BirdEye

NOVEMBER 30, 2023

With the right travel agency marketing strategy, travel agents and businesses can attract the ideal client to their business and grow rapidly. This blog post is the complete guide for travel agencies to unlock opportunities, grow their business, and use the best marketing strategies to reach their clients.

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Travel Marketing Social Media Hotels 94

Optimove

APRIL 23, 2024

Re-engage your churned customers with this guide Download Now Why it Matters: The 2024 Optimove Insights Report on Marketing Fatigue provides crucial insights for marketers. Key takeaways: Excessive and irrelevant marketing messages overwhelm consumers, leading to increased unsubscribes. citizens in January 2024.

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2024 Marketing Insights Download 75

Optimove

DECEMBER 14, 2023

Enhance your customer segmentation with our advanced guide Download Now Informed by our work with thousands of marketing experts representing 1,200+ brands and exclusive insights from our surveys of more than 2,000 consumers, here are the pivotal latest marketing trends we see shaping the landscape in 2024.

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2024 Marketing Consumers Download 119

Beyond Philosophy

SEPTEMBER 12, 2024

One of our podcast listeners questioned the ethics of leveraging a sense of urgency as a marketing tactic, which had me pondering the meaning of life, the universe, and everything. His message got me thinking about marketing, and since many of you are in the field, I wanted to share it here as well. So, Is Marketing Ethical?

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Marketing Airlines Sales Information 78

ShepHyken

JANUARY 30, 2024

Traditionally, that is marketing and sales. This could have been a difficult hurdle to overcome until we shared that customer service training could come from the marketing budget. They also spend a lot of money on marketing. Think of it as marketing – because it is! It could be an interaction they have with your website.

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Customer Service Training Customer Service Marketing Workshop 97

Optimove

SEPTEMBER 16, 2024

Up your mobile marketing game with this guide Download Now Why it Matters: Understanding how European lotteries leverage digital strategies and personalization is crucial for U.S. Focus on cross-channel marketing to reach diverse audiences. Focus on cross-channel marketing to reach diverse audiences. In markets like the U.K.,

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Marketing Loyalty Programs Social Media Multi-Channel 52

Retently

NOVEMBER 17, 2023

From tracking the real, long-term results of a campaign to judging the potential for customers to refer your company to their friends and colleagues, Net Promoter Score is a versatile metric that belongs in any marketing manager or consultant’s arsenal. This gives you a Net Promoter Score that serves as a customer satisfaction baseline.

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Net Promoter Score NPS Marketing Management 78

Optimove

JULY 31, 2024

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: In this blog post, gain insights from expert marketers about five pillars to create effective strategies that boost customer retention.

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Customer Retention Marketing Sports 2024 59

BirdEye

JULY 5, 2023

And that is done with relationship marketing. This blog helps you grow your business with relationship marketing. Table of contents What is relationship marketing? Why does relationship marketing work? Why does relationship marketing work?

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Marketing Social Media Loyalty Programs Customer Retention 88

Optimove

JUNE 18, 2024

Up your mobile marketing game with this guide Download Now Why it Matters: In an evolving digital landscape and crowded marketplace, businesses seek effective ways to connect with their customers and deliver personalized messages that truly resonate. For more insights, contact us to Request a Demo.

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Marketing Download Return on Investment 2024 52

Optimove

SEPTEMBER 4, 2024

Stay in touch Be the first to know all about the latest Marketing tips & tricks, Industry special insights and more Understanding Each Customer: Opti-X goes beyond basic data analysis by using zero- and first-party data delving into each customer’s lane—their specific preferences, behaviors, and journey stages.

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Marketing Download Sports Loyalty 52

Blueshift

SEPTEMBER 18, 2024

Credit unions face increasing challenges in their marketing efforts, especially as traditional approaches—such as mass email campaigns and generic offers—fall short in today’s digital landscape. In this blog, we’ll explore how a CDP can revolutionize credit union marketing and drive better campaign results.

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Marketing Blog Consumers Engagement 52

C3Centricity

APRIL 23, 2024

As we all know and, unfortunately, have probably also experienced, every dollar in our marketing expenditure must be justified, and we have to prove our marketing ROI or risk budget cuts! Marketing Budget Allocation Gartner’s most recent (2023) CMO Spend Survey reported that marketing budgets fell from 9.5%

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ROI E Commerce Marketing Social Media 118

ReviewTrackers

JULY 28, 2021

Social media marketing for insurance is experiencing major growth. While providers recognize that insurance social media marketing is essential to future growth, many struggle to keep up with the pace and drive real results from their efforts. Social Media Marketing for Insurance: The Challenge. Insurance and Social Media.

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Social Media Insurance Marketing 2007 175

Braze

MAY 16, 2024

Find out the top 2024 retail and eCommerce marketing trends to watch, according to the latest analysis from the fourth-annual Braze Global Customer Engagement Review.

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2024 Retail Marketing Customer Engagement 119

Help Scout

AUGUST 22, 2023

Relationship marketing is customer marketing strategy that emphasizes retention, loyalty, satisfaction, and lifetime customer value. Read the full article

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Marketing Lifetime Customer Loyalty Article 98

BirdEye

APRIL 28, 2023

If so, then effective insurance marketing strategies are the way to go. Social media marketing Consumers generally prefer to choose brands they trust and can obtain reliable information about online. Social media marketing for your insurance company needs to be more effective in reaching clients through this preferred channel.

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Insurance Marketing Social Media Loyalty Programs 86

Optimove

AUGUST 5, 2024

How AI is Transforming CDPs Download Now >> Why it Matters: Navigating thousands of concurrent customer journeys in marketing is like managing a thousand flights at once and more. AI’s Role in Marketing: AI tools enable precise customer segmentation and personalized experiences. The same is true for marketers.

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Customer Journey Marketing Touchpoint 2024 59

Optimove

JULY 22, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: A CRM (Customer Relationship Management) Marketing strategy ensures brands deliver personalized, relevant communications for each customer’s journey. This post is a top-line guide for marketers to create an effective CRM strategy.

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Marketing Download Loyalty Customer Relationships 52

BirdEye

MAY 3, 2023

The choice of the right marketing channel can make or break a campaign. Choosing the most effective marketing channel can make sure that your efforts bring results. Table of contents Understanding marketing channels (what is it?) These marketing communication channels are pivotal in reaching your target audience.

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Marketing B2C Social Media Multi-Channel 82

Optimove

DECEMBER 21, 2023

Re-engage your churned customers with this guide Download Now Why it Matters: Marketing fatigue happens when consumers feel overwhelmed by generic and irrelevant messages. For brands, message relevancy and personalization are key to mitigating marketing fatigue. 11% of respondents will never open marketing emails.

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2023 Consumers Brands Marketing 111

Optimove

JULY 12, 2023

What is SMS Marketing? Short message service”, or SMS Marketing, is a form of mobile marketing that many businesses use to send promotions and offers to customers through text messages. Download Now: All you need to know about mobile marketing Download Now>> Which types of SMS Marketing are right for you?

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Marketing Events Download Return on Investment 52

BirdEye

AUGUST 27, 2024

In dental marketing, those suspiciously perfect online reviews that seem almost too good to be true are fake reviews, which can be a real pain. Learn to spot marketing language 2. Learn to spot marketing language Genuine reviews mostly have a natural and informal tone. But here’s the problem: not all reviews are equal.

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Marketing 2024 Social Media Demo 59

BirdEye

DECEMBER 28, 2023

Geofencing marketing works similarly – It’s like setting up invisible storytelling corners around a business. This digital marketing method ensures that the right message reaches the right person at just the right spot. This digital marketing method ensures that the right message reaches the right person at just the right spot.

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Marketing Advertising Social Media Events 59

CSM Magazine

AUGUST 30, 2024

So companies need to develop a plan to serve old and new customers and pay special attention to this in order for their marketing strategy to be successful. All this together strongly affects the marketing and promotion strategies of the company, because it is always cheaper to keep a loyal customer than to attract a new one.

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Marketing E Commerce E-support Competitive Advantage 52

SurveySensum

MAY 16, 2024

And market research helps with just that. Market research empowers businesses to stay ahead of the curve, identify emerging opportunities, mitigate risks, and ultimately drive growth and profitability. Let’s start by understanding what is market research. What is Market Research? Why to Conduct Market Research?

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C3Centricity

APRIL 9, 2024

As has been claimed for decades, there are differences between B2C marketing strategies and those of business-to-business (B2B). As companies strive to navigate the complexities of their respective markets, the learnings one can gain from examining the nuances of both B2B and B2C marketing become self-evident.

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B2C B2B Marketing Return on Investment 118

Conversocial

SEPTEMBER 30, 2021

Building happy and loyal customer relationships that feel relevant and individual is everything and brands need to think beyond just engaging at the start of a customer journey, as with traditional marketing and acquisition.

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Marketing Customer Journey Customer Relationships Consumers 105

Blueshift

MARCH 29, 2023

It’s no secret that AI is shaping marketing this year. With the launch of ChatGPT, AI has been at the center of many of our conversations, particularly in marketing. Now, AI is increasingly becoming an indispensable tool for marketers, and the use of AI in marketing will only continue to expand in the years to come.

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Marketing 2025 ROI Customer Insights 98

BirdEye

MAY 3, 2023

Marketing objectives are actions that’ll help you achieve your marketing goals. In this blog, we’ll share some strategies for setting effective marketing objectives to reach your desired results. And an effective marketing objective starts with strategies for each of these more manageable elements.

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Marketing Social Media Net Promoter Score Measurement 92