Beyond Philosophy

NOVEMBER 10, 2014

So instead of writing philosophically about the importance of optimizing your Customer Experience to creating an emotional engagement that creates loyalty between your Customers and your organization like I usually do, I will limit this post to facts and figures. Keeping Customers results in a high increase in value.

Net Promoter Score 164

Net Promoter Score ROI Customer Experience 2014 164

ClearAction

FEBRUARY 14, 2015

" Indeed, the financials seal the deal: "the public FoEs (firms of endearment) returned 1,026 percent for investors over the 10 years ending June 30, 2006, compared to 122 percent for the S&P 500; that’s more than a 8-to-1 ratio! My hope is that everyday is a day to feel prized by customers, and ensure they feel prized by you.

Customer Experience 88

Customer Experience Customer Centricity Financial Customer Experience Management 88

PeopleMetrics

APRIL 28, 2015

In 2006, the most common reason customers visited a branch was to deposit funds. In 2014, the most likely reason a customer is in the branch is to resolve an issue. This means the customers' needs and expectations from the bank's employees are more demanding and higher than ever.

Banking 79

Banking Customer Experience 2014 2001 79

Bob Hayes

MAY 7, 2018

Third, the NPS is insufficient in measuring the multidimensional nature of customer loyalty. retention, expand usage) that extend beyond just recommendations. retention, expand usage) that extend beyond just recommendations. is the only loyalty metric companies need to grow their company. NPS Background.

NPS 89

NPS Net Promoter Score 2007 2006 89

Bob Hayes

MAY 7, 2018

Third, the NPS is insufficient in measuring the multidimensional nature of customer loyalty. retention, expand usage) that extend beyond just recommendations. retention, expand usage) that extend beyond just recommendations. is the only loyalty metric companies need to grow their company. NPS Background.

NPS 86

NPS Net Promoter Score 2007 2006 86