eglobalis

MAY 13, 2025

B2B companies face intense pressure to listen to customers across roles and touchpoints, beyond just the champion or primary contact. In fact, poorly executed surveys can alienate customers: Forrester notes that too many questionnaires feel like interrogations, effectively adding a negative touchpoint to the B2B customer experience.

B2B 312

B2B Multi-Channel Feedback 2025 312

InMoment XI

OCTOBER 23, 2024

From visiting your physical branch to paying an electricity bill through your app, each interaction with a touchpoint contributes to a customer’s perception of your business. For instance, First National Bank partnered with InMoment to better analyze data across all touchpoints using a custom text analytics model.

Banking 195

Banking Customer Experience Financial Touchpoint 195

InMoment XI

MAY 31, 2022

Each of these touchpoints influences the customer, and by analyzing customer behavior, feelings, and motivations around each touchpoint, you can begin to identify opportunities to establish more positive relationships by giving customers what they need at any given stage of their journey. Plot Touchpoints. So start there.

Customer Journey Mapping 396

Customer Journey Mapping Customer Journey Net Promoter Score Touchpoint 396

eglobalis

FEBRUARY 3, 2025

For instance, Oracle uses its Oracle CX Unity platform to unify customer data across touchpoints , enabling businesses to create personalized experiences at scale. How It Helps Companies Overcome Challenges: Challenge: B2B companies often struggle with delivering relevant content to diverse customer segments.

B2B 424

B2B Customer Experience 2014 2015 424

eglobalis

JUNE 3, 2025

In France , luxury retailer Galeries Lafayette integrates CX into the in-store and digital journey using customer sentiment analytics to adapt real-time service experiences across touchpoints. In closing , CX is the frame that surrounds every touchpoint, and also the glass through which customers see your brand.

Customer Success 390

Customer Success Net Promoter Score NPS Airlines 390

eglobalis

NOVEMBER 26, 2024

A culture of empathy ensures that it is consistently applied across all client touchpoints. Injecting Empathy into Organizational Culture Empathy must be more than an isolated practice—it must be embedded into the DNA of an organization. Incorporate Empathy into Onboarding: Make empathy training a core component of new hire programs.

B2B 514

B2B B2C Culture Workshop 514

eglobalis

JUNE 10, 2025

Predictive Journey Orchestration Advanced AI systems orchestrate user journeys by predicting the most impactful engagement touchpoints, significantly boosting conversion and satisfaction rates. Real Example: Microsoft Dynamics 365 employs predictive journey orchestration, improving enterprise conversion rates by 20%.

Innovation 323

Innovation B2B User Experience Competitive Advantage 323

eglobalis

JUNE 27, 2024

A well-crafted CX strategy transcends the superficial touchpoints of customer interaction, delving into the cohesive integration of all company divisions to deliver consistent, high-quality customer interactions. Real-time Customer Data Platforms (CDPs) integrate data from various touchpoints, offering a unified view of the customer.

Customer Experience 491

Customer Experience Customer Centricity Net Promoter Score Government 491

InMoment XI

NOVEMBER 18, 2024

Customer Journey Mapping Customer journey mapping tracks every touchpoint customers encounter with your organization. By gathering data from sources like surveys, reviews, and calls, the InMoment platform uses NLP and AI to identify and categorize key journey touchpoints.

Customer Journey Mapping 195

Customer Journey Mapping Social Media Customer Journey Competitive Advantage 195

InMoment XI

NOVEMBER 7, 2024

Customer experience automation refers to automating interactions or touchpoints throughout the customer journey. Improved Personalization While some may believe that automating certain touchpoints creates a similar, stale experience for every customer, the opposite is true. What is Customer Experience Automation?

Customer Experience 195

Customer Experience 2024 E-support Touchpoint 195

InMoment XI

JULY 6, 2025

To meet rising expectations, businesses need to streamline their efforts, automate the right touchpoints, and surface actionable insights faster than ever before. To maintain a consistent brand voice across every customer touchpoint, it’s essential to train your AI tools using your company’s tone, style, and messaging standards.

Management 195

Management Social Media Touchpoint Feedback 195

eglobalis

JUNE 30, 2025

Customer Experience at the Core Whether engaging clinicians or directly supporting patients, Medtronic designs every touchpoint to be empathetic, responsive, and educational. In the Diabetes division, patients have access to coaching, real-time troubleshooting, and a digital support suite accessible 24/7.

Culture 426

Culture Healthcare Leadership B2C 426

InMoment XI

JUNE 16, 2025

Reduce Hold Times With Smarter Call Routing With 70% of Americans choosing a phone call as their go-to for customer support, your call center is often the first and most important touchpoint. Use surveys, call recordings, emails, and other touchpoints to identify where agents are thriving and where they’re struggling.

Call Center 195

Call Center Customer Experience Net Promoter Score Average Handle Time 195

Experience Investigators by 360Connext

DECEMBER 10, 2024

Customer experience management, or CXM, is the process of understanding and managing your customers interactions with your brand to create positive experiences at every touchpoint. Start With One Customer Touchpoint Sometimes, you need to start small. If you arent sure where to start, consider touchpoints as a jumping-off point.

ROI 143

ROI Customer Experience Touchpoint Customer Journey Mapping 143

InMoment XI

MAY 18, 2022

Learning about key touchpoints is one of the best ways to become aware of problems as they arise. One of the most impactful methods to identify these moments and then reduce friction across your customer journey is InMoment’s Touchpoint Impact Mapping.

Customer Journey 397

Customer Journey Touchpoint Customer Retention Banking 397

InMoment XI

APRIL 6, 2022

Anytime a potential customer interacts with your brand, you have a touchpoint. Your touchpoints could be ads, your website homepage, a physical storefront, reviews, newsletters, phone calls with sales, or emails. To improve your customers’ journey, you’ll need tools to understand your customers and to utilize your touchpoints.

Customer Journey 387

Customer Journey Customer Journey Mapping Touchpoint Customers 387

eglobalis

JULY 31, 2024

Customer Experience Management (CXM) Software Tools like Qualtrics and Medallia as the leaders of this sector help manage and analyse customer interactions across different touchpoints. These tools allow businesses to create seamless, personalized experiences by understanding customer interactions across various touchpoints and channels.

Customer Experience 457

Customer Experience Social Media 2024 B2B 457

InMoment XI

DECEMBER 19, 2022

Ask the right questions about the main touchpoints of their journey, not just the start and end. Design Your Survey to Gather Feedback at Every Touchpoint. That’s why survey builders need to consider how to gather feedback at every touchpoint in real time.

Touchpoint 370

Touchpoint Feedback Workshop Customer Journey 370

Experience Investigators by 360Connext

JANUARY 7, 2025

Customer Touchpoints : Your CX program centers on customer touchpoints, which are every point of interaction with customers (both direct and indirect). This is another opportunity to use AI to your advantage and suggest which customer touchpoints are most critical to the overall experience and supporting your organizations goals.

Customer Experience 143

Customer Experience Customer Journey Mapping Touchpoint Metrics 143

eglobalis

SEPTEMBER 16, 2024

Unlike B2C interactions, B2B transactions are more complex, involving multiple decision-makers, longer sales cycles, and intricate touchpoints. This includes regular touchpoints with sales and support teams who interact with customers on the ground. In response, Schindler developed a more comprehensive CX approach.

B2B 409

B2B Customer Experience Customer Centricity Omnichannel 409

eglobalis

OCTOBER 14, 2024

These pillars include the basics: customer journey mapping, touchpoint analysis, feedback loops, and internal operational alignment. The traditional 5-6 pillar model of CX education was created to give professionals a structured approach to understanding customer experience.

Customer Experience 480

Customer Experience Customer Journey Mapping Innovation Net Promoter Score 480

InMoment XI

DECEMBER 3, 2024

It identifies customer pain points across various touchpoints and works to improve them. For example, CX leaders in the “Mobilize” stage work with marketing and product teams to provide a consistent experience across all touchpoints. For example, the team starts collecting and integrating experience data from multiple channels.

Customer Experience 195

Customer Experience Competitive Advantage Customer Centricity 2024 195

InMoment XI

OCTOBER 30, 2024

It improves customer satisfaction across all touchpoints. By leveraging digital solutions and user-friendly interfaces, insurers can enhance customer satisfaction at every touchpoint. It can greatly enhance customer satisfaction during critical touchpoints across the customer journey. Be transparent with your customers.

Insurance 195

Insurance Customer Satisfaction Customer Experience Multi-Channel 195

InMoment XI

DECEMBER 9, 2024

The goal: anticipate needs, foster emotional connections, and make every touchpoint memorable. Experience Design: From Transactions to Transformations Todays best experiences go beyond reducing frictionthey transform interactions. Heres how: Sustainable Interactions: Conscious design minimizes environmental impact and builds trust.

2024 195

2024 2025 Download Roadmap 195

eglobalis

JULY 25, 2024

BCG’s research indicates that American firms have significantly advanced in creating seamless omnichannel experiences, especially with AI’s continuous progress, integrating physical and digital touchpoints effectively.

Customer Experience 513

Customer Experience Innovation Customer Centricity Culture 513

InMoment XI

APRIL 3, 2025

Ensuring some consistency across these touchpoints is key. Successful customer experience strategies integrate data from various business functions to create a more unified approach.

Culture 195

Culture Social Media Government Loyalty 195

Retently

OCTOBER 23, 2024

Typically, most brands focus on surveying just a couple of key touchpoints, like post-purchase NPS to measure customer loyalty, or post-helpdesk interaction CSAT to gauge service satisfaction. While email remains the go-to option, certain touchpoints may benefit more from SMS or web pop-ups to reach customers where they are most active.

Retail 132

Retail NPS Touchpoint Feedback 132

InMoment XI

DECEMBER 6, 2024

From managing customer touchpoints to implementing advanced tools and strategies, achieving the desired results requires significant expertise and resources. These touchpoints allow you to address any challenges, share updates, and ensure that your CX strategy remains on track.

Customer Experience 195

Customer Experience Reference 2024 Download 195

InMoment XI

DECEMBER 7, 2022

Mapping this journey starts with the organization’s knowledge of its key customer touchpoints. Next, customers provide feedback and further input to pinpoints those touchpoints most important to them. They also provide context about their best and worst experiences, wins, and pain points.

Customer Experience 370

Customer Experience Call Center Touchpoint Measurement 370

eglobalis

MARCH 13, 2025

They want suppliers and partners who are easy to do business with, understand their needs, and provide consistent support across every touchpoint. Todays B2B buyers expect seamless, personalized experiences on par with their B2C consumer experiences.

Leadership 260

Leadership B2B B2C Net Promoter Score 260