How Emotion-Driven Innovation Increases Customer Loyalty
MARCH 5, 2019
Emotional understanding of customer experiences is often what leads these companies to their most innovative practices. So, practice emotion-driven innovation. Make-Mom-Proud companies strive for innovations starting with the emotions customers are having. Both the Disney Institute and Gallup Research tell us that companies who practice this kind of emotion-driven innovation earn customer advocates three times more likely to recommend.