CSM Magazine

NOVEMBER 6, 2016

It’s around twenty years since businesses began to think seriously about customer service as a means of growing competitive advantage. Customer loyalty opinion leader, Fred Reicheld, proved the significance of this in customer retention terms some years ago and it still holds strong today. About the Author.

Financial 55

Financial Chief Customer Officer Net Promoter Score 2006 55

SurveySensum

SEPTEMBER 8, 2023

In 2006, Bain & Company conducted thorough research on Dell’s detractors and promoters. However, a detractor ends up costing the company $57 , while a satisfied promoter generates $328 in value. NPS increases customer loyalty: According to the 2017 Temkin research , promoters are 4.2

NPS 52

NPS ROI Social Media Banking 52

C Space

FEBRUARY 12, 2020

you think about your brand strategy in a world that no longer has sustainable competitive advantage to rely on? These innovations allow companies to create something new – after which they can enjoy a commercial advantage, for a while. Decoding a Viable Metric for Measuring Customer Loyalty in Travel.

Net Promoter Score 52

Net Promoter Score Customer Centricity Travel Banking 52