Customer Service Marketing: How to Align Marketing and Customer Service for Success
Brandwatch CX
JUNE 24, 2025
The customer service and the marketing departments of a company are usually two distinct and very different departments. However, smart businesses are realizing that in this day and age of social media and online reviews that customer service and marketing go hand in hand. It is very important for organizations to change the policies of old and have marketing and customer service work together, as each department can make the other’s job easier and achieve goals faster.
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