The 7 Keys to Word-of-Mouth Marketing


Every strategy comes with its own set of rules, and the same is true for word-of-mouth marketing (WOMM). In fact, this has become an essential part of marketing as people have started to lose trust in the reviews they read online – more on that later. 5 Connect with Market Mavens.

2020 89

Bridging the Gap Between Marketing and CX


Nine ways for CX and Marketing teams to work better together in optimizing the customer experience. Articles

2020 296

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Designing The Customer Experience for Marketers


Gartner reports from 2018 that 52% of marketers with CX responsibility expect their budgets to remain the same or decrease. So how do Marketers that assume CX responsibility address this with less budget without giving up important technology needed for other aspects of Marketing? So how do business leaders start developing a customer experience strategy that keeps the engine of marketing running with the least amount of friction? Customer Experience Marketing

2019 235

Guest Post: Customer Experience – Can It Work With Email Marketing?


He shares some digital marketing strategies that can help to create a more meaningful customer experience. There are a lot of tools in today’s marketing that can help drastically increase your revenue and grow a successful brand.

2020 86

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

The Best Marketing Certification Courses for Marketing Professionals


There’s a growing amount of training courses and certifications for the modern-day marketer. Here are their top picks, along with course descriptions and pricing information: HubSpot Academy: Inbound Marketing Certification Course. The Professional Academy: Digital Marketing.

2020 85

Guest Post: Customer Experience – Can It Work With Email Marketing?


He shares some digital marketing strategies that can help to create a more meaningful customer experience. There are a lot of tools in today’s marketing that can help drastically increase your revenue and grow a successful brand.

2020 70

Guest Blog: How Does AI Marketing Help Drive Customer Engagement?


This week we feature an article by Lindsay Tjepkema who writes about how artificial intelligence marketing (AIM) is becoming more important to our success in engaging with customers. Brands are looking to AI to ramp up their marketing activities , taking what was once viewed as a science fiction fantasy and integrating it as a useful tool. Additional research shows that AI marketing will, in fact, be a dominant marketing trend this very year.

2017 162

Your Customer Experience is the Best Marketing

The DiJulius Group

1. Feature Article Your Customer Experience is the Best Marketing By John DiJulius, Chief Revolution Officer When it comes to a company’s budget, every department annually fights for an increase in its own budget.

2020 75

3 Marketing Best Practices That Improve Customer Experience

Vision Critical

Marketing has a critical role to play in the development and execution of differentiated customer experiences that build customer trust and loyalty. Customer Experience MarketingToday, an organization's ability to competitively position and differentiate depends upon the experiences they create for their customers. Experiences that resonate change the way a company is perceived, forge customer trust, and improve financial performance.

2020 122

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.

5 ways customer feedback can improve your content marketing strategy

Vision Critical

Did you know that 90 percent of all companies market with content ? Content marketing has become more than a strategy: it’s today’s marketing. Content marketing is more effective and efficient than other marketing strategies, and costs less for a greater return. For example, content marketing costs 62 percent less than outbound marketing and generates more than three times as many sales leads. Validate marketing campaigns.

2016 175

Enhancing Marketing Automation with Customer Feedback


They’re inundated by marketing messages through digital ads, social media, and email, so only the most relevant campaigns capture their attention. To cut through the noise, marketers need to know more about the people they’re marketing to. How customer feedback empowers marketers. Prospect feedback can play a huge role in lead generation and nurturing, helping marketers better understand their audiences.

2018 200

The Perfect Customer Marketer Job Description


Customer marketing is on the rise. According to Koyne Marketing’s 2017 State of Customer Marketing Report, 93% of organizations agree that customer marketing is important or very important to their revenue, and more than two-thirds are planning to boost their investment in customer marketing over the next year.

2017 65

Social Customer Care: What Every Marketer Needs to Know

Experience Investigators by 360Connext

It’s often viewed as a channel for marketing and service and seen as something that might happen, but isn’t really the main driver. After presenting on this topic for groups like WOMMA (Word of Mouth Marketing Association) and OMI (Online Marketing Institute) as well as a popular topic at conferences and corporate events, we decided to present to you, our community! We get asked a lot about how to help customers in the 24/7 always-connected world we live in.

2015 236

Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.

eCommerce Marketing


What is eCommerce Marketing? eCommerce marketing includes the marketing activities done before, during and after a customer’s visit to an online store. Before customers visit online stores, eCommerce marketing focuses on driving traffic to the eCommerce store or site. However, marketers can drive traffic to eCommerce sites via offline channels such as direct mail, brick and mortar in-store promotions and outdoor advertising.

How Marketers Can Benefit From More Than Technology: Modern Marketing


Some say California is the centre of internet marketing; the San Francisco area for technology and San Diego for marketing. The conference that changed many of my views on modern marketing was one about how business people, not just marketers, can break through our self-limiting behaviours. How we marketers can relinquish our well-established thoughts and actions to make our businesses grow more profitably.

Word-of-mouth marketing: A complete guide


In this guide, we’ll break down why word-of-mouth marketing is so important for your business and how you can build a strategy that delivers real results. What is word-of-mouth marketing? It’s typically marketing where customers share their experiences with your business.

2020 64

79 Market Research Questions That Will Help You Get Useful Results

Magellan Solutions

In this article, you’ll learn about the top market research questions you can ask to obtain useful insights from your potential and existing market. What you’ll learn: What is market research? How to write market research questions. Examples of market research questions.

2020 52

Best Practices for Marketing Database Cleanse

Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. Download the eBook to get the most out of your database cleanse and find an appropriate vendor for your B2B marketing objectives.

How to Increase Marketing Reach: Activate Your Advocates Now!

Experience Investigators by 360Connext

They amplify your marketing reach , and they deserve your attention and care in return! Activating your brand advocates can be a wonderful way to increase marketing reach and grow your business. 360Connext serves mid-market companies and larger by helping them evaluate their true customer experience. More Posts - Website Follow Me: The post How to Increase Marketing Reach: Activate Your Advocates Now! Organizations long for brand advocates.

2015 223

The Methodologies of Marketing Orchestration – Part III


In the first two parts of this mini-series, we detailed the different methodologies available for marketers to orchestrate customer communications. The Methodologies of Marketing Orchestration – Part I. The Methodologies of Marketing Orchestration – Part II.

2020 83

Meet The New Rising Star In B2B Marketing: The Customer Marketer


When it costs 6X more to attract a new customer than it does to keep an existing one, does it still make sense for marketers to focus mainly on generating new leads, rather than nurturing current customers? As more and more companies turn their focus away from short-lived marketing campaigns, and towards building ongoing.

2017 60

6 Digital Marketing Trends Shaping Customer Experience

Smarter CX

In the Experience Economy , customers are driving innovation, and digital marketers are challenged to capture a customer’s attention as soon as they can, and hold it — as there’s always another marketing message on the horizon. Thus, marketers need to stand out, but how can they? Furthermore, it enables to marketers to: Target, segment, and personalize to audiences. This means marketing at more of an individual level, involving hyper-personalization.

2020 83

Data-Driven Marketing 101

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics.

How Cadillac drives customer centricity in the luxury market

Vision Critical

As a member of Cadillac’s global launch and lifecycle marketing team, I am obsessed about changing that perception. Luxury, the market that we’re in, is in flux. Today, the brands growing in the luxury market have a clearly articulated purpose. By 2020, Gen X and Gen Y consumers will drive the majority of purchases across markets, including cars. And as a marketer, that’s my passion: to provide consumers with unforgettable experiences. Rethinking marketing.

2017 163

2019 Marketing Predictive Customer Experience


Back when I worked for a Manufacturing company, they used Big data and predictive data to determine when to hit the ground hard with Marketing. Minimize customer churn Decrease customer retention Predictive Analytics will assist the organization in identifying gaps with resources to better serve the customer Identify areas where customers run into friction points within marketing or sales and improve the process. Predictive Analytics is such a buzzword isn’t it?

2019 163

Lesson #8: VoC Is Not The Same Thing As Market Research, But They're Converging


Market research was developed a century ago to measure the effectiveness of advertisements and products. However, market research and Voice of the Customer (VoC) are not the same. In fact, certain key principles of market research actually hold back VoC and the value that some companies get out of their VoC programs. Market Research vs. Voice of the Customer (VoC). Market Research. Somewhat surprisingly, VoC and market research are coming together.

2018 199

How to Market Yourself

Beyond Philosophy

Marketing Yourself. In other words, marketing your Customer Experience has given you everything you need to know about selling yourself. It could be that everything you need to know about marketing yourself you already know from your experience marketing Customer Experiences. To find out more about how your organization’s marketing can improve customer loyalty and retention, contact us at

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!

5 Reasons Your Marketing Needs Human Evaluation

Experience Investigators by 360Connext

Jeannie Walters , speaker, writer and CEO of 360Connext, recently visited us at Hallmark and we had the opportunity to discuss the intricate weaving of the disciplines between marketing and customer experience. When you hear Jeannie in the video below, you’ll come to understand why billions of dollars are wasted every year on ineffective marketing —it’s marketing that doesn’t matter. So how do you make your marketing more effective?

2018 120

Stop Being Ignored on Social: Holistic Marketing & Sales

Experience Investigators by 360Connext

While it’s technically easier to reach people through social channels for marketing and sales, it doesn’t mean it’s the right way to do things. Holistic Marketing for the Next Generation. Generation Z, the generation AFTER the millennials (born late 1990’s to early 2000’s) rejects traditional marketing and sales completely. One of my favorite resources for all things digital marketing is Tom Martin ’s book, The Invisible Sale.

2015 181

Humanizing The Customer Experience In Marketing


And, when it comes to Customer Experience in Marketing- as in all things- we want people to remember that. “It’s My innate passion for the delivery of digital transformation & disruptive business technologies is married with my marketing and business strategy background. Expertise in both technology and marketing give way to refined capabilities in developing and implementing a transformational customer experience strategy that provides value and drives customer loyalty.

2019 150

Future Marketing: 3 Ways to Speak to Tomorrow’s Customer

Experience Investigators by 360Connext

Many of the trends emerging, though not terribly surprising, call for a unique kind of marketing strategy. Marketers need to position products and the behavior around them for consumers who don’t necessarily know they are ready for the next innovation. How can marketers speak to their next customers, who don’t know what they don’t know? Future marketing requires a push to gain knowledge and access to more of the entire customer experience.

2015 203

The Ultimate Marketing Efficiency Checklist

Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have!