Bob Hayes

MAY 7, 2018

The Net Promoter Score (NPS), a metric used to gauge the health of the customer relationship, has been used by companies for years. Second, the calculation of the metric (a difference score) results in an ambiguous score that is difficult to interpret. 2006; Gruca & Rego, 2005). NPS Background.

NPS 89

NPS Net Promoter Score 2007 2006 89

Bob Hayes

MAY 7, 2018

The Net Promoter Score (NPS), a metric used to gauge the health of the customer relationship, has been used by companies for years. Second, the calculation of the metric (a difference score) results in an ambiguous score that is difficult to interpret. 2006; Gruca & Rego, 2005). NPS Background.

NPS 86

NPS Net Promoter Score 2007 2006 86

Retently

SEPTEMBER 17, 2018

Apple’s customer satisfaction and loyalty have been growing steadily over the years, reflecting the way consumers view the brand. According to NPS Benchmarks , Apple’s NPS score in 2017 was a resounding 72 , which is significantly higher than the average NPS score of the consumer electronics industry.

NPS 117

NPS Net Promoter Score Loyalty Omnichannel 117

SurveySensum

SEPTEMBER 8, 2023

In 2006, Bain & Company conducted thorough research on Dell’s detractors and promoters. However, a detractor ends up costing the company $57 , while a satisfied promoter generates $328 in value. Utilizing Promoters as Brand Advocates Identify Detractors Prevent Churn NPS as a Tool for Continuous Improvement NPS 3.0:

NPS 52

NPS ROI Social Media Banking 52

ClearAction

OCTOBER 16, 2019

It balances growth of revenue and profit, short-term and long-term, and interests of customers, employees and investors. The best-loved brands are cracking the code. A Harvard Business Review article explains: “Pushing organizations to rethink how they add value to their customers stimulates enormously productive discussion.

ROI 59

ROI Customer Experience 2011 Customer Centricity 59

Beyond Philosophy

JUNE 4, 2015

More than just a buzzword, ‘being human’, especially in brand-building and leveraging customer relationships, has become a buzz-phrase or buzz-concept. To make the brand or company more attractive, and have more impact on customer decision-making, there must be an emphasis on creating more perceived value and more personalization.

Financial 144

Financial White Paper Books Airlines 144