ShepHyken

FEBRUARY 5, 2024

This episode of  Amazing Business Radio with Shep Hyken  answers the following questions and more:    What are the latest trends in loyalty programs? How has the traditional concept of loyalty program evolved? How do loyalty programs impact a customer’s purchasing decision?

Loyalty Programs 93

Loyalty Programs Loyalty Fashion Financial 93

InMoment XI

MAY 10, 2022

Step #5: Loyalty Programs. Loyalty programs are a great way to incentivize customers to visit your store more frequently. Discounts and promotions that are tied to a loyalty program can help customers feel that you value their business. The data generated by loyalty programs is also very valuable.

Retail 370

Retail Net Promoter Score Loyalty Programs Loyalty 370

IntouchInsight

AUGUST 14, 2023

Loyalty programs can take many forms. From a punch-card style program where customers eventually get an item after a certain number of purchases to subscription-based models where members get exclusive perks. But across each model, the consistent theme is additional value for customers.

Loyalty Programs 116

Loyalty Programs Loyalty Customers Customer Experience Management 116

Experience Investigators by 360Connext

NOVEMBER 13, 2014

” Meanwhile, more than 80% of the survey respondents said retailer loyalty programs influence where they shop. Starbucks ranked well above others in terms of being a “great loyalty program.” By listening and creating a loyalty program based on their customers, they have gained massive loyalty.

Customer Confidence 279

Customer Confidence 2015 Retail Loyalty Programs 279

IntouchInsight

SEPTEMBER 23, 2022

As anyone who has recently filled up their gas tank or purchased groceries will tell you, the cost of living just keeps going up. Consumer reactions to this vary greatly. Some people will shop sales while others will buy in bulk. The common goal, however, is to get the best value for every dollar spent.

Loyalty Programs 118

Loyalty Programs Loyalty Consumers Sales 118

ShepHyken

NOVEMBER 3, 2024

Seven loyalty program types: Pick the perfect fit by Marcus Marius (Dynamic Business) Did you know that companies that invest in loyalty programs report up to a 40% increase in revenue? My Comment: I’ve written many articles about loyalty programs.

Article 70

Article 2024 Customer Service Loyalty Programs 70

Experience Investigators by 360Connext

DECEMBER 15, 2014

This often means creating special loyalty programs , elite experiences, and special perks to maintain the top 1% of customers. Airlines have recently taken to creating secret, invitation-only loyalty programs for their most valued customers. How do you gauge customer value? But how do they define “most valued?

Loyalty Programs 268

Loyalty Programs Airlines Social Media Loyalty 268

ShepHyken

FEBRUARY 16, 2025

What Customers Really Want From a Loyalty Program by Eileen Stephens (CMSWire) Customer loyalty programs have become a multi-million-dollar industry and a critical driver of revenue for brands. Forecasts point to significant growth in spend expected through loyalty programs in 2025.

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2025 Article Customer Service Loyalty Programs 80

InMoment XI

DECEMBER 1, 2021

If a customer isn’t satisfied with the proposed exchange your loyalty program offers, they won’t buy in. For example, according to our CX Trends report , customers are less likely to share their info when a program only offers to make interactions easier, more efficient, or to deliver personalized recommendations.

Information 195

Information Loyalty Insights Marketing 195

ShepHyken

FEBRUARY 3, 2025

7 Signs Your Loyalty Program Needs a Redesign by Cassie Preston (Retail Dive) In a fast-paced world where shopper behaviors evolve rapidly, loyalty programs must adapt to stay effective. Here are seven signs your loyalty program may need a redesign. Here are seven reasons why a loyalty program might fail.

2025 74

2025 Article Customer Service Loyalty Programs 74

ShepHyken

MARCH 10, 2025

Loyalty Programs by Marketoonist (Marketoonist) According to BCG, the average US consumer now belongs to more than 15 loyalty programs. BCG also found that as the number of loyalty programs has increased, the less engaged and loyal consumers actually are.

2025 70

2025 Article Loyalty Programs Customer Service 70

Currency Alliance

AUGUST 15, 2024

This is precisely what loyalty programs were originally designed for, as marketing platforms purpose-built for measuring and incentivizing customer engagement, including when the customer is not shopping with your brand. For instance, airline miles can widely be exchanged out of hotel programs.

Loyalty Programs 52

Loyalty Programs Loyalty Marketing Airlines 52

Optimove

DECEMBER 31, 2024

Loyalty Program ROI : 85% of engaged customers participate in loyalty programs, driving recurring revenue and a 25% improvement in retention rates. Gamification in Engagement : Gamified loyalty programs and campaigns boost user participation and drive a 40% increase in repeat purchases.

2025 69

2025 Customer Engagement Engagement E Commerce 69

ShepHyken

JANUARY 28, 2025

Customer Loyalty Programs Create Loyal Customers: Loyalty programs are usually about points, perks and discounts. In reality, they are marketing programs that do a great job of bringing customers back. We love repeat customers, but dont get caught believing your repeat customers are truly loyal.

Loyalty Programs 93

Loyalty Programs Customer Service Training Workshop Culture 93

ShepHyken

DECEMBER 16, 2024

Loyalty Programs Are GrowingSo Are Customer Expectations by Ed Crouch, Ben Eppler, Lauren Taylor, Christina Mhlenbein, and Elizabeth Hearne (Boston Consulting Group) This article explains that the incentives companies offer in a loyalty program must go beyond points, perks, and cash.

Article 62

Article Customer Service Loyalty Programs 2024 62

ShepHyken

JANUARY 26, 2025

Consumers Crave More Than Discounts From Loyalty Programs by John Pedini (Forrester) Most global consumers belong to at least one loyalty program, including 90% of online adults in the US, in Europe-5 (88%), and in Australia (93%). Most agree that loyalty programs make them feel more connected to the brand.

Article 66

Article 2025 Customer Service Loyalty Programs 66

Help Scout

AUGUST 22, 2023

All you need to know about the benefits of customer loyalty programs for small business + examples of 5 types of programs to consider. Read the full article

Loyalty Programs 81

Loyalty Programs Loyalty Article Customers 81

Experience Investigators by 360Connext

NOVEMBER 7, 2023

Implement a loyalty program : Reward loyal customers with discounts, free products, or upgrades to gamify the brand experience (and trigger dopamine!). Loyalty programs give customers a perceived return on their investment and reward them for their loyalty. But be careful with these programs.

Customer Retention 271

Customer Retention Loyalty Loyalty Programs Social Media 271

InMoment XI

NOVEMBER 18, 2024

It also reveals revenue-driving behaviors, which can be valuable information for customer loyalty programs. This data can help you identify high-value customers, track purchasing trends, and evaluate the success of certain promotions, packages, or discounts.

Customer Journey Mapping 195

Customer Journey Mapping Social Media Customer Journey Competitive Advantage 195

Retently

MARCH 11, 2025

Step 2: Researching Loyalty Programs to Increase Retention Loyal customers spend more and stay longer but keeping them engaged takes more than just good products. A CX Manager researches loyalty programs to: Boost customer lifetime value (LTV) Giving customers a reason to return and keep purchasing. The solution?

Management 120

Management Customer Experience Roadmap NPS 120

InMoment XI

DECEMBER 10, 2024

Invest in Customer Loyalty Strong customer loyalty is key to reducing churn. Besides improving customer experiences, you can encourage loyalty with rewards and incentives. A good loyalty program goes a long way toward strengthening relationships and increasing customer lifetime value.

2024 195

2024 ROI Net Promoter Score Multi-Channel 195

GetFeedback

MAY 5, 2019

Offer some awesome customer loyalty programs. You may think the loyalty plans are purely promotional assets. No matter whether you base your loyalty program on discounts, exclusive vouchers, gifts, or another type of privileges, your customers will appreciate it.

Sales 277

Sales Loyalty Programs Social Media Loyalty 277

CSM Magazine

NOVEMBER 6, 2024

Tools like customer relationship management (CRM) systems, mobile apps, and loyalty programs make it easier for franchises to serve customers better. Encouraging Repeat Visits with Loyalty Programs Loyalty programs are a great way to bring customers back and build loyalty.

Customer Service 52

Customer Service Loyalty Programs Loyalty Feedback 52

InMoment XI

DECEMBER 22, 2022

CRM data : whether your brand uses Salesforce or another brand, it can be helpful to overlay operational feedback with CRM elements like purchase history, a loyalty program, or a customer’s store account, which will show an important operational and segmentation piece of the puzzle. Bringing Voice of Customer Examples to Life.

Voice of Customer 418

Voice of Customer Net Promoter Score Social Media Call Center 418

Experience Investigators by 360Connext

JANUARY 7, 2025

There are a lot of areas you can focus, so focus on one channel at a time and first prioritize areas most relevant to your goals.

Customer Experience 143

Customer Experience Customer Journey Mapping Touchpoint Metrics 143

ShepHyken

JANUARY 5, 2025

At Reward the World, weve seen firsthand how a well-crafted customer loyalty campaign can transform casual buyers into brand advocates. My Comment: This is an excellent article on customer loyalty programs. The goal is to create an emotional connection. It gets customers to come back again and again.

2025 70

2025 Article Customer Service Loyalty Programs 70

Optimove

JANUARY 2, 2025

Create personalized offers that resonate with individual preferences Build loyalty programs designed to reward and retain high-value players Focus on impactful communication to engage without overwhelming Download the report now and transform your approach to customer retention.

2025 76

2025 Consumers Insights Marketing 76

Experience Investigators by 360Connext

AUGUST 23, 2018

“Our customers LOVE our loyalty program.” ” The loyalty program is represented as one solid and positive touchpoint on the journey map, and we move on to the more challenging ones. Customer Empathy Means Going Beyond the Obvious. Positive emotions are great.

Touchpoint 151

Touchpoint Loyalty Programs Customer Journey Mapping Contact Center 151

ShepHyken

JULY 5, 2021

How to design and run a customer loyalty program for small businesses by Raúl Galera. MultiBriefs) customer loyalty programs are all about retaining buyers through special discounts that offer rewards for repeat purchases. But how do you go about designing and running an effective customer loyalty program?

Article 155

Article 2021 Customer Service Loyalty Programs 155

ShepHyken

OCTOBER 29, 2024

Loyalty Programs That Offer Real Value – More than points and discounts, create a program that makes customers want to do more business with you. Empowered Employees – Customers want to work with employees who can make good customer-focused decisions and don’t have to ask a manager whenever there is a unique or special request.

Workshop 86

Workshop Loyalty Programs Customer Service Training Customer Service 86

InMoment XI

NOVEMBER 21, 2024

If feedback analysis suggests that customers expect more incentives, you can retain more customers by investing in a loyalty program. Identifying churn drivers is the first step to reducing churn. Voice of the Customer Analysis Methods Define your VoC Goals. Collect Customer Data. Leverage Advanced Analytics Tools. Take Action.

Voice of Customer 195

Voice of Customer Loyalty Net Promoter Score 2025 195

Optimove

MARCH 6, 2025

See the difference control groups make in this guide Download Now Why it Matters: This post is important for retail marketers as it highlights how loyalty programs extend beyond simple discounts to foster deeper engagement and long-term brand affinity. A transaction may be hours, days, or weeks down the road. #4.

Retail 59

Retail Loyalty Loyalty Programs Omnichannel 59

ShepHyken

FEBRUARY 3, 2025

Building emotional connections with customers is more powerful than relying solely on points and perks in loyalty programs. When customers can relate to and feel an emotional bond with the brand or its employees (it takes only one), it creates loyalty.

Loyalty Programs 80

Loyalty Programs Loyalty Connections Brands 80

Experience Investigators by 360Connext

JANUARY 12, 2015

In fact, they are 70% more likely to do so if they are part of a loyalty program or “VIP” customers. The ways to increase loyalty AND gain more word-of-mouth traction is to treat your customers fabulously.

Loyalty 291

Loyalty Hotels Hospitality Loyalty Programs 291

CSM Magazine

APRIL 3, 2025

Transforming Customer Engagement with NFTs and Loyalty Programs Web3 platforms are leveraging non-fungible tokens (NFTs) and blockchain-based loyalty programs to reimagine customer engagement strategies: Dynamic Rewards : Traditional loyalty programs are static, often requiring customers to accrue points that may have limited value.

Customer Experience 52

Customer Experience Loyalty Programs Government Loyalty 52

SurveySensum

NOVEMBER 5, 2024

Let’s discover its top 6 drivers behind customer loyalty. Strong Loyalty Program Nike’s loyalty program is more than just a point system. NikePlus is a textbook example of how to do customer loyalty right. NikePlus members can access exclusive collections, early drops, workout guidance, and more.

NPS 52

NPS Loyalty Loyalty Programs Sports 52

ShepHyken

OCTOBER 25, 2021

(Braden Kelley) Marketers have an overly optimistic perspective on customer loyalty and their implementations of customer loyalty programs. The reality is that very few customers are loyal and much of what we speak of as customer loyalty is no more than repeat transaction behavior. It awards points, miles, etc.

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Article 2021 Customer Service 2026 152