Uncover and Action Comprehensive Insights with Flexibility


As customer expectations skyrocket and buying behaviors turn on a dime, companies are tasked with keeping up—something nearly impossible to do without some level of insight into what customers want and are expecting.

2021 130

Intro to Insight Communities


Elevate your existing Voice of the Customer strategy with a customer insight community comprised of thousands of highly engaged customers and prospects.

2021 130

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Quick Player Insights: PA Lottery Insiders


In July 2017, the Pennsylvania Lottery launched the Pennsylvania Lottery Insiders online research community powered by Alida (formerly Vision Critical).

2021 130

How to Use Customer Insight to Drive Business Growth


Companies need the ‘authentic human insight’ of their customers to make better business decisions.”. When you merge those insights with proven growth strategies, you have a winning formula for a thriving business. How customer insight can help: Most customer experience initiatives fail due to a lack of understanding around the customer journey. Customer insights help keep your journey maps accurate so you can deliver great experiences every step of the way.

2018 329

How Call Lifecycle Details Help Increase Customer Satisfaction

Do you want to better understand what your customers are experiencing on calls? Does your call center software lack key information, even if calls are recorded? Download this eBook now to learn how to gain insights on all your calls to increase your customer satisfaction!

A Day in the Life of an Insight Community Manager


Running an insight community is as much about attitude as it is aptitude. Best Practices Customer Experience Customer Centricity Insight Communities Voice of CustomerTo succeed, a community manager needs to have a progressive mindset above all else and be constantly looking for ways to innovate and evolve the community program.

Navigating the Journey from Information to Insights

Chadwick Martin Bailey

Be business-decision focused: Insights professionals know as well as anyone that a lack of focus throughout an engagement can have devastating consequences. I hope you find the above helpful in making your journey from information to insights.

CEMantica – turning sticky notes into actionable insights


A tool that would allow you to instantly share that data, also known as customer insight, with the relevant stakeholders. This now qualified data insight can be handled by the right people and acted on to resolve the issue. Actionable insight!

Expert Insights: The CX of Everyday Things


Little Things Make a Big Impact on CX It’s the little things that make the biggest difference in customer experience. Dave Fish, CEO of CuriosityCX, outlined a series of 3 “little” things that make a big impact on CX: 1. Words Matter The words you curate to connect with your customer can be the make. View Article. General

What is an insight in marketing?


An insight in marketing refers to deriving meaningful information from marketing data. The important part of any marketing insight is that it helps inform what a marketer should do next, given what’s currently going on with their marketing efforts. Consumer Insights

What We Learned From Our Own Data-Driven ABM Strategy

ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy. In this eBook, we will reveal the good and the bad from our own campaign and highlight some key takeaways on how to improve your ABM strategies moving forward.

Closing the insight-driven competency gap


With a customer-centric strategy comes the mandate to be insight-driven. And there is a profound delta between companies that identify as insight-driven and those that are. In other words, like customer centricity, everybody has committed to becoming insight-driven (or few would admit they were not) but far fewer companies display what Forrester describes as the five competencies of an insight-driven business.

Changes in Consumer Insights Shopping Habits

CSM Magazine

But what are these consumer insights and how to track changes? What Are Consumer Insights? Consumer insights are ideas used by brands or businesses to get a deep insight into how their audience thinks and feels. What Are Consumer Insights Changes in Food?

2021 52

More Than Just Data: Why Actionable Insights Matter


It should provide opportunities for strategic insight and support data-driven decisions. And you can provide genuine customer insights to the people who influence customer perceptions the most: your frontline team. Your leaders and frontline team need insight on meaningful things that they can do to meet rising customer expectations. . The post More Than Just Data: Why Actionable Insights Matter appeared first on CloudCherry. Photo by Adam Le Sommer.

How VMware, Stitch Fix, and Red Bull Effectively Leverage Customer Insights


At our very own Insights Day event in San Francisco, some of our most successful customers—VMware, Stitch Fix, and Red Bull—all took to the stage to discuss how they each effectively leverage customer insights to establish strong relationships with stakeholders , create personalized customer experiences, and fuel product innovation. Customer Insights

2019 149

Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

Many organizations fail to properly evaluate vendors during the selection process. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace. After reading, you’ll gain insight into the following components:

Insights from Insights


Last week we joined insights, research and marketing professionals from around the world at the Marketing Week Insights Show in London. From Confirmit’s perspective, we’re there to talk Customer Experience , insights, Voice of the Employee and anything to do with bringing together data to help businesses make better decisions. For obvious reasons, I was very pleased to see that there seems to be a shift from a metrics-driven focus to an insight-driven approach.

5 Insights About Sourcing and Developing Strategic Partnerships


Plus, his funny, outspoken style makes the introspective insight he provides all the more engaging. Peter’s insight is highly valuable for any industry, but especially in the contact center industry. For more insight, read our recent article on questions to ask in the contact center procurement process , or skip right to our list of contact center RFP questions. The post 5 Insights About Sourcing and Developing Strategic Partnerships appeared first on.

2018 163

What’s Missing from your Data Insights?

Experience Investigators by 360Connext

It’s vital to use real-life situations and analysis to determine what ACTIONS to take on those data insights if you want to work through your toughest customer experience issues. More Posts - Website Follow Me: The post What’s Missing from your Data Insights? People who know me well would agree I’m mostly right-brained. Though I do like to dig into statistical analysis or metrics , I enjoy right-brained, creative and emotional activities much more.

2014 195

Build Your Customer-First Foundation, Align Your Team, and Unite the C-Suite with Data-Backed Insights

Customer Bliss

Camille shared with our audience her insights and advice for experience leaders in the healthcare and insurance industries. She shares that she and her team started by pulling together all of their insights and analytics so they could have a solid place to build upon. And they help us understand our insights. Because our insights are just words on a page, but we bring them to life when talking to experts in that space.

2020 120

How ZoomInfo Solves Recruiting Pain Points

For recruiters to build their pipeline and search for the next candidate, they need to ensure they have access to the most accurate data on the market. More specifically, having access to updated information lets you engage faster with ideal candidates searching the job market. To begin getting these candidates in the right positions, it includes utilizing updated contact data and enhancing your outreach strategy for improved effectiveness.

Customer Data Insights: Best Practices for Tracking and Taking Action


To operate without insight into your customers’ preferences or behaviors is to work in the dark; it’s both ineffective and inefficient, leaving far too much up to chance. How Customer Data Insights Inform Next Steps. 3 Best Practices for Using Customer Data Insights .

More Than Just Data: Why Actionable Insights Matter


It should provide opportunities for strategic insight and support data-driven decisions. And you can provide genuine customer insights to the people who influence customer perceptions the most: your frontline team. Your leaders and frontline team need insight on meaningful things that they can do to meet rising customer expectations. . The post More Than Just Data: Why Actionable Insights Matter appeared first on CloudCherry. Photo by Adam Le Sommer.

The Four P’s of XM Insights

Experience Matters

This post identifies four ways that Experience Management (XM) insights can be used to better serve all of the human beings that an organization interacts with. The post The Four P’s of XM Insights appeared first on Experience Matters.

Customer sentiment analysis: Get actionable insights in seconds


It’s a daunting task to identify sentiment themes and turn that data into actionable insights that your team can strategically leverage. Get actionable insights for multiple locations.

2021 59

2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

5 Critical CX Insights You’re not Gathering Today


Insights shine a light on hidden opportunities. CX insights can help you connect experience to your business goals, beat the competition and deliver a consistently delightful experience to your customers. Gaining insight is essential to your success. Here are five insights that your CX platform is probably not equipped to gather (but should be). Journey-based insights. Think about the business insights you’re getting from your CEM today. Path Insights.

2019 204

How to deliver insight that inspires action


Insight-driven businesses are set to steal $1.2 With that much money at stake, more and more companies are investing in gathering insight and infusing it in all aspects of their business. But to get the maximum ROI from insight, it needs to inspire action and drive customer-led decision-making across the organization. Strong customer relationships are at the core of an insight-driven business. Share insight. Create a hub for your insights.

2017 109

Key Insights from Next Generation Customer Experience: Day One

Experience Investigators by 360Connext

More Posts - Website Follow Me: The post Key Insights from Next Generation Customer Experience: Day One appeared first on Customer Experience Consulting. I’m speaking at the Next Generation Customer Experience conference in San Diego this week, but today I got to be an attendee and participate in some great conversations about customer experience. There were sessions on co-creating with customers, social media, and customer journey mapping.

2015 191

Tesla: Intriguing Insight To Success

Beyond Philosophy

Fascinating Insight! The post Tesla: Intriguing Insight To Success appeared first on. Tesla announced that all of their cars will be self-driving cars. Wednesday’s announcement, delayed two days from the original announcement scheduled for Monday October 17th, stated that all of its cars will have the ability to drive themselves, referred to as level 5 autonomy. Before the announcement, many experts and industry commentators had little idea what it would be.

2016 131

Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found only 1.2% of companies achieved a score indicating maturity in data management practices. However, organizations are fighting back - and winning.

Making Insight Actionable: Closing the Loop and Driving Action


Bryan Rhodes and Brian O’Connor, two MaritzCX professionals, give their insights and a step-by-step process on how to incorporate a. Customer experience is driven by a company’s ability to recognize opportunities and act on them at the proper time. The tools that provide the best outcomes are achieved by combining specific programs with appropriate actions. View Article. General

2019 200

How BuzzFeed, Stanley Black & Decker and Group Nine Media are creating insight-driven businesses


More than 100 senior leaders joined us on the Refinery Rooftop to network and hear how three industry-leading companies—BuzzFeed, Stanley Black & Decker and Group Nine Media—are transforming their company DNA to become insight-driven businesses. Ashmeed Ali, head of market and brand research at BuzzFeed, shared how having customer insight inscribed in the company’s DNA allowed it to diversify its revenue stream beyond online advertising. “We’re

2018 136

Ventura Foods Cooks up Deep Customer Insights


Customer InsightsVentura Foods provides high-quality ingredients and food products to both restaurants and grocery stores across the United States and Canada.

2021 130

Webinar: Driving Action, not just Insights


The Temkin Group recently reported that , while 60% believe they do well at soliciting feedback, only 24% of large firms believe they do a good job of taking action on these insights. Temkin calls this type of analytics platform an Assistance Engine – an improvement on the traditional Insights Engine. Webinar: Get a little more action out of your insights. What businesses can do to drive more actionable insights from their data.

Times are Changing: How The Grommet uses Turnkey CX & Analytics Solutions to Stay on Top

Speaker: Chatdesk, Delighted, and The Grommet

More than ever, the insights you gather from customer feedback are vital to running your business. Just ask The Grommet, an online marketplace for makers and small businesses that uses Delighted + Chatdesk to easily capture, analyze, and act on customer feedback. What you'll learn: How to use Delighted to collect customer feedback and monitor the customer experience; How to save time on reporting by using the free Chatdesk dashboard to analyze Delighted surveys alongside email, social, and more; How to drive impact by identifying actions for cross-functional teams, such as Marketing and Fulfillment, and closing the loop with your customer's. Authors: Elise Luc, Ellie Peterson, and Jorge M. Pimentel