Running Brand Awareness Studies

SurveyGizmo

Our Panels team is helping many customers run Brand Awareness Studies to enable marketing teams to understand where they stand today and how their advertising and marketing efforts are moving the needle. Longitudinal Reporting for Brand Awareness.

Your Ultimate Guide to Brand Perception

ProProfs Chat

Be it a small or a big business, good brand perception is the common business goal. The ultimate verdict on any brand is given by its customers. Image Source: Brand Master Academy. Your brand is what other people say about you when you are not in the room.”.

2021 87
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Create memories that tell your brand story

CX University

Marketing teams use it to get to know their customers, to personalise their brand reach and encourage brand loyalty. Ask five different people what customer experience means to their brand and you would probably get twice as many correct, but different answers.

Why Brand Perception Matters and How You Can Measure It

GetFeedback

Business is built on customer relationships, and brand perception sets the tone. Companies, of course, want to cultivate a positive brand perception among their target consumers, but it’s a tricky goal. As Brandwatch points out , companies don’t control brand perception—consumers do. So how can companies monitor and understand consumer brand perception when they’re looking at it from inside the box? We’ll cover some tools and methods that help brands capture it.

2018 224

Your Guide to Boosting ROI Through Customer Service

Today’s most successful brands understand how great customer support can grow their bottom line. Having provided outsourced customer support to some of the world’s top brands, we know what works, and now we’re sharing that with you.

Emotional Branding 101: What, Why & Examples

SurveySparrow

Are they simply for getting your work done, or do you feel emotionally attached to the brand? Why do you use the same brand again and again when you have a lot of other options? And, what if we tell you to switch to a different brand? . What Is Emotional Branding? .

2021 52

7 proven ways to measure brand equity

Qualtrics

Get started today with our simple guide to measuring brand equity What is brand equity and why does it matter? The concept of brand equity takes advantage of this customer behavioral tendency to maximize profitable sales over time. Two broad approaches to measuring brand equity.

The 3 Principles of Brand Loyalty After COVID-19 Rocked Our World

BlueOcean

Brand loyalty is a reflection of a customer’s commitment to a relationship with a given retailer or service provider. We quickly got used to holding everything and everyone at arm’s length – and for many customers, that included the brands they had once been loyal to.

2021 156

Improve Your Brand Image by… Losing Subscribers!?

Experience Investigators by 360Connext

Just because the customer is not happy in the current situation doesn’t mean they won’t be happy in any situation with your brand. Instead of being brand-obsessed and pointing out why the subscriber is making a mistake by unsubscribing, they respect her enough to know when her mind is made up. Many brands do a great job at showing their unique personality through marketing, and throughout the customer journey. Why One Bad Customer Interaction Could Haunt Your Brand.

2015 172

Brand Perception Surveys: Definition, Tips & Sample Questions!

SurveySparrow

Like Tolstoy’s king, leaders at every company are curious about what customers think of their brand. With brand perception surveys, you can find the answers to your brand-related questions without having to ever leave the office. What Are Brand Perception Surveys?

How to Use Data to Build Strong Customer Communities

Speaker: Carrie Melissa Jones Founder, Gather Community Consulting

Time and again, organizations assume that community member research is duplicative, cumbersome, risky, or incapable of yielding meaningful results. They simply move ahead with their communities and “iterate” as they go. The results of not performing community member research? Mediocre, copycat brand communities that fail to deliver on employee or customer expectations. On August 12th at 12 pm EDT, Carrie Melissa Jones will be sharing the importance of undertaking research whether you are preparing to launch your community or are planning a strategic pivot, and how it can impact cross-organizational value.

How a Better Brand Experience Turns Consumers into Loyal Customers

Second to None

Your brand experience is a multi-layered avenue that draws a connection between you and consumers — positively or negatively. It’s your personality, values, and attitude that fuels your brand’s perception out in the world. Let’s first define brand experience.

2021 93

3 Ways Customers are Tracking Brands (and Judging YOURS!)

Experience Investigators by 360Connext

Customers are tracking brands and how they how they interact with customers. And they’re giving their friends all the dirt they find on your brand! The post 3 Ways Customers are Tracking Brands (and Judging YOURS!) Blog Customer Engagement Customer Experience brand image customer engagement customer service feedback linkedin Social Media Twitter

2016 171

Brand Portfolio Secrets to Success (The 5 Things You Need to Know)

C3Centricity

How do you know when you have too many variants in your brand portfolio? One of the most popular evergreen posts on C3Centricity is “The Beginners Guide to Brand Portfolio Management.” consumer #brand #Marketing Click To Tweet. CORPORATIONS ARE BRANDS TOO!

Guest Blog: How to Engage Customers with Your Brand

ShepHyken

These are not only customers but brand loyals. Brand loyals are willing to spend more and have more trust in you than other brands. In 2020 , customer experience will overtake price and product quality as the key brand differentiator. An effective customer engagement platform allows you to reward your brand loyals. The ultimate goal of any business, here, is to nurture long-term affinity and loyalty for the brand.

Blog 91

Using Customer Reviews, Advocacy, and Referrals in Your Journey Map

Speaker: Jeremy Boudinet, Marketing Manager, Nextiva

Customer reviews and referrals are invaluable assets to a company--with them, you can build a worthy reputation, attract new customers, and improve your CX. But if you have to beg a customer to give a review or referral, you're doing it wrong. Making a customer want to advocate for your brand takes passion, personalization, and gratitude: all things that can be gracefully elicited throughout the customer journey map. The best customer experiences go beyond the sale. Join Jeremy Boudinet, Marketing Manager of Nextiva, and learn the tools for getting that glowing review.

Customer Centric Internal Branding

ClearAction

Customer Centric Internal Branding Lynn Hunsaker. Customer centric internal branding revolves around customer well-being. Internal branding has various meanings, such as becoming employer of choice, communicating the company’s marketing programs to employees, emphasizing core values, engaging employees for high morale and productivity, or aligning internal behaviors with what’s promised to customers. (By We Live the Brand.

How To Train Your Employees To Be Brand Ambassadors

Influitive

When you’re looking for ways to improve your branding and reach with consumers, some of your most important assets are (literally) sitting right in front of you: your employee ambassadors. In some shape or form, all employees have interactions with customers, be it directly (sales and customer service reps) or indirectly (developers, fulfillment workers, and.

How the best Customer Experience Brands balance Technology with Humanity: MIT Tech Review

CloudCherry

For their purposes, an Iconic firm is one that maintains “the highest levels of customer experience and have world-leading brand recognition” and also possess other key distinctions from their counterparts, such as: Being omnichannel leaders. 75% feel it is one of the most important components of their brand value, compared with 46% on average and 21% among low-performing firms.”. Brands that Delight Customer Experience iconic brands tech review

2018 163

Retain Consumer Trust By Keeping Your Brand Promises

Second to None

Any brand that hopes to connect with consumers is must reckon with the powerful nature of public scrutiny in the digital age. As a society, there are now elevated expectations for brands that we spend our money on due to the proliferate expansion of available options across industries. These major missteps are obviously things to avoid, but it is not only viral moments that infect your brand reputation.

2018 102

2021 Community Predictions

What does 2021 have in store for the community profession? Will these unprecedented times expedite the rise of branded communities? What can organizations do to ensure their business remains relevant? This year's community predictions have all the answers! 2020 was a year unlike any we've seen in our lifetimes. These challenges have pushed organizations to seek digital solutions to remain relevant and connect with their customers online. What impact has the global situation had on the community and what can we expect moving forward into 2021? This year's annual Community Predictions will provide you with everything you need to know to succeed in 2021.

Why are Top Brands Embracing AI Chatbots?

Comm100

From Starbucks to Duolingo and in almost every industry in between, top brands are turning to chatbots to improve their customer service and support operations. While some brands were initially hesitant to get onboard, thanks to tech advancements, these chatbot fears are being put to bed.

2021 83

Brand Storytelling Is A Competitive Advantage

Forrester's Customer Insights

Brand and Communications SiriusDecisions ResearchStorytelling is an essential skill that inherently engages audiences and makes content distinctive and memorable. Yet, B2B marketing professionals often struggle to create compelling stories.

SAP CX Live Munich Recap: 3 Universal CX Challenges for Big Brands

Experience Investigators by 360Connext

We like to believe this about ourselves, our brands and our customers. You, your brand, your org structure and your customers are most likely facing many of the same CX challenges as your competitors. There are certain CX challenges all brands are facing right now in their efforts to create powerful customer experiences. Do you know all the ways your brand builds trust with customers? These are the big questions many brands are facing now.

2019 112

Customer Experience: The Only Path to Brand Loyalty

Andrew Mcfarland

What kinds of companies come to mind when you think of the world’s most respected brands? How do you suppose those companies became the most respected brands? Customer Experience Customer Loyalty Brand Brand Awareness Brand Loyalty Brand Management Brand Recognition IntentionalIf you answered “marketing” or “advertising” you’re only partly correct. The complete answer.

Everyone Is Accountable and Responsible for a Great Customer Experience!

Speaker: Bryan Horn, Founder, CS Solutions

If you've ever called a bank, cable company, or organization that thinks it's "too big to fail", you've probably run the customer service gauntlet: you start off with a seemingly simple request, and you call the customer service line. Once the general service rep hands you off, you're transferred to every department known to man. Further and further down the rabbit hole you fall, and each time you're transferred, the waiting room music plays longer and longer, and the person at the end of the line knows less and less about you and your problems. After the call, you've probably popped a blood vessel. Join Bryan Horn, author of The Customer Service Revolution and founder of CS Solutions, and learn how to master the warm handoff. Bryan will teach how to develop a culture of accountability so that all members of the organization are equipped to handle customer concerns and offer quick resolutions.

Strengthening Brand Experience in the Grocery Industry

Second to None

2] So, while it is important to stay on top of the increasing digital trend, it is equally as important to maintain a strong brand experience for in-store customers. Big change in any industry is slow; in the meantime think about these ideas to improve your grocery store’s brand experience. Private Brand (PB). Private brands currently have a large influence in the grocery industry. Loyalty and reward programs are the bread and butter of brand experience.

Do Customers See Themselves in Your Brand Identity?

Experience Investigators by 360Connext

When conducting a recent touchpoint inventory workshop, the client was surprised when I pressed for what their brand promise really was. The best experiences are all about identity of both the brand and the customers. Have you really thought hard about your own brand identity? More Posts - Website Follow Me: The post Do Customers See Themselves in Your Brand Identity? The Power of Identity. The North Face asked customers to walk their talk recently in Korea.

2014 178

The 3 Pillars of Brand Customer Loyalty

Advantage Communications

Think back to your last big purchase. Was it a new laptop to update your old, slow and laborious one that you had been working on for the past couple of years? Perhaps it was something less exciting like a lawn mower to replace the one you have been using for the past 10 years?

2021 70

4 Key Takeaways For Brands From CES2021

Forrester's Customer Insights

They buy into the promise of a brand and then measure its delivery through outcomes. Age of the Customer Brand and Communications CMO Trends Customer Experience Strategy marketing strategyCustomers don’t buy technology. They don’t even buy products.

2021 51

Research Report: The State of Community Management

Online communities provide a wealth of benefits for organizations. In collaboration with the Community Roundtable, we have provided you with a comprehensive summary of The State of Community Management 2020. Get a free copy today!

Is Your Company’s Brand Under Attack Because Customers Are Changing Their Expectations?

Middlesex Consulting

The post Is Your Company’s Brand Under Attack Because Customers Are Changing Their Expectations? Customer Experience brand change CXThe pandemic still has the world in its grip, but it is becoming looser as vaccinations become more widespread.

2021 78

How smart brands measure customer intelligence ROI

Alida

In our e-book The 10 Smartest Brands: How They Use the Competitive Advantage of Customer Intelligence , we reveal how companies like D E WALT, LinkedIn and Salomon engage with customers to make better marketing, customer experience and product innovation decisions. Some brands, for instance, use insight communities to offer research services and data to clients and partners. Some brands use their community to build buzz and awareness.

ROI 176

Adopting AI Responsibly to Prevent Risks to Your Brand and Customer Experience

eglobalis

Adopting AI Responsibly to Prevent Risks to Your Brand and Customer Experience , employee experience , artificial intelligence , ethics , customer centricity. The post Adopting AI Responsibly to Prevent Risks to Your Brand and Customer Experience appeared first on Eglobalis.

2020 133

Brand communities and the buyer journey: A millennial’s perspective

Lithium

Naturally, we approach our brand relationships in the same light. The impact Communities have on our brand relationships is best illustrated by data. I’ll leave you by wrapping up this post in a beautiful Millennial bow: If you wanna be our brand, you gotta get with our friends.

2021 52

The Art of Community: Higher Logic & Vanilla Forums Super Forum!

Speaker: Keynote Speaker, Guy Kawasaki, Chief Evangelist, Canva

In its 12th year? Super Forum is the largest and most comprehensive conference for executives, community managers, marketing, membership, and customer success professionals who want to connect, engage, and create better customer and member experiences. And this year, we’re going even bigger as we add Vanilla’s highly regarded Conversations conference into the mix. Register today!