What’s Next For Digital Consumer Behaviors?

Forrester Digital Transformation

Read why you should eschew “new normal” thinking when it comes to consumer behavior. Age of the Customer Consumer Energy Index customer experience Customer Insights digital business promotedWe’re in a deeply unsettled, volatile moment—and change is here to stay.

2022 83

Consumers Crave Authenticity, And CMOs Can Deliver

Forrester Digital Transformation

As the age of misinformation and slew of dubious corporate claims threaten consumers’ trust in brands, consumers are desperate for authenticity. In our new report, The Algorithm Of Authenticity, we synthesize consumer data, industry case […].

2022 82

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The New Green Consumer

Forrester Digital Transformation

Unsurprisingly, European consumers lead on green adoption, while Australian and US consumers are the least green. There is no “one size fits all” approach when it comes to green consumers, as their behaviors, attitudes, and expectations are evolving quickly.

2022 52

Consumer Travel Plans for 2022

Engine Insights

Blog consumer insights surveys Travel & HospitalityWhen it comes to brand communication and marketing, creative efforts and strategy can often feel like a shot in the dark.

2022 72

Changes in Consumer Habits: Looking Back Over the Last 12 Months of Retail

This large-scale North American survey explores changes in expectations over the last year. You’ll learn what consumers expect, how habits are solidifying, and where to focus to drive the greatest impact.

European Consumers Drive The Sustainability Demand

Forrester Digital Transformation

It’s no secret that European consumers are increasingly concerned about the environmental impact of their consumption habits. We’ve recently conducted net-new data research to gain a snapshot of European consumers’ environmental expectations and attitudes.

2022 52

The Top 3 “Blended Experiences” Retail Consumers & Employees Expect This Year

InMoment XI

Then let’s take a look at three concrete examples we’ve discovered based on data our Strategic Insights Team collected from consumers and employees across North America. In 2022, modern retailers will face many challenges as the industry continues to recover from the global pandemic.

2022 260

Personal Narratives Bring Retailers Closer to Consumers


Retailers are always on the lookout for a way to connect with consumers, and what better way than capturing their exact verbatims about your brand? Personal Narratives overview, and how they help CPG (and really, any) brands adjust and meet the needs of consumers.

50 Consumer Behavior Survey Questions (Free Template + Examples)


Why are consumer behavior survey questions important? By studying who their consumers are, and the factors that influence consumer behavior, marketers can present their products and services in a way that grabs their attention and gives the most value.

2022 52

The Green Consumer Paradox

Forrester Digital Transformation

With: Melissa Chaudet As consumers, we don’t always act according to our values. Organizations should not try to make us feel guilty for that: on the contrary, they should help us overcome our contradictions and empower us to consume more responsibly.

Customer Perceptions of the Community Experience

Customer experience expectations are ever-changing so understanding what they are is crucial to the success of your brand. Get a copy of the free report from Vanilla Forums today to find out how customer expectations can be addressed through community and how community can affect your brand’s bottom line.

Consumer Behavior & COVID Adjustments in Convenience Stores


Convenience & Gas Consumer HabitsAfter a rollercoaster of a year, Cameron Watt, President and CEO of Intouch Insight, was back and in person at the 2021 Outlook Leadership Conference in Los Angeles!

Which 2019 Consumer Trends Will Impact Your Customer Experience Strategy?


Let’s get real: once-transformative technologies that allowed businesses to respond to consumer needs with speed and agility no longer elicit the oohs and aahs they once did. While new technology continues to emerge, the digital transformation of recent years has conditioned consumers to expect ultra-responsive, technologically-powered customer service, but they want more than that. Consumers Expect Brands to Know Their Personal Preferences. Consumers are Hungry for Honesty.

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Global consumer trends in 2022


Consumers want better experiences in 2022, and businesses are failing to respond – risking on average 9.5% Read on for top-level insights from our Global Consumer Trends 2022 report. Trend 1: Consumers have had enough - and they’re willing to walk.

2022 41

What Do Consumers Think About Personalized Experiences?


To fuel the insights in this issue, we surveyed over 2,000 consumers, instead of marketers, to unpack the amount and extent of data consumers are willing to share. Merkle’s Customer Engagement Report is back for Q1 2022.

2022 87

Top 3 Ways to Conquer Virtual Retail Woes With Messaging

Today’s customers want to be met on the channel of their choice with experiences that are both personal and unique. Meeting these needs means delivering relevant experiences through the right technology such as messaging. Discover three ways to improve business outcomes by deploying messaging and AI. This quick read will help you discover strategies that help your brand stand out and go beyond customer expectations.

3 Ways Work at Home Is Shifting Consumer Behavior


With so many more people at home working, studying, and finding entertainment across devices, the way consumers are behaving and interacting with brands is changing. Here are 3 key areas where consumer behavior is shifting, and how you can modify your strategy to accommodate. Consumer spending centers on essentials. These spending shifts aren’t surprising, and they reflect cautious consumer sentiment about economic recovery after COVID-19.

Brands Capturing Consumer Hearts & Attention


Understanding consumer habits is key to brands seeking to capture consumer hearts and attention. Ways that brands that have winningly captured consumers’ attention with the help of social media analytics. Consumer Hearts Aren’t Complicated.

4 examples of direct-to-consumer initiatives—and what you can learn from them


The PC giant long ago decided to sell through partners and retail channels too, but today some established brands are opting to experiment with their own direct-to-consumer (DTC) models. According to Nielsen, 90 percent of consumers would rather buy directly from a brand if they could. The Dollar Shave Club is an excellent example of such consumer behavior. Selling directly to consumers could reduce costs and enable brands to invest in direct marketing that builds loyalty.

2017 131

All Brands Must Build Value From Direct-To-Consumer

Forrester Digital Transformation

The value of a brand’s direct-to-consumer (D2C) digital presence goes beyond direct sales. Of course, D2C consumer purchases bring benefit brands with better margins, since they avoid fees or commission charges from partners.

6-Step Guide to Operationalize a Consumer Connects Program

Why do consumer-centric organizations succeed? How can my company build a consumer connects program? Establishing a Connects Program is a great way to support your consumer insight initiatives. Learn how to do it with the right tools in Discuss.io's eBook.

Predictions 2022: Weary Consumers Seek Immediate Happiness And Comfort

Forrester Digital Transformation

In 2022, consumers will continue testing new ways to fulfill their needs with an eye towards long-tail pandemic disruption. Age of the Customer CMO Trends Consumer Energy Index customer experience Customer Insights customer loyalty Data Insights empowered customers predictions promoted

2022 52

Consumers Ride A Rising Tide Of Consumer Energy Into 2021

Forrester's Customer Insights

Age of the Customer B2C Marketing Chief Marketing Officer Consumer Energy Index customer experience Customer Insights Data Insights pandemic

Simmons Leverages TikTok to Target Young Consumers


They recently experienced wild success leveraging TikTok to target young consumers during this lockdown. We will investigate how a brand can capture consumers by harnessing popular media, examined via social media listening. So, the consumer and market intelligence was clear.

Emotionally Charged Consumers Are Ready For New Experiences

Forrester's Customer Insights

Age of the Customer CMO Trends Consumer Energy Index customer experience Customer Insights customer loyalty Customer Segmentation Data Insights pandemic

Changes in Consumer Habits: Looking Back Over the Last 12 Months for Restaurants

This large-scale North American survey explores changes in expectations over the last year. You’ll learn what consumers expect from restaurants and food service establishments, how habits are solidifying, and where to focus efforts to drive the greatest impact.

Magic Mirror Reflects Major Innovation for the Connected Consumer

Experience Investigators by 360Connext

Visit me on the web at MikeWittenstein.com More Posts Follow Me: The post Magic Mirror Reflects Major Innovation for the Connected Consumer appeared first on Customer Experience Consulting. Blog Customer Engagement Customer Experience customer service Featured Recent News connected consumer innovation linkedin As a full-time experience designer with 15 years of experience, it takes something pretty spectacular to turn my head. Eye-popping innovation for top-notch service.

2014 169

An Exploding Stove, Epic Hold Music, and AI that Measures Consumer Emotion

Chadwick Martin Bailey

Emotion is a powerful motivator—arguably THE most powerful motivator—and can make or break a consumer relationship. Consumers are people. Erica is CMB’s VP of Consumer Psychology.

The Importance of Consumer Behavior in Marketing


It's about meeting consumers' needs, understanding what makes them tick, and speaking to them in the ways that make them want to engage. In order to do this, marketers turn to a variety of reports, surveys, and tools to understand one thing - consumer behavior. Consumer Behavior

Brands Helping Consumers Shop for Jobs this Labor Day


The pandemic has been hard on consumers financially. And this is why there’s a very wise push for brands to help consumers shop for jobs instead of sales today. And one company is behind this consumer and market intelligence -informed effort.

5 Things Businesses Need to Know to Thrive in a Post-COVID World

People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!

What Is Consumer Buying Behavior?


Definition of Consumer Buying Behavior: Consumer Buying Behavior refers to the actions taken (both on and offline) by consumers before buying a product or service. Consumer Behavior

Consumer Loyalty 2030

Peter Lavers

In his second blog written as part of the SAS UK Collaborators programme reviewing the SAS / Futurum “Experience 2030” report , Peter Lavers digs deeper into the question regarding what will drive customer loyalty in the future (up to 2030).

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The Impact of Incentives on Consumer Behavior

Beyond Philosophy

The post The Impact of Incentives on Consumer Behavior appeared first on CX Consulting. Organizations use lots of incentives to encourage specific behaviors. The idea is that people will change behavior because of the monetary element of incentives.

Live Session: Consumer Products - Revenue Growth Management

SAP Customer Experience

Consumer Products sap tpm Customer Experience Industry Cloud Machine LearningRevenue Growth Management Learn about the vision for SAP Revenue Growth Management. Register Wednesday, January 19, 2022 11:00 AM – 12:00 PM ((UTC-05:00) Eastern Time (US & Canada)) What CPG growth challenges & questions can revenue growth management help address and what is the SAP vision for RGM ?

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Are We Building Relationships That Will Last a Lifetime?

Speaker: Lauren Feehrer, President and Founder of LoyaltyCraft Consulting

Genuine connections between brands and consumers happen when empathetic team members are enabled with effective technology. To remain competitive in the next normal, we must examine how at the heart of digital transformation is consumer connection. Join Lauren Feehrer, Founder and President of LoyaltyCraft Consulting, to learn how the merging of empathy and technology can transform your Customer Experience.