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Is the Net Promoter Score Metric Outdated?

Retently

In a 2003 Harvard Business Review article , Fred Reichheld introduced Net Promoter Score® as a new measure of customer loyalty and satisfaction. That makes the Net Promoter Score, as of 2023, 20 years old — an eternity for a customer success metric in the fast-paced world of technology.

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How to Drive Brand Advocacy with Your Net Promoter Score (NPS) Survey

GetFeedback

In 2003, business strategist Frederick Reichheld published an article in Harvard Business Review in which he states that “the only path to profitable growth may lie in a company’s ability to get its loyal customers to become, in effect, its marketing department.”. Analyze your NPS results and take action.

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12 Customer Net Promoter Score Facts That Will Blow Your Mind!

SurveySparrow

Every business owner’s biggest dream is to grow their business and make customers happy. And one simple way to make this dream come true is by measuring customer net promoter score. The NPS allows you to measure customer loyalty to give them the best possible experience throughout a customer’s journey.

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5 Customer Satisfaction Metrics You Need to Track

ReviewTrackers

Tracking the right customer satisfaction metrics will help you better understand how to retain your current customers — as well as attract new ones. You also have to make customer satisfaction a top priority. Customer Satisfaction Metrics: What For? So, how do you measure customer satisfaction?

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Choosing Between CSAT, NPS or CES: Why it Does Not Matter  

COPC

Organizations often dedicate substantial time and effort debating whether to use Customer Satisfaction (CSAT) , Net Promoter Score (NPS) or Customer Effort Score (CES). Customer Satisfaction (CSAT) Customer Satisfaction – CSAT CSAT evaluates how satisfied customers are with a particular experience.

NPS 69
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Customer Experience Research Firms: How to Get Inside Your Customer’s Head

InteractionMetrics

While market research examines everything from political polling to product price points, CX research firms focus on customer, employee, and company relationships. Interaction Metrics is a customer experience research firm. We combine the principles of science with cutting-edge technology to deliver specific, actionable insights.

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NPS, CES, CSAT: Which One is the Best Metric?

GetFeedback

Net Promoter Score (NPS). In 2003, loyalty consultant Fred Reichheld proposed a simple method to measure loyalty, called the Net Promoter Score ® (NPS ® ). . The NPS score is calculated by subtracting the percentage of Detractors from Promoters. Customer Effort Score (CES).

NPS 278