Are You Using 1999 Metrics to Measure 2019 Customer Care?
BlueOcean
FEBRUARY 7, 2019
For example, we can’t forget about Net Promoter Scores (NPS) and Customer Satisfaction (CSAT). NPS was a metric first introduced in 2003, which feels like a lifetime ago. A high NPS score after one successful interaction doesn’t guarantee a customer won’t switch brands next month.
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