Bridging the Gap Between Marketing and CX


Nine ways for CX and Marketing teams to work better together in optimizing the customer experience. Articles

2020 327

Enhancing Marketing Automation with Customer Feedback


They’re inundated by marketing messages through digital ads, social media, and email, so only the most relevant campaigns capture their attention. To cut through the noise, marketers need to know more about the people they’re marketing to. How customer feedback empowers marketers. Prospect feedback can play a huge role in lead generation and nurturing, helping marketers better understand their audiences.

2018 200

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Designing The Customer Experience for Marketers


Gartner reports from 2018 that 52% of marketers with CX responsibility expect their budgets to remain the same or decrease. So how do Marketers that assume CX responsibility address this with less budget without giving up important technology needed for other aspects of Marketing? So how do business leaders start developing a customer experience strategy that keeps the engine of marketing running with the least amount of friction? Customer Experience Marketing

2019 235

3 Marketing Best Practices That Improve Customer Experience


Marketing has a critical role to play in the development and execution of differentiated customer experiences that build customer trust and loyalty. Customer Experience Marketing

2020 158

Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.

Guest Blog: How Does AI Marketing Help Drive Customer Engagement?


This week we feature an article by Lindsay Tjepkema who writes about how artificial intelligence marketing (AIM) is becoming more important to our success in engaging with customers. Brands are looking to AI to ramp up their marketing activities , taking what was once viewed as a science fiction fantasy and integrating it as a useful tool. Additional research shows that AI marketing will, in fact, be a dominant marketing trend this very year.

2017 157

5 ways customer feedback can improve your content marketing strategy


Did you know that 90 percent of all companies market with content ? Content marketing has become more than a strategy: it’s today’s marketing. Content marketing is more effective and efficient than other marketing strategies, and costs less for a greater return. For example, content marketing costs 62 percent less than outbound marketing and generates more than three times as many sales leads. Validate marketing campaigns.

2016 175

Direct Marketing Inbound Teleservices Maintain Customers

Magellan Solutions

How Direct Marketing Inbound Teleservices Encourage Value-adding Relationship With Your Customers. Direct marketing inbound teleservices is a surefire way to pique the interests of your customers. For the BPO industry, direct marketing inbound teleservices is a hybrid of two effective sales strategies. These are direct marketing and inbound teleservices. Direct Marketing. How Does Direct Marketing Inbound Telemarketing Works. Optimize Marketing Budget.

2021 40

What is Attribution in Digital Marketing?


Digital marketing is a strategy where many roads all lead customers to the same destination. How can marketing teams understand whether social media, email, search engine optimization, or a combination of all these are driving customer conversions? How to Measure Marketing Attribution.

2020 91

The Perfect Customer Marketer Job Description


Customer marketing is on the rise. According to Koyne Marketing’s 2017 State of Customer Marketing Report, 93% of organizations agree that customer marketing is important or very important to their revenue, and more than two-thirds are planning to boost their investment in customer marketing over the next year.

2017 65

Best Practices for Marketing Database Cleanse

Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. Download the eBook to get the most out of your database cleanse and find an appropriate vendor for your B2B marketing objectives.

Social Customer Care: What Every Marketer Needs to Know

Experience Investigators by 360Connext

It’s often viewed as a channel for marketing and service and seen as something that might happen, but isn’t really the main driver. After presenting on this topic for groups like WOMMA (Word of Mouth Marketing Association) and OMI (Online Marketing Institute) as well as a popular topic at conferences and corporate events, we decided to present to you, our community! We get asked a lot about how to help customers in the 24/7 always-connected world we live in.

2015 236

Reputation marketing: 5 pillars to success


Instead, you can practice reputation marketing. What is reputation marketing? Reputation marketing is the process of proactively shaping a positive perception of your business to attract more customers and grow your business. Why reputation marketing matters.

2020 78

Using Insights to Stay Ahead in an Oversaturated Market


New competitors popping up, alongside industry titans expanding into new markets, make the competition for share of wallet more crowded than ever.

2021 130

How to Increase Marketing Reach: Activate Your Advocates Now!

Experience Investigators by 360Connext

They amplify your marketing reach , and they deserve your attention and care in return! Activating your brand advocates can be a wonderful way to increase marketing reach and grow your business. 360Connext serves mid-market companies and larger by helping them evaluate their true customer experience. More Posts - Website Follow Me: The post How to Increase Marketing Reach: Activate Your Advocates Now! Organizations long for brand advocates.

2015 221

Data-Driven Marketing 101

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics.

Why CX and Marketing Go Together—Now

Daniel Group

Why CX and Marketing Go Together—Now. Too often, marketing and CX improvement efforts happen as different activities in B-to-B companies. However, CX and marketing should go hand-in-hand for success. Marketing can focus more resources on targeting new accounts.

2021 56

Is Customer Experience Really The New Marketing? Join The debate!

Beyond Philosophy

The topic: Is Customer Experience the new marketing, or is it an entity on its own? I don’t see it this way, and I see it as an entity/team separate from but working closely with marketing. The post Is Customer Experience Really The New Marketing?

2021 95

Guest Post: Customer Experience – Can It Work With Email Marketing?


He shares some digital marketing strategies that can help to create a more meaningful customer experience. There are a lot of tools in today’s marketing that can help drastically increase your revenue and grow a successful brand.

2020 82

What is Marketing Mix Modeling?


Marketing strategies are all about customer engagement, plain and simple. But if marketing is intended to merge these two lanes - your business identity and potential customers - what’s the best way to determine if the process was successful? How Does Marketing Mix Modeling work?

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

Meet The New Rising Star In B2B Marketing: The Customer Marketer


When it costs 6X more to attract a new customer than it does to keep an existing one, does it still make sense for marketers to focus mainly on generating new leads, rather than nurturing current customers? As more and more companies turn their focus away from short-lived marketing campaigns, and towards building ongoing.

2017 60

Your Customer Experience is the Best Marketing

The DiJulius Group

1. Feature Article Your Customer Experience is the Best Marketing By John DiJulius, Chief Revolution Officer When it comes to a company’s budget, every department annually fights for an increase in its own budget.

2020 75

Best Practices to Monitor Your Remote Call Center Agents


This week we feature an article from Tanya Bansal , Marketing Executive at Ameyo. Tanya Bansal is an enthusiastic individual, Marketing Executive at Ameyo , keen to learn customer problems, helping businesses find the right solutions effortlessly.

3 Marketing Surveys for Tuned-In Teams


Top 3 Marketing Surveys. Website surveys are ideal for collecting data that can be used to improve your layout, help optimize content, and learn about the market segment attracted to your services. It can also be used to improve your content marketing strategy in the future. This info can help marketers develop more compelling campaigns and build effective go-to-market strategies. Ready to move mountains (or at least metrics) with your marketing?

2018 188

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!

The Ultimate Conversational Marketing Guide

ProProfs Chat

Thanks to the wonder that Digital Marketing is, all of this is now possible. ” And, when talking about conversations, we must also talk about the trending Digital Marketing tool – Conversational Marketing. What Is Conversational Marketing?

2020 86

The Marketing Mix: Understanding the 4Ps of Marketing


The key elements included in a marketing campaign are usually considered the 4Ps of marketing. The 4Ps of marketing are considered a foundational model for businesses. They are the set of marketing tools used to pursue marketing objectives. .

2021 52

It’s time to Blend CX and Marketing

Daniel Group

It’s time to Blend CX and Marketing. Are you ready to blend your CX and Marketing plans for 2021? In my recent blog, Why CX and Marketing Go Together—Now , I outline the benefits of combining these efforts for your business. Why CX and Marketing Go Together—Now.

2021 79

Birdeye awards: Here’s why we’re the #1 Experience Marketing platform on the market


There’s a reason why Birdeye is the #1 Experience Marketing platform on the market. Birdeye has been named an overall leader in categories as diverse as SMS Marketing, Experience Management, and Online Reputation Management for 12 consecutive quarters.

2021 56

The Ultimate Marketing Efficiency Checklist

Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have!

eCommerce Marketing


What is eCommerce Marketing? eCommerce marketing includes the marketing activities done before, during and after a customer’s visit to an online store. Before customers visit online stores, eCommerce marketing focuses on driving traffic to the eCommerce store or site. However, marketers can drive traffic to eCommerce sites via offline channels such as direct mail, brick and mortar in-store promotions and outdoor advertising.

How Cadillac drives customer centricity in the luxury market


As a member of Cadillac’s global launch and lifecycle marketing team, I am obsessed about changing that perception. Luxury, the market that we’re in, is in flux. Today, the brands growing in the luxury market have a clearly articulated purpose. By 2020, Gen X and Gen Y consumers will drive the majority of purchases across markets, including cars. And as a marketer, that’s my passion: to provide consumers with unforgettable experiences. Rethinking marketing.

2017 163

How to Improve Customer Experience with Content Marketing


Content marketing is a great strategy to help attract more people to your brand and improve your overall sales. Articles

2019 183

What is Marketing Operations?


What is Marketing Operations? Marketing Operations is the science and art of optimizing efficiency and effectiveness of the Marketing organization. The purpose of marketing operations is to increase organizational efficiency, agility, and value. Growth of the marketing operations (MO) function was initially driven by the proliferation of marketing technology and increased pressure from the C-suite to prove the value of marketing and contribute to the bottom-line.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. However, there’s no team better suited to lead that charge than the marketing department.