with their target audience. Marketing

2022 73

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Loyalty Marketing Programs: How CX Insights Can Inform Incentives

InMoment XI

It’s easy to confuse loyalty marketing programs with customer experience (CX) programs; both seek to drive positive customer relationships and retention. The Difference Between Loyalty Marketing Programs and Customer Experience.

InMoment’s Modern Market Research and Data Analytics Approach Ranks in Top 50

InMoment XI

About InMoment’s Market Research and Data Analytics Approach. Here’s why: InMoment goes beyond a traditional approach to pursue what we call modern market research. The Difference Between Traditional & Modern Market Research. What Modern Market Research Strategy Looks Like.

2021 375

Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.

Engage 2022: Flywheel Marketing Replaces Conversion Marketing


What does a modern marketer look like? What I learned from the speakers and attendees at Blueshift Engage San Francisco last month, is that the modern marketer is all of the above – and more. AI Marketing Awards Blueshift Customer Experience Customers + Partners Newsworthy

2022 52

Malwarebytes Accelerates Marketing With Rich Customer Data


AI Marketing Customer Experience Customers + Partners

2022 52

Driving Marketing with AI


When it comes to marketing, AI can help identify new audiences while optimizing spend on campaigns. Organisations and agencies are looking for increasingly inventive ways to get the most value possible from their marketing investments. Articles AI Marketing LoyaltyPlus

2022 52

Home services marketing – the ultimate guide


With a home services marketing strategy, you can attract new customers and start to grow your business. Table of contents What is home services marketing? What is home services marketing? Benefits of home services marketing. Home services marketing strategies.

2022 71

Doing Customer Experience Right Through Content Marketing

Doing CX Right

Michael Brenner, author of The Content Formula, and Mean People Suck, explains content marketing best practices to create impact and keep your brand at the forefront of peoples' minds when it's time to buy what you sell. Podcast content marketing Customer Experience Michael Brenner

2022 91

Your Guide to Using Conversational Marketing to Drive Demand Generation

What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.

How to Avoid Marketing Mistakes That Impact Your Bottom Line

Brandwatch CX

A few years ago our then-intern (and now Product Marketing Manager) Phill Agnew was let loose on our Brandwatch Twitter account. “Don’t be a stupid marketer. Marketers don’t want to be stupid. While that’s bad news for most marketers, it’s good news for you.

2022 75

Designing The Customer Experience for Marketers


Gartner reports from 2018 that 52% of marketers with CX responsibility expect their budgets to remain the same or decrease. So how do Marketers that assume CX responsibility address this with less budget without giving up important technology needed for other aspects of Marketing? So how do business leaders start developing a customer experience strategy that keeps the engine of marketing running with the least amount of friction? Customer Experience Marketing

2019 235

Overcoming Friction in Demand Marketing Program Planning

Forrester Digital Transformation

To drive effective and cost-efficient buyer engagement through demand marketing, marketers must build programs with clear goals tied to business objectives and a long-term campaign theme linked to buyer needs. So why do marketers have so much trouble with demand program planning?

2022 77

Guest Blog: How Does AI Marketing Help Drive Customer Engagement?


This week we feature an article by Lindsay Tjepkema who writes about how artificial intelligence marketing (AIM) is becoming more important to our success in engaging with customers. Brands are looking to AI to ramp up their marketing activities , taking what was once viewed as a science fiction fantasy and integrating it as a useful tool. Additional research shows that AI marketing will, in fact, be a dominant marketing trend this very year.

2017 176

Best Practices for Marketing Database Cleanse

Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. Download the eBook to get the most out of your database cleanse and find an appropriate vendor for your B2B marketing objectives.

The complete guide to local marketing


As a business owner, you already know marketing is essential to your success – but do you have a plan to reach local customers? In this article, we’re going to take a closer look at local marketing. Table of contents What is local marketing? What is local marketing?

2022 64

Search Engine Marketing can reach more customers


To make sure your business is the first one they see, you need to start focusing on Search Engine Marketing (SEM). An overview of Search Engine Marketing. Search engine marketing uses paid advertisements and website optimization to get your web pages to rank higher on SERPs.

2022 66

3 Marketing Best Practices That Improve Customer Experience


Marketing has a critical role to play in the development and execution of differentiated customer experiences that build customer trust and loyalty. Customer Experience Marketing

2020 158

Agile Marketing 


What is Agile Marketing? Agile marketing is a data-driven marketing approach focusing on customer value and business results. A marketing team that uses agile marketing is self-organized, with cross-functional teams that produce content frequently and receive continuous feedback. Agile marketing includes implementing experiments to gather data and understand customer behavior. Examples of Agile Marketing. The Benefits of Agile Marketing.

2022 40

Data-Driven Marketing 101

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics.

Marketing Incrementality 


What is Incrementality in Marketing? Incrementality in marketing is an increase in the desired outcome from marketing activities. Why Do you Need to Measure Marketing Effectiveness? What are other Marketing Effectiveness Metrics?

2022 52

6 local online marketing tips for local business


So it’s not just important that your business take advantage of online marketing strategies — it’s imperative. In this blog post, we’ll share some quick and easy ways to get started with local online marketing as well as the benefits your businesses can expect.

2022 70

Proximity Marketing 


What is Proximity Marketing? Proximity marketing allows marketers to target a customer at the right place at the right time with highly personalized content. Sending customers messages based on their proximity to a location allows marketers to send relevant content to the customer, increasing the likelihood of converting them. Proximity marketing is a marketing technique that enhances the customer experience by sending them unique, personalized marketing campaigns.

2022 40

Email Marketing


What is Email Marketing? Email marketing is a cost-effective marketing strategy that allows you to connect your audience to your brand and increase sales. Personalized email marketing is one of the most effective ways to nurture leads and boost customer loyalty. How does Email Marketing Work? Businesses can convert potential customers into active customers through personalized email marketing campaigns. 5 Types of Email Marketing.

2022 40

16 Go-to-Market Plays for Your Entire Sales Funnel

After gathering some of the best go-to-market plays from our own B2B sales and marketing pros, we've package them here for you. Try one of these 16 plays in your next salesflow or as inspiration for your next winning sales engagement strategy.

Connect to customers using a direct marketing strategy


Using a direct marketing strategy to personalize your customers’ shopping experience is an easy way to outshine your competitors. That’s why direct marketing is more important than ever for a business’s continued success. Table of contents What is direct marketing?

2022 67

5 ways customer feedback can improve your content marketing strategy


Did you know that 90 percent of all companies market with content ? Content marketing has become more than a strategy: it’s today’s marketing. Content marketing is more effective and efficient than other marketing strategies, and costs less for a greater return. For example, content marketing costs 62 percent less than outbound marketing and generates more than three times as many sales leads. Validate marketing campaigns.

2016 175

The Conversational Marketing Playbook: Messaging Channels for Marketing


Building happy and loyal customer relationships that feel relevant and individual is everything and brands need to think beyond just engaging at the start of a customer journey, as with traditional marketing and acquisition. Digital customer engagement has changed.

2021 87

Mobile Marketing


What is Mobile Marketing? Mobile marketing is any marketing campaign that promotes products or services through mobile devices. Mobile marketing is used to attract customers in an interactive and personalized way. Types of Mobile Marketing. Mobile marketing works by connecting with customers through their mobile devices encouraging them to interact with your brand. Here are some types of mobile marketing: In-App Marketing. SMS Marketing .

2022 40

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

What is the Importance of Content Marketing?


In modern marketing, high-quality content is the fuel for every customer experience and distribution channel. In fact, recent studies show that 90% of marketers plan to continue investing in their content marketing strategies. Content Marketing

2022 52

Outsource Telesales Reemergence Amidst Online Digital Marketing Noise

Magellan Solutions

Leverage outsource telesales to improve your online digital marketing efforts. Thus they amp up their marketing and sales efforts online, which is the practice of online digital marketing. Online Digital Marketing Noise and the Pandemic: What is the Sweet Spot?

2021 83

Market Segmentation: Types and Benefits

ProProfs Chat

The identification of what customers want is important and based on different factors, marketers need to divide people into market segments. That’s exactly what market segmentation is all about! This lets your marketing team get better insights into the target audience.

Blog 80

Guest Post: A Guide To The Foundation Of Cross-Channel Marketing ?

Shep Hyken

This week, we feature an article by Juan Jaramillo, Performance Marketing Director for Cordial , a cross-channel marketing and data platform. He shares how cross-channel marketing helps organizations offer consistent messaging across various media and devices.

2022 66

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!