Tue.Jun 24, 2025

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Customer Service Marketing: How to Align Marketing and Customer Service for Success

Brandwatch CX

The customer service and the marketing departments of a company are usually two distinct and very different departments. However, smart businesses are realizing that in this day and age of social media and online reviews that customer service and marketing go hand in hand. It is very important for organizations to change the policies of old and have marketing and customer service work together, as each department can make the other’s job easier and achieve goals faster.

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Brand mentions for SEO: How they boost trust, visibility, and search rankings

BirdEye

In today’s digital media landscape, brand mentions are one of the most important indicators of how your brand is perceived by the public. Whether someone praises your product on social media, references your company in a news article, or discusses your service in a video review, all these mentions matter. These organic mentions can influence your online reputation in ways advertising cannot.

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What Leading Enterprises Are Teaching Us About the Future of Visual Agentic AI

TechSee

When you work alongside the world’s most connected brands, you start to recognize emerging patterns—signals that reveal not just where the industry is going, but what it’s learning along the way. Visual Agentic AI is no longer theoretical. It’s being used, tested, and refined in real-world service environments. The enterprises adopting it aren’t chasing trends—they’re solving persistent service challenges with a new kind of clarity.

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Simplifying Multi-Channel Communication with Call Center AI Solutions

CSM Magazine

Why Multi-Channel Support Needs a Smarter Approach Customers today don’t think in terms of channels—they just want to reach your business in the easiest way possible. One moment, they’re on live chat. Next, they’re following up via email or calling directly. For businesses, this presents a challenge: keeping the experience consistent, regardless of how or where a conversation begins.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Customer behavior analysis: Know the psychology behind why they buy

BirdEye

Why do two people with the same income, interests, and location respond to the same product in completely different ways? The answer lies not just in customer behavior but in why that behavior occurs. That's what makes customer behavior analysis such a powerful strategy for modern brands. Most businesses already track clicks, reviews, and survey scores, but that’s only half the story.

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“The Costanza Rule” in Customer Experience.

Innovative CX

Do the opposite. “I always have tuna on toast. Nothing's ever worked out for me with tuna on toast. I want the complete opposite of tuna on toast. Chicken salad, on rye, untoasted. and a cup of tea. Yes, I will do the opposite. I used to sit here and do nothing, and regret it for the rest of the day, so now I will do the opposite, and I will do something!

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Building Customer Loyalty Before the IPO: What Can Startups Do to Win Over Customers—and Keep Investors Interested?

CSM Magazine

Every founder dreams of taking their company public. But while most of the attention tends to focus on revenue, market share, and that all-important IPO date, there’s another factor that often gets overlooked: customer loyalty. It may not show up on a balance sheet, but it can make or break a company’s momentum. The strongest brands entering the public markets aren’t just profitable—they’re trusted.

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No more social media post planning: Birdeye’s Social Publishing Agent ends the grind

BirdEye

While marketers have mastered scheduling tools and design templates, one thing still slows them down every week: a blank social media calendar. The real issue isn’t a lack of creativity. It’s the planning. And, it only gets tougher when you’re managing multiple locations. Many tools claim to make social media post planning easier. But in reality, they often add more work.

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What Happens After Delighted Shuts Down?

SurveySensum

Delighted Is Shutting Down – What CX Teams Should Do Next “Wait… what?! Delighted is shutting down?” Yes, it’s true. The beloved CX tool that so many businesses relied on for collecting customer feedback, running NPS surveys, and closing the loop on customer experience is being sunset by 2026. If you’re using Delighted, this news probably raised a few alarm bells: What happens to all your NPS and CSAT data?

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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How large language models (LLMs) evaluate your content and how to write for them

BirdEye

When optimizing content for AI-driven search, most people immediately think of technical elements like structured data, Schema.org tags, or rich snippets. While structured data can help, it’s only part of the picture. The real game-changer? How your content is actually written. Today’s AI models like those behind Google’s AI Overviews, ChatGPT citations, and other generative search features go beyond code.

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How to Build a Beta Test Support Plan (+ SLA Tips and Checklist)

Centercode

AI-driven user testing, video insights, plus seamless app distribution and expert resources— discover Centercode 10x. Platform Scalable, Automated, Real-World User Testing Centercode is the leading platform to manage impactful in-the-wild user tests. Start for free , scale as your program grows. Platform Overview Managed Services Compare Plans What's New?

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Superdial Raises $15M to Automate Healthcare’s Endless Admin Phone Calls

CSM Magazine

SuperDial founders Sam Schwager and Harrison Caruthers As AI agents reshape work across industries, SuperDial is targeting one of healthcare’s most expensive and invisible burdens: administrative phone calls. Today, the company announced $15 million in new funding to scale its voice AI platform, which automates high-friction insurance calls that cost provider organizations and billing companies billions of dollars every year.

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AI Race: Can Huawei Close The AI Gap?

Forrester's Customer Insights

Huawei just raised the stakes For those just tuning in, NVIDIA has been driving much of the AI infrastructure conversation. Huawei has been, not so loudly, building its own AI stack, right from the silicon to systems to AI models. CloudMatrix ups Huawei’s play in the market considerably. The CloudMatrix-Infer system is no ordinary cluster.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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AtData Introduces Validation 2.0: Next Generation Framework Enhances Impact of Email Validation

Customer Think

Please enable cookies. Sorry, you have been blocked You are unable to access customerthink.com Why have I been blocked? This website is using a security service to protect itself from online attacks. The action you just performed triggered the security solution. There are several actions that could trigger this block including submitting a certain word or phrase, a SQL command or malformed data.

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Customer Experience Quality In The US Falls To (Another) All-Time Low

Forrester's Customer Insights

While persistent challenges plague CX in North America, EMEA offered some bright spots. Learn about this year’s Customer Experience Index (CX Index™) scores and the lessons they hold for brands.

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From Clutter to Clarity: Why Spring-cleaning Still Resonates for Time-poor Consumers

Maru Group

As we approached the midpoint of 2025, we asked consumers to take a moment to reflect on the goals they set at the start of the year. For many, this reflection comes with mixed feelings. Our research reveals that  50% of UK consumers are not on track with their 2025 goals , with women significantly more likely than men to feel they’re falling behind.

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US Health Insurers’ Total Experience Fails To Impress

Forrester's Customer Insights

Before diving into the highlights of this year’s study, The US Health Insurers Experience Metrics Rankings, 2025, let’s first set some context. Since 2016, Forrester has been tracking the quality of brands’ customer experience (CX), using the Customer Experience Index (CX Index™), which links customers’ perceptions of CX quality to loyalty.

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Frost Radar: Voice of Customer Analytics, 2024

Understanding and improving your customer experience (CX) can have a massive impact on your bottom line. Choosing the right voice of customers (VoC) solution is a critical step to elevating CX. Frost & Sullivan researched more than 50 leading VoC vendors, analyzing both their “innovation index” and “growth index” to independently select the top 10 performers in each of these categories.

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Announcing The Forrester Wave™: Security Analytics Platforms, Q2 2025 — The SIEM Vs. XDR Fight Intensifies

Forrester's Customer Insights

Find out how our latest analysis of the security analytics platforms space illustrates the dramatic changes this market is undergoing as legacy SIEM vendors are locked in heated competition with surging XDR providers.

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