Guest Post: 10 Ways Consumer Insights Help Improve the Customer Experience
JUNE 5, 2020
She shares how businesses can utilize consumer insights to help improve customer service and experience. Consumer insights have moved on from just supporting data for product improvement to being a core part of the strategic agenda at consumer-centric firms. As per market research , consumer insights have now become a top priority for as much as 80% of executives of large consumer products organizations. Continuous insights, not a one-time study.